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TruGolf Reports First Quarter 2026 Results

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TruGolf (NASDAQ:TRUG) reported Q1 2026 revenue of $5.0 million versus $5.2 million in Q1 2025, reflecting lower simulator sales and modestly higher software contracts. Net loss narrowed to about $1.4 million from $2.7 million, while operating expenses fell 14.9% and operating cash outflow improved to $0.1 million.

Gross margin declined to 53.0% from 68.0% as cost of revenue increased. Interest expense dropped sharply following prior debt restructuring. The company ended Q1 2026 with $10.9 million in cash and announced new leadership hires and progress on TruGolf Links flagship and franchise locations.

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AI-generated analysis. Not financial advice.

Positive

  • Net loss reduced to $1.45 million from $2.67 million year-over-year
  • Interest expense fell to $0.21 million from $1.49 million year-over-year
  • Total operating expenses decreased 14.9% versus Q1 2025
  • Net cash used in operating activities improved to $0.12 million from $0.45 million
  • Salaries, wages and benefits declined to $0.79 million from $1.95 million
  • Deferred revenue increased to $6.61 million from $5.56 million quarter-on-quarter

Negative

  • Revenue declined to $5.02 million from $5.24 million year-over-year
  • Gross margin fell to 53.0% from 68.0% year-over-year
  • Cost of revenue rose to $2.34 million from $1.80 million
  • Loss from operations widened slightly to $1.29 million from $1.23 million
  • Net cash used in investing activities increased to $1.14 million from $0.33 million
  • Total stockholders’ equity decreased to $2.51 million from $4.30 million since year-end 2025

Key Figures

Q1 2026 revenue: $5,020,262 Q1 2025 revenue: $5,237,825 Q1 2026 net loss: $1,447,294 +5 more
8 metrics
Q1 2026 revenue $5,020,262 Three months ended March 31, 2026
Q1 2025 revenue $5,237,825 Three months ended March 31, 2025
Q1 2026 net loss $1,447,294 Improved from $2,670,322 in Q1 2025
Q1 2026 gross margin 53.0% Down from 68.0% in Q1 2025
Operating expenses Q1 2026 $3,977,575 Down 14.9% vs Q1 2025
Interest expense Q1 2026 $207,163 Down 89.2% from $1,490,694 in Q1 2025
Cash, cash equivalents & restricted $10,936,670 End of Q1 2026 balance
Share repurchase 439,208 shares for $346,503 Q1 2026 under repurchase plan

Market Reality Check

Price: $1.4700 Vol: Volume 243,900 is 40% abo...
normal vol
$1.4700 Last Close
Volume Volume 243,900 is 40% above the 20‑day average of 174,189, indicating elevated interest into the print. normal
Technical Shares at $1.52 are trading well below the 200‑day MA of $15.45 and 99.28% below the 52‑week high of $210, hovering near the 52‑week low of $1.40.

Peers on Argus

Scanner data flagged two peers (e.g., GDC, SNAL) moving down while the target wa...
2 Down

Scanner data flagged two peers (e.g., GDC, SNAL) moving down while the target was tagged as moving up, and broader peers show mixed moves (from ‑42.79% to modest gains). This pattern points to company‑specific trading rather than a coordinated sector move.

Previous Earnings Reports

5 past events · Latest: Apr 16 (Positive)
Same Type Pattern 5 events
Date Event Sentiment Move Catalyst
Apr 16 Q4 2025 earnings Positive -16.6% Improved quarterly and full‑year loss metrics despite lower revenue versus 2024.
Nov 17 Q3 2025 earnings Positive +10.2% Strengthened equity and cash with high gross margin despite lower revenue and large loss.
Aug 20 Q2 2025 earnings Neutral -2.6% Revenue growth offset by wider losses and margin compression from inventory write‑downs.
May 15 Q1 2025 earnings Neutral +12.8% Top‑line and margin gains but higher operating costs and interest‑driven loss expansion.
Apr 21 2024 results Neutral +35.7% Record sales and better margins with ongoing losses and Nasdaq listing risk disclosed.
Pattern Detected

Earnings releases have often driven sizable moves, with largely mixed fundamentals but generally negative reactions when losses and top‑line trends disappoint.

Recent Company History

Over the last year, TruGolf’s earnings reports have shown a mix of revenue volatility and ongoing losses alongside balance‑sheet repair. Full‑year 2024 results highlighted record $21.9M sales and narrower losses, while 2025 quarters saw shifting margins, non‑cash charges, and debt restructurings. Q4 2025 results improved net loss versus 2024 but reflected lower sales. Against this backdrop, Q1 2026 continues the theme of modest revenue pressure, lower gross margin, but smaller net losses and tighter operating costs.

