Trimble Launches Freight Marketplace in North America with Procter & Gamble as First Shipper Customer
Trimble (NASDAQ: TRMB) has launched its Freight Marketplace in North America, with Procter & Gamble (P&G) joining as its first shipper customer. The AI-powered platform, which connects shippers, carriers, and brokers, streamlines freight procurement through automated bidding processes and real-time capacity sourcing.
Already successful in Europe since 2023 with over 7,000 carriers, shippers, and brokers, the platform now expands to North America with more than 400 carriers. The marketplace specializes in strategic, lane-level, and spot bidding, featuring AI-powered carrier verification and tailored mini bids for specific contractual periods.
Trimble (NASDAQ: TRMB) ha lanciato il suo Freight Marketplace in Nord America, con Procter & Gamble (P&G) come primo cliente shipper. La piattaforma basata su AI, che mette in connessione shipper, vettori e broker, semplifica l'approvvigionamento del trasporto merci attraverso processi di offerta automatizzati e il reperimento della capacità in tempo reale.
Già operativa con successo in Europa dal 2023 con oltre 7.000 vettori, shipper e broker, la piattaforma si espande ora in Nord America con più di 400 vettori. Il marketplace è specializzato in offerte strategiche, per corsie e spot, con verifica dei vettori alimentata dall'AI e mini-offerte su misura per specifici periodi contrattuali.
Trimble (NASDAQ: TRMB) ha lanzado su Freight Marketplace en Norteamérica, con Procter & Gamble (P&G) como su primer cliente shipper. La plataforma impulsada por IA, que conecta cargadores, transportistas y corredores, agiliza la contratación de transporte mediante procesos de licitación automatizados y la búsqueda de capacidad en tiempo real.
Ya exitosa en Europa desde 2023 con más de 7.000 transportistas, cargadores y corredores, la plataforma se expande ahora a Norteamérica con más de 400 transportistas. El marketplace se especializa en licitaciones estratégicas, por carril y spot, e incluye verificación de transportistas con IA y mini ofertas personalizadas para períodos contractuales específicos.
Trimble (NASDAQ: TRMB)이 북미 지역에 Freight Marketplace를 출시했으며, Procter & Gamble (P&G)가 첫 화주 고객으로 참여했습니다. 화주, 운송사, 브로커를 연결하는 AI 기반 플랫폼으로, 자동 입찰 프로세스와 실시간 수송 용량 소싱을 통해 화물 조달을 간소화합니다.
2023년부터 유럽에서 7,000개 이상 운송사, 화주 및 브로커와 함께 이미 성공을 거둔 이 플랫폼은 이제 북미로 확장되어 400개 이상 운송사를 확보하고 있습니다. 이 마켓플레이스는 전략적 입찰, 노선별 및 스팟 입찰을 전문으로 하며, AI 기반 운송사 검증과 특정 계약 기간에 맞춘 맞춤형 미니 입찰 기능을 제공합니다.
Trimble (NASDAQ: TRMB) a lancé son Freight Marketplace en Amérique du Nord, avec Procter & Gamble (P&G) comme premier client expéditeur. La plateforme propulsée par l'IA, qui connecte expéditeurs, transporteurs et brokers, simplifie l'approvisionnement en fret grâce à des processus d'enchères automatisés et à la recherche de capacité en temps réel.
Déjà couronnée de succès en Europe depuis 2023 avec plus de 7 000 transporteurs, expéditeurs et brokers, la plateforme s'étend désormais en Amérique du Nord avec plus de 400 transporteurs. Le marketplace est spécialisé dans les enchères stratégiques, par corridor et spot, et propose une vérification des transporteurs alimentée par l'IA ainsi que des mini-enchères sur mesure pour des périodes contractuelles spécifiques.
Trimble (NASDAQ: TRMB) hat seinen Freight Marketplace in Nordamerika gestartet, wobei Procter & Gamble (P&G) als erster Versenderkunde gewonnen wurde. Die KI-gestützte Plattform, die Versender, Carrier und Broker verbindet, vereinfacht die Frachteinkauf durch automatisierte Ausschreibungsprozesse und Echtzeit-Kapazitätsbeschaffung.
