TripAdvisor exec sells 8,000 shares at $9.45

TheFork CEO Almir Ambeskovic sold 8,000 TripAdvisor shares under a pre-set Rule 10b5-1 trading plan, leaving him with 30,456 shares.

Rhea-AI Filing Summary

TripAdvisor, Inc. (TRIP) reported an open-market sale of common stock by Almir Ambeskovic, CEO of TheFork. On September 2, 2026, he sold 8,000 shares of TripAdvisor common stock at $9.45 per share. After this transaction, he directly holds 30,456 shares. The sale was effected pursuant to a Rule 10b5-1 trading plan adopted on December 2, 2025.

Insider Trade Summary 10b5-1

Net Seller: 8,000 shares

Net Sell 1 txn

Insider Ambeskovic Almir

Role CEO, TheFork

Sold 8,000 shs ($76K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	8,000	$9.45	$76K

Holdings After Transaction: Common Stock — 30,456 shares (Direct)

Footnotes (1)

1. F1. The transaction reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 2, 2025.

Key Figures

Shares sold: 8,000 shares Sale price per share: $9.45 per share Shares held after transaction: 30,456 shares +2 more

5 metrics

Shares sold 8,000 shares Common stock sale by Almir Ambeskovic on September 2, 2026

Sale price per share $9.45 per share Price for the 8,000 TripAdvisor shares sold on September 2, 2026

Shares held after transaction 30,456 shares Direct holdings of Almir Ambeskovic following the reported sale

Net insider share change -8,000 shares Net sell direction from the reported Form 4 transactions

Rule 10b5-1 plan adoption date December 2, 2025 Adoption date of the trading plan governing the reported sale

Key Terms

Rule 10b5-1 trading plan, open market or private transaction, disposition

3 terms

Rule 10b5-1 trading plan regulatory

"The transaction ... was effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open market or private transaction financial

"Sale in open market or private transaction"

disposition financial

"Classifies the transaction as a disposition of shares"

FAQ

What insider transaction did TripAdvisor (TRIP) report for Almir Ambeskovic?

TripAdvisor reported that Almir Ambeskovic, CEO of TheFork, sold 8,000 shares of TripAdvisor common stock on September 2, 2026 in an open-market or private transaction at $9.45 per share.

How many TripAdvisor (TRIP) shares does Almir Ambeskovic own after this Form 4 transaction?

After the reported sale, Almir Ambeskovic directly holds 30,456 shares of TripAdvisor common stock, as stated in the Form 4 following the September 2, 2026 transaction.

Was the TripAdvisor (TRIP) insider sale by Almir Ambeskovic under a Rule 10b5-1 plan?

Yes. The footnote states the sale was effected pursuant to a Rule 10b5-1 trading plan adopted by Almir Ambeskovic on December 2, 2025.

What price did Almir Ambeskovic receive per share in the TripAdvisor (TRIP) sale?

The Form 4 reports that Almir Ambeskovic sold 8,000 shares of TripAdvisor common stock at a price of $9.45 per share on September 2, 2026.

Is the Ambeskovic TripAdvisor (TRIP) transaction a buy or a sell?

The transaction is a sale of TripAdvisor common stock. The Form 4 classifies it as a disposition of 8,000 shares in an open-market or private transaction.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/04/2026 - 04:09 PM Accepted by SEC EDGAR 09/04/2026 - 04:09 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ambeskovic Almir

(Last) (First) (Middle)

400 1ST AVENUE

C/O TRIPADVISOR, INC.

(Street)

NEEDHAM MASSACHUSETTS 02494

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
TripAdvisor, Inc. [ TRIP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO, TheFork

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/02/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/02/2026		S		8,000(1)	D	$9.45	30,456	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The transaction reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 2, 2025.

	/s/ Michael F. Billotti, attorney-in-fact	09/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)