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Explore the World: Tripadvisor's Top Destinations for 2026

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Tripadvisor (NASDAQ: TRIP) unveiled its 2026 Travelers' Choice® Best of the Best Destinations, ranking top places globally and in the U.S. based on reviews from Oct 1, 2024 through Sep 30, 2025. Bali is named No. 1 world destination and New York City is No. 1 in the U.S. Madeira is the No. 1 Trending Destination, Dublin tops Solo Travel, London is the No. 1 Food Destination, and Singapore leads Culture Destinations. Lists also highlight top cities such as Dubai, Paris, Rome, Bangkok, and regional winners across categories for 2026.

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News Market Reaction

+0.07%
47 alerts
+0.07% News Effect
-5.4% Trough in 3 hr 50 min
+$1M Valuation Impact
$1.66B Market Cap
1.0x Rel. Volume

On the day this news was published, TRIP gained 0.07%, reflecting a mild positive market reaction. Argus tracked a trough of -5.4% from its starting point during tracking. Our momentum scanner triggered 47 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $1M to the company's valuation, bringing the market cap to $1.66B at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Share price: $14.83 52-week range: $10.43–$20.16 Market cap: $1,730,243,417 +5 more
8 metrics
Share price $14.83 TRIP pre-news current price
52-week range $10.43–$20.16 Low and high over last 52 weeks
Market cap $1,730,243,417 Equity value before this news
Price vs 52-week high -26.44% Distance from 52-week high before article
Travel Index trip planners 60% Prior Winter Travel Index: travelers planning winter trips
Winter bookings growth 45% YoY Prior Winter Travel Index: bookings increase
Awards review window start October 1, 2024 Start of review period for 2026 Destinations awards
Awards review window end September 30, 2025 End of review period for 2026 Destinations awards

Market Reality Check

Price: $13.99 Vol: Volume 1,326,070 is 0.59x...
low vol
$13.99 Last Close
Volume Volume 1,326,070 is 0.59x the 20-day average of 2,260,206, indicating subdued trading interest pre-announcement. low
Technical Shares at $14.83 are trading below the 200-day MA of $15.33, with the stock 26.44% under its 52-week high of $20.16.

Peers on Argus

TRIP gained 0.2% while key travel peers like LIND (9.6%), TNL (2.04%), GBTG (1.3...

TRIP gained 0.2% while key travel peers like LIND (9.6%), TNL (2.04%), GBTG (1.36%) and PRSU (1.53%) showed stronger upside. With no peers in the momentum scanner and no same-day peer headlines, today’s action looks more stock-specific than a broad travel-sector rotation.

Historical Context

5 past events · Latest: Dec 03 (Neutral)
Pattern 5 events
Date Event Sentiment Move Catalyst
Dec 03 Cruise award news Neutral +1.2% Recognition for Holland America service and itineraries via Cruise Critic awards.
Dec 03 Industry awards Neutral +1.2% Cruise Critic’s 2025 Best in Cruise Awards highlighting leading cruise lines.
Nov 25 Travel demand index Positive +3.0% Winter Travel Index showing 60% planning trips and 45% YoY booking growth.
Nov 18 Conference participation Neutral +0.6% CFO hosting investor meetings at UBS 2025 Global Tech & AI Conference.
Nov 06 Earnings release notice Neutral -0.1% Q3 2025 earnings press release and conference call logistics announcement.
Pattern Detected

Recent news skewed toward travel demand reports and corporate communications has generally seen modestly positive price reactions, with limited downside even around earnings updates.

Recent Company History

Over the last few months, Tripadvisor news has focused on travel demand insights, investor outreach, and quarterly results. The Winter Travel Index on Nov 25, 2025 highlighted strong seasonal demand and coincided with a 2.95% gain. Routine conference participation on Nov 18, 2025 and the Q3 2025 earnings release on Nov 6, 2025 produced muted moves. Against this backdrop, the 2026 Travelers’ Choice Destinations awards extend Tripadvisor’s emphasis on brand and engagement data rather than direct financial metrics.

Market Pulse Summary

This announcement highlights Tripadvisor’s 2026 Travelers’ Choice Best of the Best Destinations, bas...
Analysis

This announcement highlights Tripadvisor’s 2026 Travelers’ Choice Best of the Best Destinations, based on reviews collected between October 1, 2024 and September 30, 2025. It reinforces the platform’s role in curating travel demand but does not introduce new financial metrics. In recent months, travel demand indicators like the Winter Travel Index and Q3 2025 results have been key data points, so future earnings and booking trends remain critical for contextualizing such brand-focused news.

AI-generated analysis. Not financial advice.

