Geotab and Thermo King Collaborate to Preserve Perishables

Rhea-AI Summary

Geotab and Thermo King (NYSE: TT) announced a strategic collaboration to integrate Thermo King's TracKing Pro telematics data into Geotab's platform, enhancing cold chain operations management in North America.

The integration provides fleet managers with near real-time visibility and control over temperature-dependent goods transportation through the MyGeotab platform. Key benefits include:

• Near real-time monitoring of cargo temperature and refrigeration unit performance
• Automated temperature alerts for critical events
• Two-way communication for remote setpoint adjustments
• Comprehensive fleet visibility
• Enhanced data accuracy through direct OEM integration

This collaboration aims to strengthen compliance, improve communication, and maintain the integrity of perishable goods such as food and pharmaceuticals during transit.

Positive

• Strategic expansion of digital services and market reach
• Enhanced product offering through technology integration
• Potential reduction in operational costs through improved efficiency
• Strengthened competitive position in cold chain logistics

Negative

• None.

Insights

Technology Industry Analyst

This collaboration between Geotab and Thermo King (a strategic brand of Trane Technologies) represents a significant enhancement to TT's cold-chain technology offering. By integrating Thermo King's TracKing Pro telematics with Geotab's platform, TT is strategically extending its digital ecosystem across North America's transportation logistics market.

The partnership delivers substantial operational improvements through five key innovations: near real-time monitoring, automated temperature alerts, two-way communication capabilities, enhanced fleet visibility, and integration of OEM-sourced data. These features directly address critical pain points in temperature-controlled transportation, particularly for high-value perishables like pharmaceuticals and food products.

From a competitive positioning standpoint, this integration creates a compelling differentiation in the increasingly important cold-chain market. The "single pane of glass" approach mentioned by Dominic Hand (VP of Digital at Thermo King) streamlines fleet management workflows and potentially increases customer retention by embedding TT's technology deeper into clients' operational infrastructure.

While financial terms weren't disclosed, this type of strategic technology integration typically produces revenue benefits through increased service attachment rates, enhanced product differentiation, and expanded market reach. The partnership leverages complementary strengths - Thermo King's expertise in refrigeration systems paired with Geotab's established telematics platform - creating a solution that should reduce implementation barriers for fleet operators.

Supply Chain Specialist

This Geotab-Thermo King collaboration addresses a critical vulnerability in perishable goods transportation by providing near real-time visibility into cold chain operations. The integration significantly enhances Trane Technologies' value proposition in the temperature-controlled logistics sector.

The solution targets multiple high-consequence failure points in cold chain management: temperature excursions that compromise product integrity, delayed response to equipment malfunctions, and disconnected monitoring systems. The two-way communication feature, allowing remote adjustment of setpoints and fault code clearing, represents a particularly valuable advancement that can prevent costly product losses through proactive intervention.

For pharmaceutical and food safety compliance, this integration offers compelling documentation capabilities. Regulators increasingly demand unbroken temperature records throughout distribution - this solution provides exactly that audit trail. The direct integration with OEM systems increases data reliability, a important factor when temperature records may determine whether millions in product value must be discarded.

From a business impact perspective, this partnership positions Trane Technologies to capture additional value beyond the initial equipment sale through ongoing software services. It transforms Thermo King from a hardware provider into a more comprehensive solutions provider with recurring revenue potential. The cold chain management market continues expanding as regulations tighten and consumers demand more fresh/perishable products - this integration ensures TT remains competitively positioned in this growth segment.

This strategic collaboration between Geotab and Thermo King (a brand of Trane Technologies) represents a significant enhancement to TT's cold-chain technology portfolio. By integrating Thermo King's TracKing Pro telematics with Geotab's platform, the partnership creates a unified monitoring system that addresses critical vulnerabilities in temperature-controlled transportation.

The integration delivers five key operational capabilities that strengthen TT's market position:

• Near real-time monitoring of cargo temperature and equipment performance
• Automated temperature alerts for critical excursions
• Two-way communication enabling remote adjustments and fault resolution
• Comprehensive fleet visibility through a single interface
• Enhanced data reliability through direct OEM integration

From a competitive standpoint, this partnership transforms Thermo King from a hardware provider into a more comprehensive solutions provider. The "single pane of glass" approach creates meaningful switching costs for customers, potentially improving retention rates and embedding TT's technology deeper into clients' operational infrastructure.

For industries transporting high-value perishables like pharmaceuticals and food products, the solution directly addresses regulatory compliance requirements by providing complete temperature documentation throughout transit. The ability to proactively address equipment issues before they compromise cargo integrity represents significant value for fleet operators facing increasingly stringent quality standards.

