TRNR's Secures Placement for CLMBR on Rogue Fitness, Expanding Access to New Customers on Industry-Leading Online Platform
Rhea-AI Summary
Interactive Strength (Nasdaq:TRNR) announced that its CLMBR Connected 02 vertical climbing machine is now available for purchase on the Rogue Fitness online retail platform at a retail price of $4,995, expanding direct-to-consumer distribution alongside existing wholesale channels with Woodway. The listing adds CLMBR to Rogue's curated premium brands and its "Made in USA" page, aiming to reach serious athletes, home-gym buyers, and commercial customers. The company reported pro forma 2026 revenue guidance of more than $30 million.
Positive
- New DTC channel: CLMBR listed on RogueFitness.com at $4,995
- Broader reach: Access to Rogue's athlete and commercial customer base
- Brand placement: CLMBR featured on Rogue's "Made in USA" product page
- Corporate guidance: Pro forma 2026 revenue guidance of >$30 million
Negative
- None.
News Market Reaction – TRNR
In the Apr 15 session, TRNR gained 8.33%, reflecting a notable positive market reaction. Argus tracked a trough of -13.6% from its starting point during tracking. Our momentum scanner triggered 2 alerts that day, indicating moderate trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Apr 01 | Shareholder letter | Positive | +9.5% | Discussed 2025 record results and expectations for 2026 after transformation. |
| Mar 31 | Earnings & buyback | Positive | +5.4% | Reported record 2025 revenue, confirmed 2026 $30M+ guidance, announced buyback. |
| Mar 20 | Repurchase program | Positive | +9.8% | Authorized $500,000 stock repurchase and noted loan recovery proceeds. |
| Mar 17 | Trade show presence | Positive | -5.4% | Showcased four brands at HFA 2026 and highlighted higher 2026 revenue outlook. |
| Mar 13 | Guidance materials | Positive | -2.0% | Updated FAQs and deck after Ergatta closing and raised 2026 revenue guidance. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
TRNR has shown strong positive reactions to record results and capital return announcements, while guidance updates and marketing/event news have produced more mixed to negative responses.
Over the last month, TRNR highlighted record 2025 results, confirmed $30M+ pro forma 2026 revenue guidance, and launched a $500,000 repurchase program covering roughly 19–20% of shares. These items saw positive reactions, with multiple moves above 5%. By contrast, trade-show presence and investor materials updates tied to the same $30M+ revenue outlook drew negative price responses, underscoring a pattern where the market responds more favorably to concrete financial milestones than to promotional or informational updates. Today’s distribution win fits into that commercial execution narrative.
Key Terms
direct-to-consumer financial
business-to-business financial
connected fitness technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Rogue is one of the most selective and trusted performance equipment platforms in the world - setting the standard for what serious training environments adopt
Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World's Strongest Man competition
AUSTIN, TX / ACCESS Newswire / April 15, 2026 / Interactive Strength Inc. (Nasdaq:TRNR) ("TRNR" or the "Company"), owner and operator of the Wattbike, Ergatta, FORME and CLMBR fitness brands, today announced that CLMBR, premium vertical climbing machine, has secured distribution through the industry-leading Rogue Fitness brand and is now available for purchase on the Rogue Fitness online retail platform.
"Rogue Fitness is one of the most respected names in strength and conditioning equipment, as well as one of the leading direct-to-consumer platforms for fitness equipment," shared Trent Ward, CEO of TRNR. "We are thrilled that Rogue selected CLMBR to be sold through their platform given Rogue's strong, well-established retail channel that broadens our direct-to-consumer reach efficiently and complements the wholesale distribution we already have in place through Woodway. We are pleased to add this relationship as part of the commercial momentum we are building across all four of our brands."
The Rogue Fitness platform reaches serious athletes and fitness enthusiasts who value quality and performance - exactly the buyer for whom we designed CLMBR. The CLMBR Connected 02 is listed exclusively on RogueFitness.com at a retail price of
Rogue Fitness - An Industry Leader
Rogue Fitness is a privately-held American manufacturer and retailer of strength and conditioning equipment headquartered in Columbus, Ohio. Founded in 2006, the company has grown from a single CrossFit affiliate into one of the largest specialty fitness equipment platforms in the United States. Rogue operates a 600,000-square-foot manufacturing and distribution campus in Columbus, OH and is currently expanding the facility to approximately one million square feet.