In the news release, Explore the World: Tripadvisor's Top Destinations for 2026, issued 13-Jan-2026 by Tripadvisor over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end:

Explore the World: Tripadvisor's Top Destinations for 2026

From Bali to New York, Travelers Share Their Favorite Spots for Adventure, Romance, and Culture

NEEDHAM, Mass., Jan. 13, 2026 /PRNewswire/ -- Tripadvisor®, the world's largest travel guidance platform, today announced its first Travelers' Choice® Awards category for 2026: Best of the Best Destinations, celebrating the places that travelers around the world love most.

Each year, Tripadvisor analyzes millions of reviews and ratings from its global community to uncover the most trusted recommendations, helping travelers plan unforgettable trips and uncover the world's best experiences. The Travelers' Choice Awards: Best of the Best Destinations span multiple categories, including Top DestinationsTrending DestinationsCulture DestinationsFood DestinationsHoneymoon Destinations and Solo Travel Destinations.

"Tripadvisor is the world's most trusted travel platform, built on the experiences of millions of global travelers," said Laurel Greatrix, Chief Communications Officer, Tripadvisor Group. "From iconic cities like Bangkok and London to cultural hubs, serene beach escapes, and romantic getaways across Madeira, Singapore, Bali, and beyond, the Best of the Best Destinations showcase the places that make every journey unforgettable — and inspire travelers to explore the world with confidence."

Bali Named World's Top Destination, While New York City Leads the U.S. for Another Year

For 2026, Bali, Indonesia earns the title of No. 1 Top Destination in the World, a living postcard admired for its stunning lush landscapes and white sand beaches. Travelers can explore incredible views with unforgettable hospitality by taking a Mount Batur Jeep Adventure or enjoy time snorkeling among the famous manta rays with a private tour on this Nusa Penida day trip: boat, 4 snorkeling, Manta rays & Land tour.

Joining Bali among the world's top destinations are New York City, London, Dubai, Paris, Rome, and Bangkok, reflecting travelers' continued passion for iconic cities paired with immersive cultural experiences.

In the United States, New York City once again claims the top spot, solidifying its reputation as a global hub for food, culture, entertainment, and arts. Other top U.S. destinations include Las Vegas, Nashville, New Orleans, Chicago, and Washington, D.C., alongside beloved coastal and leisure escapes such as O'ahu, Key West, Charleston, and Boston.

Top Destinations - World     

Top Destinations – U.S.

1. Bali, Indonesia

1. New York City, NY

2. London, U.K.

2. Las Vegas, NV

3. Dubai, U.A.E

3. Oahu, HI

4. Hanoi, Vietnam

4. Nashville, TN

5. Paris, France

5. New Orleans, LA

6. Rome, Italy

6. Chicago, IL

7. Marrakech, Morocco

7. Charleston, SC

8. Bangkok, Thailand

8. Key West, FL

9. Crete, Greece

9. Washington DC

10. New York City, U.S.

10. Boston, MA

Trending for 2026

Madeira, Portugal is named the No. 1 Trending Destination in the World for 2026, capturing travelers' attention with its dramatic natural beauty and relaxed pace. An under-the-radar island, Madeira is a perfect escape for a family-friendly getaway without the crowds, offering a compelling mix of adventure and leisure from natural pools to volcanic hikes. Take a Canyoning in Madeira Island tour, to get an intimate look at the island's native wildlife and geography across Funchal's Ecological Park.

Following at No. 2, Tbilisi, Georgia continues its rise as a must-visit destination with incredible energy. Set against a dramatic valley backdrop, the city blends cobblestoned streets, colorful architecture, and a growing arts scene.

Rounding out the top 10 are emerging and re-emerging destinations across Europe, Latin America, the Middle East, and Asia, including Quy Nhon, Puerto Escondido, Milan, Glasgow, Abu Dhabi, Recife, and San Carlos de Bariloche.

Trending Destinations - World

1. Madeira, Portugal

2. Tbilisi, Georgia

3. Chicago, U.S.

4. Quy Nhon, Vietnam

5. Puerto Escondido, Mexico

6. Milan, Italy

7. Glasgow, U.K.

8. Abu Dhabi, U.A.E.

9. Recife, Brazil

10. San Carlos de Bariloche, Argentina

Solo Travel Destinations

For the second year, Tripadvisor highlights the top Solo Travel Destinations, showcasing cities and regions that are perfect for travelers exploring on their own as solo travel continues to grow in popularity. Dublin, Ireland takes the top spot, blending rich historical architecture, a food scene that caters to every taste from Michelin-starred dining to classic pub fare and friendly, down-to-earth charm. The city is highly walkable, making it easy to explore sights like St. Patrick's Cathedral, Dublin Castle and celebrated distilleries where travelers can get their whiskey straight from the source on a Dublin Jameson Distillery Bow St. Tour and Tasting tour.

