Townsquare and Lakes Media Network Announce Digital Advertising Partnership Serving Virginia and North Carolina

Digital now contributes more than half of Townsquare’s total revenue and profit.

Rhea-AI Summary

Townsquare Media (NYSE: TSQ) announced a digital advertising partnership with Lakes Media Network serving Southside Virginia and Northern North Carolina.

Lakes Media operates six radio brands across the two-state region. The collaboration will give its sellers access to Townsquare Ignite’s programmatic advertising platform, audience targeting and performance reporting. Lakes Media will offer customized advertising solutions to local, regional and national clients across its footprint.

The partnership uses Townsquare Ignite’s Media Partnerships division, launched in 2024 to provide digital advertising services to other local media companies under their own brands. Townsquare said the arrangement lets Lakes Media offer coordinated radio and digital campaigns without building that infrastructure itself.

Key Figures

Radio brands: 6 radio brands Digital contribution: More than half of total revenue and profit

Radio brands

6 radio brands

Lakes Media Network

Digital contribution

More than half of total revenue and profit

Townsquare

Previous Partnership Reports

2 past events · Latest: Aug 17

Same Type 2 events

1. Aug 17

   Digital partnership

   24h Move

   +1.4%

   Prior agreement supplied Townsquare Ignite's white-label programmatic services to a regional radio and digital media company.

2. Aug 12

   Digital partnership

   24h Move

   +3.1%

   Prior agreement extended the same Townsquare Ignite digital advertising platform to another North Carolina radio operator.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

programmatic platform, white-label service, first party data, saas

4 terms

programmatic platform technical

"access to our proprietary programmatic platform"

A programmatic platform is an automated software system that buys, sells or manages digital inventory or financial orders using data, rules and algorithms instead of manual decision-making. Investors care because it scales activity, reduces human error and delivers real-time pricing and targeting — like replacing a person haggling at a market with a fast, data-driven machine that can react instantly to changing demand and reveal where revenue or risk is concentrated.

white-label service technical

"through a white-label service"

A white-label service is a product or service built by one company and sold to other businesses so they can rebrand and offer it as their own. For investors, it matters because it can create steady, scalable revenue for the maker and allow resellers to expand offerings quickly without developing new technology, but it can also concentrate risk if too much income depends on a few partners—like a bakery baking cake bases that many cafés sell under their own names.

first party data technical

"collecting valuable first party data"

First party data is information a company collects directly from its own customers or users—like purchase history, website behavior, email responses, or product usage—rather than buying it from others. For investors, it matters because this proprietary information can improve marketing efficiency, customer retention, and product decisions, acting like a company's private map to where revenue and growth opportunities are most likely to be found.

saas technical

"our subscription digital marketing services business"

SaaS, or Software as a Service, is a way of delivering computer programs over the internet, allowing users to access and use them through a web browser without needing to install or maintain the software themselves. For investors, it highlights a business model where companies generate recurring revenue by providing ongoing access to their software, often leading to predictable income and growth potential.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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PURCHASE, N.Y., Oct. 01, 2026 (GLOBE NEWSWIRE) -- Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare” or the “Company”), a leader in digital advertising and marketing solutions focused on markets outside of the Top 50 in the United States, today announced a strategic digital advertising partnership with Lakes Media Network, a radio and digital advertising platform with six radio brands serving Southside Virginia and Northern North Carolina.

“Lakes Media Network has built a strong local radio franchise with deep relationships with advertisers across a broad regional footprint spanning two states,” noted Shaun Collignon, CRO of Townsquare Ignite, the Company’s Digital Advertising division. “Through this partnership, their sellers gain access to our proprietary programmatic platform, advanced audience targeting and transparent performance reporting, so they can offer clients one coordinated campaign across radio, digital and every device, and grow their business without having to build that infrastructure themselves.”

In 2024, Townsquare launched its Media Partnerships division within Townsquare Ignite, to bring its industry-leading digital advertising solutions to other local media companies through a white-label service, giving them access to the same capabilities that have powered Townsquare’s success, with digital now contributing more than half of the Company’s total revenue and profit. Through this collaboration, Lakes Media Network will deliver customized, data-driven advertising solutions to local, regional, and national clients across its footprint in Northern North Carolina and Southside Virginia.

“Lakes Media is the leading local media platform in Southside Virginia and Northern North Carolina. We are pleased to partner with Townsquare Ignite to deliver our local and regional clients an unparalleled opportunity to access data and to develop comprehensive strategies for multi-channel customers for lead generation, acquisition and engagement,” said Tom Birch, Owner and President of Lakes Media Network.

About Townsquare Media, Inc.
Townsquare is a community-focused digital and broadcast media and digital marketing solutions company principally focused outside the top 50 markets in the U.S. Townsquare Ignite, our robust digital advertising division, specializes in helping businesses of all sizes connect with their target audience through data-driven, results based strategies, by utilizing a) our proprietary digital programmatic advertising technology stack with an in-house demand and data management platform and b) our owned and operated portfolio of more than 400 local news and entertainment websites and mobile apps along with a network of leading national music and entertainment brands, collecting valuable first party data. Townsquare Interactive, our subscription digital marketing services business, partners with SMBs to help manage their digital presence by providing a SAAS business management platform, website design, creation and hosting, search engine optimization and other digital services. And through our portfolio of local radio stations strategically situated outside the Top 50 markets in the United States, we provide effective advertising solutions for our clients and relevant local content for our audiences. For more information, please visit www.townsquaremedia.com, www.townsquareinteractive.com, and www.townsquareignite.com.

About Lakes Media Network
Lakes Media Network is a dominant radio and digital advertising platform serving Northern North Carolina and Southside Virginia. Lakes Media owns Country US 98.3 (WLUS-FM), Classic Hits Rewind 1019 (WKSK-FM), Urban AC 967 WSHV (WSHV AM-FM), Adult Contemporary 967 HLF (WHLF-FM), Classic Country Legends 105.9 (WMPW AM-FM) and Classic Rock 1045 The Dan (WWDN AM-FM), and its marketing area encompasses Granville, Vance, Franklin, Warren and Person Counties in North Carolina and Mecklenburg, Halifax, Lunenburg, Brunswick and Pittsylvania Counties and the City of Danville in Virginia. For more information, please visit www.LakesMediaNetwork.com.

Townsquare Contact
Claire Yenicay
(203) 900-5555
investors@townsquaremedia.com

Lakes Media Contact
Tom Birch
919-610-7126
tombirch@lakesmediallc.com