Trupanion Searches for this Year’s “It Pets” With Return of Annual truFame Contest
Trupanion opens submissions and voting for its 2026 truFame pet photo and story contest, which will select 10 pets to headline 2027 campaigns.
Rhea-AI Summary
Trupanion (TRUP) launched its annual truFame contest, inviting members across North America to submit photos and stories of their pets for a chance to be featured as Trupanion “It Pets” in 2027.
Members can submit entries from September 10–20, 2026 at trufame.trupanion.com. Public voting on finalists runs from September 24 to October 6, 2026, and ten winning pets will be announced the week of October 12, 2026, becoming the faces of Trupanion’s 2027 marketing and community campaigns.
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Key Figures
- Winning pets
- 10 pets
- Pets selected to represent Trupanion in 2027
- Submission period
- September 10 through September 20
- truFame contest entry window
- Voting period
- September 24 through October 6 at 5:00 p.m. PDT
- Public voting window for finalists
- Winner announcement
- Week of October 12
- Timing for announcing the 10 winning pets
- Prior-year votes
- Over 30,000 votes
- Votes generated by the prior year's contest
AI-generated analysis. How Rhea-AI works. Not financial advice.
SEATTLE, Sept. 10, 2026 (GLOBE NEWSWIRE) -- The search is on for Trupanion’s next four-legged stars.
Trupanion (Nasdaq: TRUP), North America’s leading pet insurer, today announced the launch of its annual truFame contest, giving Trupanion members the chance to put their pets in the spotlight—and share the stories that make them so special.
truFame celebrates the cats and dogs who bring more joy, laughter, and love into our lives every day—from their silliest antics to the moments when we need them most. Ten winning pets will become the faces of Trupanion in 2027, appearing in marketing and community campaigns throughout the year.
“Every pet has a story, and truFame gives our members a simple way to show what makes their pet one of a kind,” said Margi Tooth, CEO and President of Trupanion. “What I enjoy most about this contest is that each photo highlights a bond worth protecting, and that’s at the heart of our mission.”
Last year, thousands of Trupanion members submitted their pets to truFame, generating over 30,000 votes from pet lovers across North America. This year, Trupanion expects to see even more unforgettable pets and stories take center stage.
How truFame Works
- Submit: Think your pet has what it takes to be a star? You’ve got 10 days to enter! Trupanion members can submit their pet’s photo and story from September 10 through September 20 at trufame.trupanion.com.
- Vote & Share: Once submissions close, it’s time to rally your friends and family! From September 24 through October 6 at 5:00 p.m. PDT, pet lovers can visit trufame.trupanion.com to vote for their favorite finalists—and share their pick with friends and family to encourage them to vote, too.
- Celebrate: Ten winning pets will be announced the week of October 12 and will become the faces of Trupanion in 2027.
- Terms and Conditions: Full contest details and eligibility requirements are available at truFame Terms and Conditions.
While truFame may start with a photo, the stories behind the pets are what make the contest special.
Last year’s winners included pets with stories of resilience, companionship, and unconditional love. Atlas, a Siberian Husky from Ontario, was among the 2025 winners after his family shared how Trupanion helped them navigate two emergency surgeries before he turned two.
“Without Trupanion, I truly don’t know how we could have managed–and the truth is, Atlas might not be here today,” Atlas’ owners wrote in their truFame submission. “He is truly the best dog. Trupanion didn’t just cover the bills–they gave us more time, more love, and more memories with our best friend.”
Stories like Atlas’ capture what truFame is ultimately about: celebrating the extraordinary bond between pets and their people.
“Seeing the pets our members love and the stories they share is one of my favorite parts of truFame,” added Tooth. “These cats and dogs are family. They bring us joy, comfort, and companionship, and they remind us every day why we’re here.”
For more information or to submit a pet, visit trufame.trupanion.com.
About Trupanion
Trupanion is the leader in medical insurance for cats and dogs throughout the United States, Canada, and certain countries in Continental Europe, with over 1,000,000 pets currently enrolled. For over two decades, Trupanion has given pet parents peace of mind so they can focus on their pet's recovery, not financial stress. Trupanion is committed to providing pet parents with the highest value in pet medical insurance with unlimited payouts on eligible expenses for the life of their pets. With its patented VetDirect Pay™ technology, Trupanion is the only North American insurer capable of paying veterinary practices directly at the time of checkout—often in seconds. Trupanion is listed on NASDAQ under the symbol "TRUP". The company was founded in 2000 and is headquartered in Seattle, WA. Trupanion policies are issued in the United States, by its wholly-owned insurance entity American Pet Insurance Company or ZPIC Insurance Company and, in Canada, by its wholly-owned insurance entity GPIC Insurance Company or by Accelerant Insurance Company of Canada. For more information, please visit www.trupanion.com.
Corporate.Communications@trupanion.com
FAQ
Who can enter the 2026 truFame contest?
The contest is open to Trupanion members, who can submit a photo of their cat or dog along with a story about their pet through the truFame website.
How and when can Trupanion members submit their pets to truFame?
Members can submit their pet’s photo and story from September 10 through September 20, 2026 by visiting trufame.trupanion.com, where the entry form is hosted.
When does public voting for truFame take place, and who can vote?
After submissions close, pet lovers can visit trufame.trupanion.com to vote for their favorite finalists from September 24 through October 6, 2026, until 5:00 p.m. PDT. Voters can also share their chosen pet with friends and family to encourage additional votes.
What do the truFame contest winners receive?
Ten winning pets will be announced the week of October 12, 2026. These pets will become the faces of Trupanion in 2027, appearing in the company’s marketing and community campaigns throughout the year.
Where can participants find truFame contest rules and eligibility details?
Full contest details and eligibility requirements are available in the truFame Terms and Conditions, which are accessible from the truFame contest site.
What kind of stories is truFame looking to highlight?
The contest focuses on stories that showcase the bond between pets and their people, including themes such as resilience, companionship, and unconditional love. An example from a prior winner, Atlas the Siberian Husky, highlighted how Trupanion coverage helped his family manage two emergency surgeries, giving them more time and memories with their pet.