Townsquare Forms Strategic Alliance With Renda Media
Townsquare Media (NYSE: TSQ) has formed a strategic digital advertising partnership with Renda Media, expanding its Media Partnerships division to reach 6 new markets including Ft. Myers/Naples, Jacksonville, Pittsburgh, Indiana, Greensburg, and Punxsutawney.
Through this alliance, Townsquare will provide its proprietary digital advertising solutions and data-driven strategies to Renda Media's client base. This marks Townsquare's sixth media partnership, now reaching 19 incremental markets outside its footprint. The partnership leverages Townsquare's digital expertise, which currently accounts for over 50% of the company's total revenue and profit.
Townsquare Media (NYSE: TSQ) ha stretto una partnership strategica nel settore della pubblicità digitale con Renda Media, ampliando la sua divisione Media Partnerships per raggiungere 6 nuovi mercati tra cui Ft. Myers/Naples, Jacksonville, Pittsburgh, Indiana, Greensburg e Punxsutawney.
Grazie a questa alleanza, Townsquare fornirà le sue soluzioni pubblicitarie digitali proprietarie e strategie basate sui dati alla clientela di Renda Media. Questa rappresenta la sesta partnership mediatica di Townsquare, che ora copre 19 mercati aggiuntivi al di fuori della sua area di competenza. La collaborazione sfrutta l’esperienza digitale di Townsquare, che attualmente rappresenta oltre il 50% del fatturato e dei profitti totali dell’azienda.
Townsquare Media (NYSE: TSQ) ha establecido una alianza estratégica de publicidad digital con Renda Media, ampliando su división de Asociaciones Mediáticas para llegar a 6 nuevos mercados, incluidos Ft. Myers/Naples, Jacksonville, Pittsburgh, Indiana, Greensburg y Punxsutawney.
A través de esta alianza, Townsquare proporcionará sus soluciones publicitarias digitales propietarias y estrategias basadas en datos a la base de clientes de Renda Media. Esta es la sexta asociación mediática de Townsquare, alcanzando ahora 19 mercados adicionales fuera de su área habitual. La asociación aprovecha la experiencia digital de Townsquare, que actualmente representa más del 50% de los ingresos y beneficios totales de la empresa.
Townsquare Media (NYSE: TSQ)는 Renda Media와 전략적 디지털 광고 파트너십을 체결하여 Media Partnerships 부문을 확장하고 Ft. Myers/Naples, Jacksonville, Pittsburgh, Indiana, Greensburg, Punxsutawney 등 6개의 신규 시장에 진출했습니다.
이 제휴를 통해 Townsquare는 자사의 독자적인 디지털 광고 솔루션과 데이터 기반 전략을 Renda Media의 고객층에 제공합니다. 이는 Townsquare의 여섯 번째 미디어 파트너십으로, 현재 자사 영역 외에 19개의 추가 시장에 도달하게 되었습니다. 이 파트너십은 현재 회사 총 수익과 이익의 50% 이상을 차지하는 Townsquare의 디지털 전문성을 활용합니다.
Townsquare Media (NYSE : TSQ) a établi un partenariat stratégique en publicité digitale avec Renda Media, étendant ainsi sa division Media Partnerships pour couvrir 6 nouveaux marchés, dont Ft. Myers/Naples, Jacksonville, Pittsburgh, Indiana, Greensburg et Punxsutawney.
Grâce à cette alliance, Townsquare fournira ses solutions publicitaires digitales propriétaires et ses stratégies basées sur les données à la clientèle de Renda Media. Il s'agit du sixième partenariat média de Townsquare, qui atteint désormais 19 marchés supplémentaires en dehors de son périmètre habituel. Ce partenariat tire parti de l'expertise digitale de Townsquare, qui représente actuellement plus de 50 % du chiffre d'affaires et des bénéfices totaux de l'entreprise.
Townsquare Media (NYSE: TSQ) hat eine strategische Partnerschaft im Bereich digitale Werbung mit Renda Media geschlossen und erweitert damit seine Media Partnerships-Abteilung auf 6 neue Märkte, darunter Ft. Myers/Naples, Jacksonville, Pittsburgh, Indiana, Greensburg und Punxsutawney.
Durch diese Allianz wird Townsquare seine proprietären digitalen Werbelösungen und datengetriebenen Strategien der Kundenbasis von Renda Media anbieten. Dies ist die sechste Medienpartnerschaft von Townsquare, die nun 19 zusätzliche Märkte außerhalb des eigenen Geschäftsgebiets erreicht. Die Partnerschaft nutzt Townsquares digitale Expertise, die derzeit über 50 % des Gesamtumsatzes und Gewinns des Unternehmens ausmacht.