Historical Comparison

+7.9% avg move · Past earnings releases moved the stock an average of 7.9%, often on mixed revenue and loss trends, s...
earnings
+7.9%
Average Historical Move earnings

Past earnings releases moved the stock an average of 7.9%, often on mixed revenue and loss trends, so another earnings‑driven swing would fit recent behavior.

Earnings reports since 2024 show TruGolf balancing growth initiatives with persistent losses. 2024 delivered record revenue and better margins. Through 2025, quarterly updates highlighted shifting gross margins, non‑cash charges, and leverage reduction while maintaining adequate cash. Q4 2025 results improved net loss versus 2024, and Q1 2026 continues this trajectory with slightly lower sales but reduced operating expenses and interest costs, reflecting an ongoing focus on efficiency and capitalization of software development.

Regulatory & Risk Context

Active S-3 Shelf · $200,000,000
Shelf Active
Active S-3 Shelf Registration 2025-11-17
$200,000,000 registered capacity

An effective Form S‑3 universal shelf filed on 2025‑11‑17 enables TruGolf to issue up to $200,000,000 of various securities over time. The filing is effective with 0 recorded takedowns so far, and sales are constrained by one‑third‑of‑float limits for smaller issuers, but it still represents significant potential future equity or debt issuance capacity.

Market Pulse Summary

This announcement highlights modest year‑on‑year revenue decline to about $5.0M, but a meaningfully ...
Analysis

This announcement highlights modest year‑on‑year revenue decline to about $5.0M, but a meaningfully smaller net loss and lower operating expenses, supported by capitalized software development and lower interest costs. Gross margin fell to 53.0%, and cash plus restricted cash totaled roughly $10.9M. Historically, TruGolf’s earnings have produced sizable moves, so investors may watch future quarters for revenue reacceleration, margin stabilization, cash trends, and any use of its effective shelf registration.

Key Terms

selling, general and administrative, capitalized software development costs, right-of-use assets, series a convertible preferred stock
4 terms
selling, general and administrative financial
"Selling, General & Administrative (SG&A) costs increased 16.8%, or $3.2 million..."
Selling, general and administrative (SG&A) expenses are the day-to-day costs a company incurs to run the business that aren’t directly tied to making a product or delivering a service, such as salaries for sales and office staff, rent, marketing, and office supplies. For investors, SG&A shows how much a company spends to support operations and grow sales—like the overhead on a household budget—so rising or unusually high SG&A can squeeze profits even if sales are steady.
capitalized software development costs financial
"This change was the result of the company now capitalizing the salary component of software development costs."
Costs for creating or enhancing internal-use or sold software that a company records as an asset on the balance sheet instead of expensing immediately. Like treating the purchase of a long-lasting tool as an investment rather than a one-time bill, these costs are spread out as non-cash depreciation over future periods. Investors watch this because it boosts current profits and reported assets, changing growth and margin comparisons and sometimes masking true cash profitability.
right-of-use assets financial
"Right-of-use assets | | 551,116 | | 682,648"
Right-of-use assets are the rights a company gains to use a physical space or equipment under a lease agreement. They are recorded as assets on the company's balance sheet, reflecting the value of future benefits from the leased item. For investors, these assets provide a clearer picture of a company's obligations and resources related to leasing arrangements, helping to assess its financial health and operational commitments.
series a convertible preferred stock financial
"Series A Convertible Preferred Stock, $0.0001 par value per share..."
Series A convertible preferred stock is a class of shares sold in an early funding round that gives investors a mix of protection and upside: it pays a priority claim over common shares if the company is sold or closes, but can be converted into ordinary shares to share in future growth. Think of it like a hybrid between a safer stake and a ticket to ownership; it matters to investors because it affects who controls the company, how future gains are split, and how much their investment is protected from downside.

AI-generated analysis. Not financial advice.

Salt Lake City, Utah, May 21, 2026 (GLOBE NEWSWIRE) -- TruGolf Holdings, Inc. (NASDAQ: TRUG), a leading provider of golf simulator software and hardware, yesterday reported its first quarter 2026 results.

Q1 2026 vs. Q1 2025:

Financial Highlights

•     Revenue: $5.0 million for the first quarter 2026 vs. $5.2 million in the first quarter 2025. The year-on-year sales decline primarily reflected a modest decline in the sale of golf simulators which was somewhat offset by slightly higher software contracts.
•     Net Loss: $(1.4) million for the 2026 first quarter as compared to $(2.7) million for the 2025 period.
•    Total operating expenses declined by 14.9% in Q1 2026 as compared to the 2025 period.
•    Net cash used by operations in Q1 2026 declined to $0.1 million from $0.4 million in Q1 2025.