While financial terms weren't disclosed, this type of integration positions TT to capture additional value beyond equipment sales through recurring software services - an important strategic evolution in the equipment manufacturing sector.

Bringing world-class cold-chain technology to fleets

NASHVILLE, Tenn., March 13, 2025 /PRNewswire/ - Geotab Inc. and its affiliates ("Geotab"), a global leader in connected vehicle and asset solutions, today announced a collaboration with Thermo King, a leader in sustainable transport temperature control solutions and a strategic brand of global climate innovator Trane Technologies (NYSE: TT). This work will integrate Thermo King's TracKingⓇ Pro telematics data into Geotab's platform, providing fleet managers in North America with unprecedented near real-time visibility and control over their cold chain operations. This integration strengthens compliance, improves communication, and helps with the integrity of temperature-dependent goods, such as food and pharmaceuticals, during transit.

"Working with Getoab to expand the reach of our industry leading TracKing Pro telematics offerings helps provide our customers with even greater value through enhanced access to critical refrigeration data and insights," said Dominic Hand, VP of Digital, Thermo King. "The integration with Geotab's platform equips fleet managers with a single pane of glass, helping deliver a seamless experience for monitoring all aspects of their operations."

"We are thrilled to work alongside Thermo King to bring this powerful solution to our customers," said Sabina Martin, Geotab's VP,  Product Management." By combining Thermo King's TracKing telematics and deep expertise in transport refrigeration with Geotab's robust telematics platform, we are empowering fleets to optimize their cold chain operations, reduce risks, and improve overall efficiency."

Key Benefits of the collaboration include:

• Near Real-time Monitoring: Near-live data feeds provide up-to-the-minute insights into cargo temperature and refrigeration unit performance
• Temperature Alerts: Automated alerts notify fleet managers of critical events, such as temperature excursions or equipment malfunctions.
• Two-way Communication: Remotely adjust setpoints (where supported) and clear fault codes, enabling proactive issue resolution.
• Increased Fleet Visibility: A comprehensive view of cold chain operations enhances control and decision-making.
• OEM-Sourced Data: Direct integration with Thermo King systems increases data accuracy and reliability.

"Geotab's collaboration with Thermo King makes cold chain telematics more seamless than ever," said James McDermott, Senior Solutions Partnerships Manager at Geotab. "It is about ensuring perishable goods from food and beverage to pharmaceuticals remain fresh and safe for all of us who rely on these products. Giving fleets easy access to their temperature-controlled units helps with compliance and limits the cost of food and product spoilage."

The integration will be accessible through Geotab's MyGeotab platform, providing a user-friendly interface for managing cold chain operations. For more information, please visit: https://www.geotab.com/fleet-management-solutions/cold-chain-management/

About Geotab

Geotab is a global leader in connected vehicle and asset solutions, empowering fleet efficiency and management. We leverage advanced data analytics and AI to transform fleet performance, safety, and sustainability, reducing cost and driving efficiency. Backed by top data scientists and engineers, we serve over 55,000 global customers, processing 80 billion data points daily from more than 4.7 million vehicle subscriptions. Geotab is trusted by Fortune 500 organizations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal Government. Committed to data security and privacy, we hold FIPS 140-3 and FedRAMP authorizations. Our open platform, ecosystem of outstanding partners, and Marketplace deliver hundreds of fleet-ready third-party solutions. This year, we're celebrating 25 years of innovation. Learn more at www.geotab.com and follow us on LinkedIn or visit Geotab News and Views.

About Thermo King

Thermo King – by Trane Technologies (NYSE: TT), a global climate innovator – is a worldwide leader in sustainable transport climate control solutions. Thermo King has been providing transport temperature control solutions for a variety of applications, including trailers, truck bodies, buses, air, shipboard containers and railway cars since 1938. For more information, visit thermoking.com or tranetechnologies.com.

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SOURCE Geotab Inc.

FAQ

What are the main benefits of Thermo King's integration with Geotab for TT shareholders?

The integration expands Thermo King's market reach, enhances their digital offerings, and strengthens their position in cold chain logistics through improved data accessibility and operational efficiency.

How does the Geotab-Thermo King partnership improve cold chain monitoring?

It provides near real-time temperature monitoring, automated alerts, remote control capabilities, and comprehensive fleet visibility through a single platform.

What specific features does the TracKing Pro integration offer to fleet managers?

Features include real-time cargo temperature monitoring, automated alerts for temperature excursions, remote setpoint adjustments, and OEM-sourced data integration.

Which industries will benefit from the Thermo King-Geotab collaboration?

The food and beverage and pharmaceutical industries will benefit through improved temperature-controlled transportation and reduced product spoilage.