- Digital business represents over 50% of Townsquare's total revenue and profit
- Strategic expansion into 6 new non-overlapping markets through partnership
- Addition of sixth media partner, reaching 19 incremental markets total
- None.
Insights
Townsquare expands its digital advertising footprint through strategic partnership with Renda Media, leveraging its proprietary technology in six new markets.
Townsquare Media's new strategic alliance with Renda Media represents a calculated expansion of its digital advertising capabilities into markets where it previously had no presence. This white-label partnership allows Townsquare to extend its digital advertising solutions to Renda Media's client base across six cities including Ft. Myers/Naples, Jacksonville, and several Pennsylvania markets.
The deal builds upon Townsquare's Media Partnerships division launched in 2024, and brings their total media partnerships to six, now reaching 19 incremental markets beyond their existing footprint. This approach reflects Townsquare's strategic pivot toward digital revenue streams, which now comprise over 50% of total revenue and profit.
For Townsquare, this partnership represents an asset-light growth strategy, allowing them to monetize their proprietary in-house programmatic platform and digital expertise without the capital expenditure of entering new markets directly. For Renda Media, it provides access to sophisticated digital advertising capabilities without having to develop the technology stack internally.
This type of arrangement highlights the ongoing digital transformation in local media, where traditional broadcast companies are seeking ways to capture digital advertising revenue through partnerships rather than expensive internal development. The non-overlapping market footprints suggest a complementary relationship rather than a competitive one, potentially creating a mutually beneficial alliance that strengthens both companies' positions in the increasingly digital-centric local advertising marketplace.
PURCHASE, N,Y., Aug. 05, 2025 (GLOBE NEWSWIRE) -- Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare” or the “Company”), a leader in digital advertising and marketing solutions focused on markets outside of the Top 50 in the United States, announced today a strategic digital advertising partnership with Renda Media, a local media company with a strong presence in six U.S. cities (including Ft. Myers/Naples, FL; Jacksonville, FL; Pittsburgh, PA; Indiana, PA; Greensburg, PA; and Punxsutawney, PA) that do not overlap with Townsquare’s market footprint.
“We’re excited to partner with Renda Media to bring our market-leading digital advertising solutions to their expansive client base,” said Todd Lawley, President of Townsquare Ignite, the Company’s Digital Advertising division. “Our success stems from a deep expertise in leveraging our proprietary in-house programmatic platform and data-driven strategies to deliver measurable value. Through this partnership, we look forward to equipping Renda Media with the tools, insights, and proven strategic approach needed to strengthen their digital capabilities and accelerate client growth.”
Townsquare announced the launch of their Media Partnerships division in 2024. As part of the Company’s Digital Advertising segment (also called Townsquare Ignite), the Media Partnerships division provides a white-label service that equips other local media companies with the digital advertising solutions that have fueled Townsquare’s own growth and success, with digital now comprising over
“Years ago, I heard of a radio company that was getting more involved with the digital business. Through the years, I have watched and admired Townsquare as they grew their digital business into a media leader,” said Tony Renda, Sr., CEO of Renda Media. “Renda Media is proud to announce our partnership with Townsquare. They bring years of digital experience, knowhow, and professionalism to this partnership.”
About Townsquare Media, Inc.
Townsquare is a community-focused digital and broadcast media and digital marketing solutions company principally focused outside the top 50 markets in the U.S. Townsquare Ignite, our robust digital advertising division, specializes in helping businesses of all sizes connect with their target audience through data-driven, results based strategies, by utilizing a) our proprietary digital programmatic advertising technology stack with an in-house demand and data management platform and b) our owned and operated portfolio of more than 400 local news and entertainment websites and mobile apps along with a network of leading national music and entertainment brands, collecting valuable first party data. Townsquare Interactive, our subscription digital marketing services business, partners with SMBs to help manage their digital presence by providing a SAAS business management platform, website design, creation and hosting, search engine optimization and other digital services. And through our portfolio of local radio stations strategically situated outside the Top 50 markets in the United States, we provide effective advertising solutions for our clients and relevant local content for our audiences. For more information, please visit www.townsquaremedia.com, www.townsquareinteractive.com, and www.townsquareignite.com.
About Renda Media
Renda Media is a privately held radio broadcasting company with its corporate office located in Pittsburgh, PA. The company manages affiliates, operating 18 radio stations in 6 markets: Ft. Myers/Naples, FL, Jacksonville, FL, Pittsburgh, PA, Indiana, PA, Greensburg, PA and Punxsutawney, PA. Everyday Renda Media delivers Entertainment, Information and News to thousands of listeners. For more information, visit www.rendabroadcasting.com.
Townsquare Contact
Claire Yenicay
(203) 900-5555
investors@townsquaremedia.com
Renda Media Contact
Tony Renda Sr.
412-875-2146
Arenda@rendamedia.com
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