“Q1 was a solid start to the year for TruGolf but we have greater expectations to grow the top line over the course of 2026 through greater market adoption of the new products and features we have been introducing in the last 12 months.” Said Chris Jones, CEO and Director of TruGolf. “To assist in our sales efforts, we have added David Harper as Head of Global Sales during the quarter. David has extensive experience in developing and expanding sales efforts and we are excited about the potential for greater concentrated efforts in this area. Additionally, we have continued to enhance our finance team by the recent addition of Steven Passey as Chief Financial Officer. Steven’s experience in improving the financial processes and operations of smaller organizations makes him an ideal fit for our current needs.” Mr. Jones concluded, “Finally, we are excited by the recent announcements of two TruGolf Links flagship locations on Long Island, New York, both of which are targeted to open before year end. We continue to expect our first flagship franchise location for TruGolf Links to open in Cherry Hill New Jersey later in the second quarter.”

Q1 2026 Results:

First quarter 2026 sales were $5.0 million, down from first quarter 2025 sales of $5.2 million. Golf simulator revenues were down $0.2 million or 4.4% year-over-year in the quarter, while software contracts modestly increased. 

Salaries in Q1 2026 declined 59.2% to $0.8 million from $1.9 million in Q1 2025. This change was the result of the company now capitalizing the salary component of software development costs. Selling, General & Administrative (SG&A) costs increased 16.8%, or $3.2 million from $2.7 million due to increased amortization from the aforementioned capitalized software development costs.

Interest expense in Q1 2026 declined by 89.2% to $0.2 million from $1.5 million in Q1 2025. The decline was the result of earlier efforts to restructure the Company’s debt and convert it into preferred shares. Net loss for the quarter declined to $1.4 million from $2.6 million in the 2025 period.

In the first quarter of 2026 the Company repurchased 439,208 shares for $346,503 under the previously announced share repurchase plan.

Operations:

Cost of revenues in the quarter increased $0.5 million primarily due to the new inclusion of warehouse employee salaries and wages of $0.2 million and an increase of $0.2 million in shipping costs compared to the 2025 Q1 costs. As a result, gross profit for Q1 2026 declined $0.8 million to $2.7 million from $3.4 million in Q1 2025. Gross margin declined to 53.0% in Q1 2026 from 68% in the 2025 period. 

The 2026 first quarter loss from operations increased $0.1 million to $(1.3 million), compared to $(1.2 million) for the 2025 period. Net cash used in Q1 2026 operating activities decreased to $0.1 million as compared to $0.4 million during the first quarter of 2025. The period over period change was primarily attributable to favorable changes in working capital, including increases in deferred revenue and accounts payable, partially offset by changes in inventory and accounts receivable. During Q1 2026, our net cash used in investing activities was $1.1 million as compared to net cash used in investing activities of $0.3 million during Q1 2025. The increase in cash used in investing activities was primarily due to an increase in capitalized costs for software development. The Company ended the first quarter of 2026 with $10.9 million in cash on hand, down $1.6 million from the $12.6 million in cash on hand at the end of Q4 2025.

Net Loss decreased to $1.4 million for 2026’s first quarter, compared to $2.7 million for the 2025 period.

Disclaimer on Forward Looking Statements

This news release contains certain statements that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements that are not of historical fact constitute “forward-looking statements” and accordingly, involve estimates, assumptions, forecasts, judgements and uncertainties. Forward-looking statements include, without limitation, the Company's anticipated Cherry Hill, New Jersey opening in the second quarter and the success of the TruGolf Links franchise rollout. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. The Company has attempted to identify forward-looking statements by terminology including ''believes,'' ''estimates,'' ''anticipates,'' ''expects,'' ''plans,'' ''projects,'' ''intends,'' ''potential,'' ''may,'' ''could,'' ''might,'' ''will,'' ''should,'' ''approximately'' or other words that convey uncertainty of future events or outcomes to identify these forward-looking statements. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors. Any forward-looking statements contained in this release speak only as of its date. The Company undertakes no obligation to update any forward-looking statements contained in this release to reflect events or circumstances occurring after its date or to reflect the occurrence of unanticipated events. More detailed information about the risks and uncertainties affecting the Company is contained under the heading "Risk Factors" in the Company's Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q and Current Reports on Form 8-K filed with the SEC, which are available on the SEC's website, www.sec.gov.

