Best Western® Hotels & Resorts and Tripadvisor® Launch AI-Powered Trip Planning Experience to Help Soccer Fans Navigate 2026 Travel

Best Western Hotels & Resorts (NASDAQ:TRIP) and Tripadvisor launched "Go for the Goal", an AI-powered trip planner to help soccer fans plan multi-city itineraries for Summer 2026.

Rhea-AI Summary

Best Western Hotels & Resorts (NASDAQ:TRIP) and Tripadvisor launched "Go for the Goal", an AI-powered trip planner to help soccer fans plan multi-city itineraries for Summer 2026. The platform highlights more than 200 BWH Hotels within 25 miles of host stadiums and offers route, lodging and local recommendations.

The experience is available in the United States, Canada and Mexico in English and Spanish, with additional international markets planned.

Argus Jan 29 session

+3.15% close to close Open Argus

Details

News Market Reaction – TRIP

On Jan 29, the day this news came out, TRIP closed 3.15% above the previous close.

Data tracked by StockTitan Argus for the Jan 29 session.

Key Figures

BWH hotels near matches: more than 200 properties Radius from stadiums: 25 miles Tournament timing: Summer 2026 +1 more

BWH hotels near matches

more than 200 properties

BWH Hotels properties highlighted near soccer tournament venues

Radius from stadiums

25 miles

BWH Hotels properties located within this distance of host stadiums

Tournament timing

Summer 2026

World’s biggest international soccer tournament travel window

Platform languages

English and Spanish

Languages supported for the Go for the Goal experience

Historical Context

5 past events · Latest: Jan 26

5 events

1. Jan 26

   Earnings call notice

   24h Move

   -1.1%

   Announced date and time for Q4 and full-year 2025 earnings call.

2. Jan 13

   Travel awards list

   24h Move

   +0.1%

   Released 2026 Travelers’ Choice Best of the Best Destinations rankings.

3. Jan 13

   Correction release

   24h Move

   +0.1%

   Issued corrected details for 2026 Travelers’ Choice Destinations announcement.

4. Dec 03

   Cruise award recognition

   24h Move

   +1.2%

   Holland America Line recognized for Best Service and itineraries by Cruise Critic.

5. Dec 03

   Industry awards release

   24h Move

   +1.2%

   Cruise Critic published 2025 Best in Cruise Awards across multiple categories.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

ai-powered

1 terms

ai-powered technical

"an innovative AI-powered trip planning experience designed to help soccer fans"

"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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 This interactive platform simplifies multi-city travel planning and highlights more than 200 BWH^® Hotels properties near soccer matches

PHOENIX, Jan. 29, 2026 /PRNewswire/ -- Best Western Hotels & Resorts, the globally recognized hospitality brand within the BWH Hotels portfolio, and the world's largest travel guidance platform, Tripadvisor, today announce the launch of their new "Go for the Goal" platform, an innovative AI-powered trip planning experience designed to help soccer fans plan multi-city travel itineraries ahead of the world's biggest international soccer tournament in Summer 2026.

The Tripadvisor platform leverages AI to analyze travelers' preferences and Tripadvisor technology to address the unique challenges of traveling for large-scale sporting events, where fans often need to coordinate lodging, transportation and activities across multiple cities within a short timeframe. The experience brings together Best Western Hotels & Resorts options near matches, route suggestions between matches and curated recommendations, from local dining and cultural highlights to fan-friendly experiences along the way. By combining traveler inputs with Tripadvisor data, the experience provides tailored guidance and recommendations that help fans plan confidently and stay flexible as itineraries evolve.

"Soccer is surging across North America, and this summer's once-in-a-generation global tournament will inspire millions to hit the road and follow the action. We're committed to offering intuitive, data-driven solutions that help today's travelers discover and book hotels with ease," said Joelle Park, Senior Vice President and Chief Marketing Officer, BWH Hotels. "By partnering with Tripadvisor, we're reimagining the planning experience with AI—making multi-city journeys simpler, helping guests uncover new destinations and ensuring they find welcoming places to stay that fit their needs."

Powered by Tripadvisor data, the "Go for the Goal" platform features more than 200 BWH Hotels properties located within a 25-mile radius of host stadiums across North America. Hotel recommendations are designed to prioritize convenience and availability, while also offering a range of accommodations across the BWH Hotels portfolio, from luxury stays within WorldHotels™ to economy options such as SureStay^®, helping fans stay close to the action while easily finding nearby alternatives as plans change.

"With our dynamic AI trip planner, we're using cutting-edge technology to elevate the journey for travelers heading to this global event," said Steven Paganelli, VP, Global Media & Partnerships at Tripadvisor. "Rarely do events at this scale occur, and with sports tourism booming, we're thrilled to team up with Best Western to champion fans and power an all-new era of AI-driven travel. At the heart of this partnership is the traveler who we're arming with the right insights, guidance and inspiration to plan their perfect trip, giving them everything they need to get closer to the action with confidence and ease."

The experience is now available across the United States, Canada and Mexico, with additional international markets planned. It is available in both English and Spanish.

Best Western Hotels & Resorts is also an official partner of the United Soccer League (USL). The launch of "Go for the Goal" marks the next chapter in the brand's ongoing efforts to celebrate and support the growth of soccer and its fanbase across North America.

For more information and to plan your soccer journey for Summer 2026, visit goforthegoal.ai.

About BWH^® Hotels
BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels™, Best Western^® Hotels & Resorts and SureStay^® Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide.* With 18 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market. For more information, visit bwhhotels.com.

*Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

About Tripadvisor, Inc.
Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use Tripadvisor's website and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.
Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.
* Source: SimilarWeb, unique users de-duplicated monthly, December 2025.
** Source: Tripadvisor internal log files
For further information: northamericapr@tripadvisor.com

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SOURCE BWH Hotels

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is the "Go for the Goal" platform from Best Western and Tripadvisor (TRIP)?

The platform is an AI-powered trip planner for soccer fans to design multi-city itineraries. According to the company, it combines traveler preferences with Tripadvisor data and highlights BWH Hotels near matches, route suggestions, and curated local recommendations to ease event travel.

How many BWH Hotels properties does the TRIP "Go for the Goal" tool feature?

The tool features more than 200 BWH Hotels within a 25-mile radius of host stadiums. According to the company, recommendations prioritize convenience and a range of accommodations across the BWH portfolio to suit different guest needs.

Where and in which languages is the TRIP "Go for the Goal" experience available?

The experience is available across the United States, Canada and Mexico in English and Spanish. According to the company, additional international markets are planned to expand access for fans ahead of Summer 2026 matches.

How does the AI in TRIP's "Go for the Goal" help fans plan for Summer 2026?

The AI analyzes traveler preferences and Tripadvisor data to generate tailored itineraries, lodging and route suggestions. According to the company, it helps fans coordinate lodging, transportation and activities across multiple cities and adapt as plans evolve.

Will "Go for the Goal" include different BWH hotel tiers for TRIP users?

Yes; recommendations span the BWH portfolio, from luxury WorldHotels to economy SureStay options. According to the company, this range helps fans find stays that balance proximity to matches with availability and budget preferences.