Crest and Balise Appoint Mike Mercer Vice President of Sales & Marketing
MasterCraft Boat Holdings (NASDAQ: MCFT) announced on Dec 17, 2025 that Mike Mercer has been appointed Vice President of Sales & Marketing for Crest Pontoons and Balise Pontoons.
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Rhea-AI Summary
MasterCraft Boat Holdings (NASDAQ: MCFT) announced on Dec 17, 2025 that Mike Mercer has been appointed Vice President of Sales & Marketing for Crest Pontoons and Balise Pontoons. Mercer will lead sales, dealer development, and marketing across both brands to support long-term growth and dealer engagement.
Mercer brings nearly 30 years of marine industry experience, including recent senior sales and marketing leadership at a global marine manufacturer. The company said Mercer will strengthen dealer support, advance market strategy, and help accelerate growth as Crest approaches its 70th year and Balise enters its second boat show season. Esteban Siegert will continue in a dedicated sales leadership role focused on Balise.
Positive
- Appointment date Dec 17, 2025
- Role: VP Sales & Marketing for Crest and Balise
- Experience: nearly 30 years in marine industry
- Balise expansion support entering second boat show season
- Continuity: Esteban Siegert retained in dedicated Balise sales role
Negative
- None.
Details
News Market Reaction – MCFT
On Dec 17, the day this news came out, MCFT closed 2.25% above the previous close.
Data tracked by StockTitan Argus for the Dec 17 session.
Key Figures
- Crest brand history
- nearly 70 years
- Crest described as an established industry leader
- Balise boat show seasons
- second boat show season
- Balise entering its second boat show season
- Industry experience
- nearly three decades
- Mike Mercer’s marine industry experience
Historical Context
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24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
oem technical
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Mercer to lead sales and marketing for MasterCraft Boat Holdings’ pontoon brands
OWOSSO, Mich., Dec. 17, 2025 (GLOBE NEWSWIRE) -- Crest Pontoons and Balise Pontoons, subsidiaries of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) proudly announce the appointment of Mike Mercer as Vice President of Sales & Marketing for both brands. In this role, Mercer will lead sales, dealer development, and marketing across Crest and Balise, supporting long-term growth and enhanced dealer engagement.
Mercer brings nearly three decades of marine industry experience spanning dealership operations and regional and national sales leadership, most recently serving in a senior sales and marketing role at a global marine manufacturer. His background bridging retail experience with OEM strategy equips him to strengthen for Crest and Balise dealers.
“Mike’s broad industry experience and leadership ability make him an outstanding fit for Crest and Balise,” said Mike O’Connell, SVP MasterCraft Boat Holdings and President Crest & Balise, “Both brands have strong momentum heading into the 2026 model year, and Mike will play a key role in enhancing dealer support, advancing our market strategy, and accelerating growth across the pontoon division.”
In addition to Crest–an established industry leader for nearly 70 years–Mercer will also help expand Balise’s dealer network and position the brand for continued growth as it enters its second boat show season.
“I’m honored to join Crest and Balise at such an exciting time,” said Mercer. “Crest has a legacy of quality and reliability, while Balise is redefining what’s possible in the luxury segment. Having first visited the Crest facility nearly 30 years ago as a dealership salesman, it’s impressive to see how the brand and product have evolved. I’m excited to partner with our dealers and teams as we build on each brand’s strengths and prepare for an exciting boat show season ahead.”
As part of this leadership alignment, Esteban Siegert will continue with the organization in a dedicated sales leadership role focused exclusively on Balise, supporting the brand’s continued growth and dealer expansion.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com
Media Contact:
Kaitlin Riley
Senior Marketing Coordinator
Crest & Balise Pontoons
Kaitlin.riley@crestpontoonboats.com
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