Truecaller launches Family Protection to protect the whole family from phone scams

Rhea-AI Summary

Truecaller (TRUBF) launched Family Protection on Dec 8, 2025, a family-focused feature in the Truecaller app for Android and iOS that lets up to five people join a trusted group to share scam‑protection tools.

An appointed Family Admin can set protection levels, manage blocklists and, on Android, receive real‑time alerts, end suspicious calls remotely and view status signals like battery and availability. Family Protection is free and creates an upgrade path to Truecaller Premium Family (covers up to five people, advanced spam blocking, automatic rejection of high‑risk numbers, ad‑free).

The feature is in pilot in Sweden, Chile, Malaysia, and Kenya, with expansion including India in Q1 2026.

Positive

• Covers up to five people per family group
• Android real‑time alerts and remote call end for Family Admin
• Pilot rollout in four markets: Sweden, Chile, Malaysia, Kenya
• Planned expansion to India in Q1 2026
• Premium Family adds advanced spam blocking and ad‑free experience

Negative

• Initial availability limited to four pilot markets, restricting near‑term scale
• Broader deployment (including India) not scheduled until Q1 2026, delaying wider revenue impact

STOCKHOLM, Dec. 8, 2025 /PRNewswire/ -- Truecaller today announce the launch of Family Protection, a major new feature designed to make digital safety a shared experience among families. Built directly into the Truecaller app on both Android and iOS, Family Protection enables users to form trusted family groups to provide real-time protection against scams and unwanted calls. On Android, the Family Administrator can receive alerts during potential scam calls for other family members and end such calls remotely.

Family Protection lets up to five people join a trusted family group with shared tools that help them stay safe from scam calls. Each group has a Family Admin who can set protection levels, manage blocklists, and guide how unwanted calls are handled. On Android, the Admin can also use real-time support tools to step in when a suspicious call appears. The aim is simple: make it easier to protect less tech-savvy loved ones from increasingly sophisticated scam calls.

Powerful Protection and Remote Management

Family Protection gives the Family Admin a clear set of tools to guide safety across the group. The Family Admin can e.g. set and update protection levels, manage blocklists and use remote support tools when needed. On Android, the Admin can also receive alerts during potential scam calls, end suspicious calls to family members remotely and see real-time status signals such as battery level, phone activity and availability.

These tools give families a clearer picture of how their loved ones are using their phones and help them step in when support is needed.

A Growth Driver for Engagement and Premium Conversion

Family Protection is a free feature but opens a new path for engagement and long-term revenue. By helping families protect one another, Truecaller strengthens its role in daily communication and adds a shared safety layer that encourages repeat use.

For families who want a stronger level of protection, Truecaller Premium Family offers a natural upgrade. The plan covers up to five people and adds advanced spam blocking, automatic rejection of high-risk numbers, and an ad-free experience. This aligns directly with Truecaller's strategic objective of growing recurring subscription revenues and driving user stickiness through high-value features.

Phased Rollout and Market Focus

Family Protection is now available in four pilot markets: Sweden, Chile, Malaysia, and Kenya. Expansion into additional key regions, including India, is planned for Q1 2026. The phased rollout allows Truecaller to learn from early adoption and prepare for broader deployment.

Looking Ahead

Family Protection marks an important step in Truecaller's product strategy, moving beyond call identification toward a wider ecosystem of communication safety. It reflects the company's long-term vision to make tomorrow's communication smarter, safer and more efficient.

"Truecaller is already being used by members of the family, and now we empower the "CTO" of the family to protect the less tech savvy members" said Rishit Jhunjhunwala, CEO at Truecaller. "As scam tactics evolve, we want Truecaller to be the platform families rely on for peace of mind and proactive protection."

For more information, please contact:
Andreas Frid, Head of IR & Communication
+46 705 29 08 00
andreas.frid@truecaller.com

About Truecaller:

Truecaller (TRUE B) is the leading global platform for verifying contacts and blocking unwanted communication. We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies. especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for more than 450 million active users. Truecaller is listed on Nasdaq Stockholm since 8 October 2021. For more information please visit corporate.truecaller.com

This information was brought to you by Cision http://news.cision.com

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The following files are available for download:

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View original content:https://www.prnewswire.com/news-releases/truecaller-launches-family-protection-to-protect-the-whole-family-from-phone-scams-302635246.html

SOURCE Truecaller AB

FAQ

What is Truecaller Family Protection and which stock is it associated with?

Family Protection is a family safety feature in the Truecaller app; the stock symbol is TRUBF.

How many people can join a Truecaller Family Protection group for TRUBF?

Each family group can include up to five people.

What can the Family Admin do on Android in Truecaller Family Protection (TRUBF)?

On Android the Family Admin can set protection levels, manage blocklists, receive real‑time scam alerts and end suspicious calls remotely.

Is Truecaller Family Protection free and what does Premium Family add for TRUBF users?

Family Protection is free; Premium Family (paid) adds advanced spam blocking, automatic rejection of high‑risk numbers and an ad‑free experience.

Where is Family Protection available now and when will TRUBF expand it?

It is in pilot in Sweden, Chile, Malaysia, and Kenya; expansion including India is planned for Q1 2026.

How might Family Protection affect Truecaller's user engagement and revenue (TRUBF)?

The company positions Family Protection as a free engagement driver that creates an upgrade path to recurring revenue via Premium Family subscriptions.