Trimble Becomes Official Global Partner with Liverpool Football Club
Trimble (Nasdaq: TRMB) announced a multi-year global sponsorship with Liverpool Football Club on Oct 31, 2025, combining brand visibility with applied technology collaboration.
Key elements: Trimble SketchUp will be used to redesign the LFC Academy high-performance centre, Trimble branding will appear across stadium and digital channels, and the deal targets a global audience of over 500 million viewers. The partnership ties Trimble's precision-data positioning to LFC’s facility redevelopment and fan reach.
Trimble (Nasdaq: TRMB) ha annunciato una sponsorizzazione globale pluriennale con Liverpool Football Club il 31 ottobre 2025, combinando la visibilità del marchio con una collaborazione tecnologica applicata.
Elementi chiave: Trimble SketchUp sarà utilizzato per riprogettare il centro ad alte prestazioni della LFC Academy, il branding di Trimble apparirà nello stadio e sui canali digitali, e l’accordo punta a un pubblico globale di oltre 500 milioni di spettatori. La partnership collega la posizione dei dati di precisione di Trimble al rinnovamento delle strutture della LFC e alla portata tra i tifosi.
Trimble (Nasdaq: TRMB) anunció un patrocinio global plurianual con Liverpool Football Club el 31 de octubre de 2025, combinando visibilidad de la marca con colaboración tecnológica aplicada.
Elementos clave: Trimble SketchUp se utilizará para rediseñar el centro de alto rendimiento de la LFC Academy, el branding de Trimble aparecerá en el estadio y en los canales digitales, y el acuerdo está dirigido a una audiencia global de más de 500 millones de espectadores. La asociación vincula la posición de datos de precisión de Trimble con la remodelación de las instalaciones del LFC y el alcance entre los aficionados.
Trimble (Nasdaq: TRMB)은 2025년 10월 31일 Liverpool Football Club과의 다년 글로벌 스폰서십을 발표했습니다, 브랜드 가시성과 적용 기술 협력을 결합합니다.
핵심 요소: Trimble SketchUp은 LFC 아카데미의 고성능 센터를 재설계하는 데 사용되며, 트림블 브랜드는 경기장과 디지털 채널 전반에 표시되며, 이 계약은 5억 명이 넘는 시청자를 대상으로 합니다. 파트너십은 Trimble의 정밀 데이터 위치 정보를 LFC의 시설 재개발 및 팬 도달과 연결합니다.
Trimble (Nasdaq: TRMB) a annoncé un sponsoring mondial pluriannuel avec Liverpool Football Club le 31 octobre 2025, combinant visibilité de la marque et collaboration technologique appliquée.
Éléments clés : Trimble SketchUp sera utilisé pour repenser le centre de haute performance de la LFC Academy, le branding Trimble apparaîtra dans le stade et sur les canaux numériques, et l’accord vise un public mondial de plus de 500 millions de téléspectateurs. Le partenariat lie la position des données de précision de Trimble au réaménagement des installations du LFC et à la portée auprès des fans.
Trimble (Nasdaq: TRMB) kündigte am 31. Oktober 2025 eine mehrjährige globale Sponsoring-Partnerschaft mit Liverpool Football Club an, die Markenbekanntheit mit angewandter Technologiekooperation verbindet.
Schlüsselpunkte: Trimble SketchUp wird verwendet, um das Hochleistungscenter der LFC Academy neu zu gestalten, das Trimble-Branding wird im Stadion und über digitale Kanäle sichtbar sein, und das Abkommen richtet sich an ein globales Publikum von über 500 Millionen Zuschauern. Die Partnerschaft verknüpft Trimble's Positionsdatenpräzision mit der Neugestaltung der Einrichtungen des LFC und der Reichweite bei den Fans.
Trimble (Nasdaq: TRMB) أعلنت عن رعاية عالمية متعددة السنوات مع Liverpool Football Club في 31 أكتوبر 2025، تجمع بين وضوح العلامة التجارية والتعاون في التكنولوجيا التطبيقية.