About TruGolf

Since 1983, TruGolf has been passionate about driving the golf industry with innovative indoor golf solutions. TruGolf builds products that capture the spirit of golf. TruGolf's mission is to help grow the game by attempting to make it more Available, Approachable, and Affordable through technology - because TruGolf believes Golf is for Everyone. TruGolf's team has built award-winning video games ("Links"), innovative hardware solutions, and an all-new e-sports platform to connect golfers around the world with E6 CONNECT. Since TruGolf's beginning, TruGolf has continued to attempt to define and redefine what is possible with golf technology. 

CONTACTS:

Michael Bacal
mbacal@darrowir.com
917-886-9071

TRUGOLF HOLDINGS, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS

  March 31,  December 31, 
  2026  2025 
       
ASSETS        
         
Current Assets:        
Cash and cash equivalents $8,836,670  $10,469,263 
Restricted cash  2,100,000   2,100,000 
Accounts receivable, net  1,314,837   1,060,709 
Inventory, net  1,360,668   863,257 
Prepaid expenses  766,947   985,076 
Total Current Assets  14,379,122   15,478,305 
         
Property and equipment, net  411,054   355,499 
Capitalized software development costs, net  4,230,512   3,633,661 
Right-of-use assets  551,116   682,648 
Other long-term assets  31,023   31,023 
         
Total Assets $19,602,827  $20,181,136 
         
LIABILITIES AND STOCKHOLDERS’ EQUITY        
         
Current Liabilities:        
Accounts payable $3,186,999  $2,767,385 
Deferred revenue  6,610,869   5,560,725 
Notes payable, current portion  294,138   296,733 
Notes payable to related parties  2,250,000   2,250,000 
         
Line of credit, bank  802,738   802,738 
Dividend notes payable  118,362   118,362 
Accrued interest  594,461   594,590 
Accrued and other current liabilities  1,405,705   1,508,750 
Lease liability, current portion  398,302   502,526 
Total Current Liabilities  15,661,574   14,401,809 
         
Non-current Liabilities:        
Note payables, net of current portion  268,500   287,000 
Gross sales royalty payable  1,000,000   1,000,000 
Lease liability, net of current portion  164,664   191,944 
         
Total Liabilities  17,094,738   15,880,753 
         
Commitments and Contingencies        
         
Stockholders’ Equity:        
Preferred stock, $0.0001 par value, 10 million shares authorized        
Series A Convertible Preferred Stock, $0.0001 par value per share; authorized - 50,000 shares; 4,140 and 5,427 shares issued and outstanding, respectively. Liquidation preference of $3,922,680 as of March 31, 2026   -   1 
         
Common stock, $0.0001 par value, 1,000,000 shares authorized:        
Common stock - Series A, $0.0001 par value, 1 billion shares authorized; 641,006 and 422,899 shares issued and outstanding, respectively  63   41 
Common stock - Series B, $0.0001 par value, 10 million shares authorized; 19,999 shares issued and outstanding, respectively  2   2 
         
Treasury stock at cost, 9 shares of common stock held, respectively  (2,382,000)  (2,037,000)
Additional paid-in capital  49,376,386   47,413,839 
Accumulated deficit  (44,486,362)  (41,076,500)
         
Total Stockholders’ Equity  2,508,089   4,300,383 
         
Total Liabilities and Stockholders’ Equity $19,602,827  $20,181,136 


The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

TRUGOLF HOLDINGS, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(UNAUDITED)

  For the  For the 
  Three Months Ended  Three Months Ended 
  March 31, 2026  March 31, 2025 
       
Revenue, net $5,020,262  $5,237,825 
Cost of revenue  2,337,266   1,800,114 
Total gross profit  2,682,996   3,437,711 
         
Operating expenses:        
Salaries, wages and benefits  793,411   1,946,816 
Selling, general and administrative  3,184,164   2,725,119 
Total operating expenses  3,977,575   4,671,935 
         
Loss from operations  (1,294,579)  (1,234,224)
         
Other (expense) income:        
Interest income  54,448   54,596 
Interest expense  (207,163)  (1,490,694)
Total other expense  (152,715)  (1,436,098)
         
Loss from operations before provision for income taxes  (1,447,294)  (2,670,322)
         
Provision for income taxes  -   - 
Net loss $(1,447,294) $(2,670,322)
         
Net loss per common share - basic and diluted $(2.75) $(44.24)
         
Weighted average shares outstanding - basic and diluted  527,000   60,356 


The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

TRUGOLF HOLDINGS, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)