Rogue serves a broad customer base spanning home gym consumers, CrossFit affiliates, commercial gym operators, collegiate and professional sports programs, military installations, and first responder training facilities. The company is the official equipment supplier of the CrossFit Games, USA Weightlifting, the Arnold Strongman Classic, and the World's Strongest Man competition.
In addition to its own manufactured products, Rogue carries a curated selection of third-party brands on its retail platform. CLMBR joins a roster that includes Concept2, Garmin, Nike, Adidas, and other premium fitness equipment and accessory brands. CLMBR is also featured on Rogue's "Made in USA" product page.
CLMBR and the TRNR Portfolio
The CLMBR vertical climber delivers a full-body cardio and strength workout in a compact, connected format. The machine's upright climbing motion engages the upper and lower body simultaneously across 11 adjustable resistance levels, with an integrated digital platform offering instructor-led training, open climbing, and competitive challenges. The CLMBR Connected 02 stands approximately 7 feet 4 inches tall with a 3-by-3-foot footprint, making it suitable for both home gym and commercial environments.
TRNR operates four brands: Wattbike, a high-performance indoor cycling brand used by elite athletes and commercial gym operators worldwide; Ergatta, the leader in game-based connected fitness centered on premium rowing machines; FORME, which offers wall-mounted strength and mobility training systems; and CLMBR, which makes vertical climbing equipment with an immersive digital training platform. The Company reported pro forma 2026 revenue guidance of more than
About Interactive Strength Inc.:
Interactive Strength Inc. (Nasdaq: TRNR) has established a leading portfolio of premium fitness brands - Wattbike, Ergatta, CLMBR, and FORME - that combine advanced hardware, smart technology, and immersive content to deliver exceptional training experiences for both commercial and home use.
Wattbike offers a range of high-performance indoor bikes that set the global standard in cycling. Known for unmatched accuracy, realistic ride feel, and advanced performance tracking, Wattbike is trusted by elite athletes, national teams, and fitness enthusiasts around the world.
Ergatta pioneered game-based connected fitness, building a stable, cash-generating subscription business with industry-leading monthly net retention of more than
CLMBR redefines the next-generation vertical climbing experience through its patented open-frame design and immersive touchscreen, delivering a high-intensity, low-impact workout that's both efficient and effective.
FORME delivers strength, mobility, and recovery training through immersive content, performance-grade hardware, and expert coaching. Its wall-mounted systems include the Studio, a smart fitness mirror for guided programming and live 1:1 personal training, and the Lift, which adds smart resistance cable training - ideal for high-performance environments and sport-specific development.
From elite performance to everyday wellness, our ecosystem of performance-focused solutions delivers data-driven outcomes for athletes, fitness enthusiasts, and commercial operators.
TRNR Investor Contact
Forward Looking Statements:
This press release includes certain statements that are "forward-looking statements" for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements do not relate strictly to historical or current facts and reflect management's assumptions, views, plans, objectives and projections about the future. Forward-looking statements generally are accompanied by words such as "believe", "project", "expect", "anticipate", "estimate", "intend", "strategy", "future", "opportunity", "plan", "may", "should", "will", "would", "will be", "will continue", "will likely result" or similar expressions that predict or indicate future events or trends or that are not statements of historical matters. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of the Company. Risks and uncertainties include but are not limited to: market and other conditions, demand for our products; competition, including technological advances made by and new products released by our competitors; our ability to accurately forecast consumer demand for our products and adequately maintain our inventory; and our reliance on a limited number of suppliers and distributors for our products. A further list and descriptions of these risks, uncertainties and other factors can be found in filings with the Securities and Exchange Commission. To the extent permitted under applicable law, the Company assumes no obligation to update any forward-looking statements.
SOURCE: Interactive Strength Inc.
View the original press release on ACCESS Newswire