Seit 2023 bereits erfolgreich in Europa mit über 7.000 Carriern, Versendern und Brokern, expandiert die Plattform nun nach Nordamerika mit mehr als 400 Carriern. Der Marktplatz ist auf strategische, lane-spezifische und Spot-Ausschreibungen spezialisiert und bietet KI-gestützte Carrier-Prüfung sowie maßgeschneiderte Mini-Bids für bestimmte Vertragszeiträume.
- Strategic expansion into North American market with major customer P&G
- Platform already proven successful in Europe with 7,000+ users
- Growing network of 400+ carriers in North America
- AI-powered verification system enhances security and efficiency
- None.
Insights
Trimble's Freight Marketplace expansion to North America with P&G as first customer represents significant advancement in its transportation management ecosystem strategy.
Trimble's expansion of its AI-powered Freight Marketplace to North America marks a strategic growth milestone for the company's transportation solutions portfolio. The platform, which has already gained traction in Europe with over 7,000 participants since its 2023 launch, now extends its reach to the massive North American logistics market with Procter & Gamble as its first major shipper customer.
This marketplace represents a significant evolution in freight procurement technology by offering a comprehensive solution that handles strategic bids, lane-level transactions, and spot market opportunities in one platform. The inclusion of AI-powered carrier verification addresses a critical pain point in the industry - the time-consuming process of validating carrier credentials and insurance.
What sets this platform apart is its focus on mini-bids - a procurement format particularly valuable for large shippers like P&G who need to manage specific lanes with precise volume commitments. This functionality fills a gap between complex strategic bidding and simple spot transactions, potentially creating significant operational efficiencies.
The marketplace approach also demonstrates Trimble's commitment to creating a connected ecosystem rather than simply providing point solutions. By connecting shippers, carriers and brokers in one platform, Trimble is leveraging network effects that could strengthen its competitive position against other transportation technology providers.
This North American expansion also validates Trimble's 2023 acquisition of Transporeon, showing how the company is successfully integrating and scaling acquired technologies across markets. For investors, this represents tangible progress in Trimble's strategy to build comprehensive supply chain solutions that can drive recurring revenue growth.
The AI-Powered Trimble Freight Marketplace connects shippers, carriers and brokers to automate the bidding process
Freight Marketplace offers a centralized, digital freight procurement platform where carriers and shippers of all sizes can expand their transportation network. It enables discovery of reliable partners and negotiable competitive rates for strategic, lane level and spot bidding. By automating the bidding process between carriers and shippers, Freight Marketplace provides a single streamlined and transparent experience.
Unlike traditional procurement solutions that primarily focus solely on spot market transactions or complex strategic bids, Freight Marketplace also specializes in tailored mini bids to streamline single-lane for specific contractual periods and precise volume commitments. For added security, Freight Marketplace also features AI-powered verification: automated checks of carrier identity and insurance details that replace manual processes and enable all marketplace participants to move freight with confidence at every turn.
Supporting Quotes
"We are thrilled to welcome P&G to the Freight Marketplace to the Freight Marketplace as we roll it out across
"For a company of our scale, managing numerous mini bids is a complex and time-consuming endeavor. Freight Marketplace helps to simplify and support our bidding processes," said Emily Conner, senior director of transportation purchases, North America Market Operations at Procter & Gamble. "The platform saves us time while enabling us to discover new, reliable carrier partners and strengthen our relationships with existing partners."
Originally introduced by Transporeon, a Trimble Company, in
Availability
Trimble Freight Marketplace is now available for all shippers, carriers and brokers in
To learn more about Trimble Freight Marketplace and join the Marketplace network, visit: https://transportation.trimble.com/products/freight-sourcing/freight-marketplace.
About Trimble
Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. Whether it's helping customers build and maintain infrastructure, design and construct buildings, optimize global supply chains or map the world, Trimble is at the forefront, driving productivity and progress. For more information about Trimble (Nasdaq: TRMB), visit: www.trimble.com.
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SOURCE Trimble
FAQ
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