  For the  For the 
  Three Months  Three Months 
  March 31, 2026  March 31, 2025 
       
Cash flows from operating activities:        
Net loss $(1,447,294) $(2,670,322)
Adjustments to reconcile net loss to net cash used in operating activities:        
Depreciation and amortization  491,896   115,300 
Amortization of convertible notes discount  -   231,940 
Amortization of right-of-use asset  131,532   88,354 
Stock issued for make good provisions on debt conversion  -   1,087,513 
Stock options issued to employees  -   3,341 
Changes in operating assets and liabilities:        
Accounts receivable, net  (254,128)  (180,461)
Inventory, net  (497,411)  (1,503,632)
Prepaid expenses  218,129   (73,342)
Other current assets  -   45,737 
Accounts payable  419,485   (256,248)
Deferred revenue  1,050,144   1,028,780 
Accrued interest payable  -   (95,974)
Accrued and other current liabilities  (103,045)  1,823,760 
Lease liability  (131,504)  (93,865)
Net cash used in operating activities  (122,196)  (449,119)
         
Cash flows from investing activities:        
Purchases of property and equipment  (78,238)  (64,159)
Capitalized software, net  (1,066,064)  (270,531)
Net cash used in investing activities  (1,144,302)  (334,690)
         
Cash flows from financing activities:        
Proceeds from PIPE loans, net of discount  -   2,520,000 
Repayments of notes payable  (2,595)  (2,448)
Repayments of notes payable - related party  (18,500)  - 
Repurchase of treasury stock  (345,000)  - 
Net cash provided by (used in) financing activities  (366,095)  2,517,552 
         
Net change in cash, cash equivalents and restricted cash  (1,632,593)  1,733,743 
         
Cash, cash equivalents and restricted cash - beginning of period  12,569,263   10,882,077 
         
Cash, cash equivalents and restricted cash - end of period $10,936,670  $12,615,820 
         
Supplemental cash flow information:        
Cash paid for:        
Interest $-  $108,993 
Income taxes $-  $- 
Non-cash investing and financing activities:        
Series A Convertible Preferred Stock dividends converted to Class A Common Stock $2,043,300  $- 
PIPE note principal converted to Class A Common Stock $-  $1,655,000 


The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.


FAQ

How did TruGolf (NASDAQ:TRUG) perform financially in Q1 2026?

TruGolf reported Q1 2026 revenue of $5.02 million and a net loss of $1.45 million. According to TruGolf, this compares with $5.24 million revenue and a $2.67 million net loss in Q1 2025, reflecting lower sales but a significantly smaller loss.

Did TruGolf (TRUG) reduce its operating expenses in the first quarter of 2026?

TruGolf’s total operating expenses fell to $3.98 million in Q1 2026 from $4.67 million a year earlier. According to TruGolf, salaries declined 59.2% to $0.79 million, partly offset by higher selling, general and administrative expenses tied to capitalized software development.

What happened to TruGolf (TRUG) gross margin and cost of revenue in Q1 2026?

TruGolf’s gross margin declined to 53.0% in Q1 2026 from 68.0% in Q1 2025. According to TruGolf, cost of revenue increased to $2.34 million, driven by added warehouse salaries and higher shipping costs, which reduced gross profit to $2.68 million from $3.44 million.

How much cash did TruGolf (TRUG) have at March 31, 2026, and how was it used?

TruGolf ended March 31, 2026 with $10.94 million in cash, cash equivalents and restricted cash. According to TruGolf, net cash used was $0.12 million in operating activities, $1.14 million in investing activities, and $0.37 million in financing, mainly for software development and share repurchases.

What share repurchase activity did TruGolf (TRUG) report for Q1 2026?

TruGolf repurchased 439,208 common shares under its share repurchase plan during Q1 2026. According to TruGolf, this treasury stock repurchase reduced cash within financing activities and reflects management’s capital allocation decisions while the company continues investing in software development and TruGolf Links expansion.

How did TruGolf’s (TRUG) debt and interest expense change in Q1 2026?

TruGolf’s Q1 2026 interest expense declined to $0.21 million from $1.49 million in Q1 2025. According to TruGolf, the reduction stems from earlier debt restructuring and conversion into preferred shares, which lowered financing costs despite notes payable and a bank line of credit remaining outstanding.

What growth initiatives did TruGolf (TRUG) highlight for 2026?

TruGolf expects growth from new products and TruGolf Links locations in 2026. According to TruGolf, two flagship Long Island venues are targeted to open before year-end, and the first flagship franchise in Cherry Hill, New Jersey is expected to open later in the second quarter.