Solo Travel Destinations - World

1. Dublin, Ireland

2. Berlin, Germany

3. London, U.K.

4. Santiago, Chile

5. Edinburgh, U.K.

6. New York City, U.S.

7. Hanoi, Vietnam

8. Madrid, Spain

9. Bali, Indonesia

10. Cape Town Central, South Africa

Best of the Rest

For 2026, London climbs from last year's No. 2 spot to become the No. 1 Food Destination in the World, celebrated for its diverse culinary scene, from Michelin-starred restaurants to vibrant street food markets. Dubai makes a debut on the list this year, taking the No. 2 spot with its dynamic mix of traditional Middle Eastern flavors and innovative international cuisine.

Food Destinations - World

Food Destinations – U.S.

1. London, U.K.

1. New York City, NY

2. Dubai, U.A.E.

2. Las Vegas, NV

3. Rome, Italy

3. Maui, HI

4. Hong Kong, China

4. Orlando, FL

5. Paris, France

5. Miami, FL

6. Majorca, Spain

6. Chicago, IL

7. Doha, Qatar

7. Oahu, HI

8. Crete, Greece

8. Boston, MA

9. Bangkok, Thailand

9. San Francisco, CA

10. Marrakech, Morocco

10. Nashville, TN

Tripadvisor's 2026 Culture Destinations highlight the world's most inspiring spots for arts, history, and local traditions. Singapore debuts at No. 1, taking the top spot from last year's leader, Bali. London, U.K., moves up from No. 3 to No. 2, continuing to be celebrated for its iconic landmarks, museums, and vibrant arts scene. Krakow, Poland, climbs into the top three this year, known for its historic streets and thriving creative energy.

Culture Destinations - World

1. Singapore

2. London, U.K.

3. Krakow, Poland

4. Paris, France

5. Rome, Italy

6. Edinburgh, U.K.

7. Hanoi, Vietnam

8. Budapest, Hungary

9. Kyoto, Japan

10. Bali, Indonesia

For couples looking to celebrate one of their most special milestones, Tripadvisor's Honeymoon Destinations highlights the world's most romantic escapes. From tropical islands and serene beaches to charming towns and scenic retreats, these destinations offer travelers unforgettable experiences, intimate moments, and the perfect backdrop for celebrating love.

Honeymoon Destinations - World

1. Bali, Indonesia

2. Mauritius

3. Maldives

4. St. Lucia

5. Galle, Sri Lanka

6. Hue, Vietnam

7. Napa, U.S.

8. Positano, Italy

9. Watamu, Kenya

10. Antigua

Methodologies

Travelers' Choice Best of the Best Destinations
The 2026 Travelers' Choice Best of the Best Destinations are calculated based on the quality and quantity of reviews, specific to each award subcategory, for accommodations, restaurants, and things to do in destinations from travelers globally on Tripadvisor between October 1, 2024 through September 30, 2025.

About Tripadvisor, Inc.
Tripadvisor, the world's largest travel guidance platform*, helps millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use Tripadvisor's website and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.

Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.

* Source: SimilarWeb, unique users de-duplicated monthly, Dec 2025
** Source: Tripadvisor internal log files

Correction: An earlier version of this release incorrectly listed "Crete, Croatia" instead of "Crete, Greece" in the first chart, titled "Top Destinations - World"

FAQ

What did Tripadvisor announce in the 2026 Travelers' Choice for TRIP on Jan 13, 2026?

Tripadvisor published its 2026 Travelers' Choice Best of the Best Destinations, naming top global and U.S. destinations and category leaders.

Which destination is ranked No. 1 worldwide in Tripadvisor's 2026 list (TRIP)?

Bali, Indonesia is ranked No. 1 Top Destination worldwide for 2026.

What city is No. 1 in the U.S. on Tripadvisor's 2026 Top Destinations list (TRIP)?

New York City, NY is ranked No. 1 in the U.S. Top Destinations for 2026.

Which destination is the No. 1 Trending Destination for 2026 according to Tripadvisor (TRIP)?

Madeira, Portugal is named the No. 1 Trending Destination for 2026.

What are the top Solo Travel and Food destinations in Tripadvisor's 2026 ranking (TRIP)?

Solo Travel No. 1 is Dublin, Ireland; Food Destination No. 1 is London, U.K..

How did Tripadvisor determine the 2026 Travelers' Choice destination rankings (TRIP)?

Rankings are based on the quality and quantity of reviews for accommodations, restaurants, and things to do from Oct 1, 2024 through Sep 30, 2025.
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