العناصر الرئيسية: سيكون Trimble SketchUp مستخدمًا لإعادة تصميم مركز الأداء العالي لأكاديمية LFC، سيظهر شعار Trimble عبر الملعب والقنوات الرقمية، وتستهدف الصفقة جمهورًا عالميًا يزيد عن 500 مليون مشاهد. ترتبط الشراكة بموقع بيانات Trimble الدقيق بعملية إعادة تطوير مرافق LFC ووصول الجماهير.
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Insights
Trimble's multi-year global sponsorship with Liverpool FC expands brand reach and embeds its tech into LFC's Academy redevelopment.
Trimble gains global visibility and a practical integration point by supplying SketchUp and related technology to the redevelopment of the LFC Academy. The deal combines stadium/digital brand placement with a concrete use case: design and development work on academy facilities, announced on
Dependencies and risks include execution of the Academy project and the multi-year activation plan; the sponsorship's value depends on measurable adoption of Trimble tools in the build and ongoing visibility across the claimed audience of 500 million viewers. Watch near-term milestones such as delivery of SketchUp-led designs for the academy, public progress updates on the redevelopment, and the timing and scope of brand activations across stadium and digital channels over the next 12–36 months.
Collaboration Focused on Innovation, Designing the Future LFC Academy and Creating a Lasting Impact
Integrating Trimble: From Design to Impact
In addition to the sponsorship, LFC will employ Trimble technology in the design and development of the club's infrastructure and operations. A priority project is the recently announced refresh of the LFC Academy, which aims to develop the future stars of football. Trimble SketchUp® will be used to reimagine the high-performance center into a truly industry-leading space for young footballers to learn, develop and thrive.
The Trimble brand will also be visible in and around the LFC stadium and its digital channels, showcasing the alignment between LFC's global fanbase and Trimble's vision: connect the physical and digital to transform how people build, shape and move the world with data and precision.
"Liverpool Football Club and Trimble share a relentless passion for continuous improvement, with a focus on innovation at every turn," said Rob Painter, president and CEO of Trimble. "With new visibility across a global audience of over 500 million viewers, this sponsorship is a strategic opportunity to expand our global reach and accelerate our brand's growth worldwide."
A Shared Commitment to Global Excellence
The alignment with a global powerhouse like LFC, widely recognized as one of the most popular clubs in the world's most popular sport, resonates with Trimble's core mission. LFC's relentless pursuit of excellence — most recently winning its 20th league title in 2025 — mirrors Trimble's commitment to driving productivity and progress across essential industries, enabling its customers to win.
"Trimble's technology and expertise will play an important role in how we continue to evolve our facilities to meet the needs of the modern game — starting with the redevelopment of our Academy," said Ben Latty, chief commercial officer at LFC. "Innovation has always been central to the club's approach and this partnership brings a fresh perspective to how we design and deliver spaces that support our players, staff and fans. We're delighted to welcome Trimble to the LFC partnership family."
To learn more about how Trimble and the Liverpool FC are working together, visit: https://www.trimble.com/blog/trimble/en-US/trimble-liverpool-football-club-a-partnership-built-on-teamwork
About Trimble
Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. Whether it's helping customers build and maintain infrastructure, design and construct buildings, optimize global supply chains or map the world, Trimble is at the forefront, driving productivity and progress. For more information about Trimble (Nasdaq: TRMB), visit: www.trimble.com.
About Liverpool Football Club
Founded in 1892, Liverpool Football Club is one of the world's most historic and famous football clubs, having won 20 League Titles, including the Premier League, eight FA Cups, 10 League Cups, six European Cups, three UEFA Cups, four European Super Cups, 16 Charity Shields, two Women's Super League titles and one Women's Championship. As a socially responsible Club, Liverpool Football Club is proud of the work it does via the award-winning The Red Way, its ongoing commitment to creating a better future for its people, its planet and its communities. This includes efforts to improve club-wide sustainability, enhance Equality, Diversity & Inclusion in all areas, and create life changing opportunities for children and young people in Merseyside and beyond thanks to its official charity, LFC Foundation.
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SOURCE Trimble
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