ServiceTitan Unveils Major Product Expansions Across AI, Financial Tools, Construction, and CRM at Pantheon 2025

Rhea-AI Summary

ServiceTitan (Nasdaq: TTAN) unveiled major platform expansions at Pantheon 2025, introducing significant technological advancements across multiple service areas. The company announced Atlas, an AI-powered tool that creates an intelligent layer across their platform, automating various contractor operations from dispatching to marketing spend optimization.

Key announcements include the acquisition of Conduit Tech, an HVAC design platform utilizing LiDAR technology, the launch of the ServiceTitan Maximize Program bundling all "Pro" products, and extensive upgrades to their commercial and construction management capabilities. The company also introduced new financial tools including Tap to Pay, Pay by Bank, and embedded financing solutions.

Positive

• Strategic acquisition of Conduit Tech enhancing HVAC design capabilities
• Launch of Atlas AI platform automating key contractor operations
• Introduction of comprehensive Maximize Program bundling all Pro products
• Expansion of financial tools including new payment and financing solutions
• Development of new commercial and construction-specific features

Negative

• None.

Insights

Enterprise Software Analyst

ServiceTitan unveils comprehensive AI-powered platform upgrades poised to drive contractor efficiency, revenue growth, and competitive advantage.

ServiceTitan's extensive product announcements at Pantheon 2025 represent a significant leap forward in the company's technology stack, particularly through its AI-driven innovations. The introduction of Atlas, an agentic AI layer that works across their platform, marks a substantial competitive differentiator in the trades software market. By integrating with Google's Gemini LLMs and adding predictive capabilities through Adaptive Capacity, ServiceTitan is moving beyond simple workflow automation to truly intelligent systems that can forecast demand and autonomously adjust operations.

The pending acquisition of Conduit Tech demonstrates strategic expansion into technical design tools that address specific HVAC contractor pain points. This move strengthens ServiceTitan's value proposition by incorporating LiDAR technology and permit-ready calculations that solve real technical challenges while improving customer experience.

The financial modernization features, including Tap to Pay, Pay by Bank, embedded financing, and accounts payable automation, create an integrated financial stack that reduces friction in payment processing while potentially opening new revenue streams for ServiceTitan. These features position the company to capture more of the financial transaction value chain within their ecosystem.

ServiceTitan's vertical-specific enhancements for commercial contractors and construction demonstrate a sophisticated understanding of segment-specific workflows. The new construction management capabilities addressing crew management, change orders, RFIs, and project financials fill critical gaps in the platform for this high-value segment.

Most impressive is the comprehensive AI strategy evident throughout these announcements. From AI CSRs to intelligent diagnostic tools integrated with Bluon, to automation across marketing and scheduling, ServiceTitan is systematically deploying AI to address contractor pain points. The Automations Command Center provides transparency that should accelerate adoption of these automated workflows.

These announcements collectively represent a substantial platform expansion that should strengthen ServiceTitan's competitive moat while creating opportunities for increased average revenue per user through their new bundled Maximize Program and enterprise-focused Titan Package offerings.

AI Technology Strategist

ServiceTitan's Atlas AI represents an advanced agentic system that automates complex workflows with potential for significant operational leverage.

ServiceTitan's introduction of Atlas represents a significant advancement in applied AI for vertical SaaS. This isn't merely adding chat interfaces or simple predictive features—they've created a true agentic layer that can autonomously take actions across their platform. The integration with Google's Gemini shows they're leveraging cutting-edge foundation models rather than developing proprietary but limited AI systems.

What's technically impressive is how Atlas combines multiple AI capabilities into a coherent system: it can analyze historical data to predict demand (predictive analytics), dispatch technicians (optimization algorithms), guide technical work (expert systems), and control marketing spend (reinforcement learning). This multi-modal approach to AI deployment is technically sophisticated.

The Adaptive Capacity feature demonstrates intelligent resource allocation that addresses the specific economic challenges of service businesses—balancing technician capacity against variable demand. By automatically throttling marketing when capacity constraints appear, the system is effectively maximizing revenue while minimizing customer disappointment.

The expansion of AI capabilities to customer service representatives through AI CSRs and Contact Center Pro creates a hybrid human-AI workflow that augments rather than replaces human agents. This approach typically yields higher adoption rates and better outcomes than full automation attempts.

Their AI implementation in field service through Field Pro and the Bluon integration demonstrates sophisticated domain adaptation—applying general AI capabilities to the specific knowledge domains of HVAC and other trades. The combination of pre-job briefings, real-time diagnostics, and equipment-specific troubleshooting suggests they've successfully mapped the AI to the specific knowledge graph of trades professionals.

The Automations Command Center addresses a critical but often overlooked aspect of AI deployment: transparency and control. By providing visibility into automated processes, ServiceTitan is enabling customers to build trust in the AI systems, a crucial factor for adoption in tradition-oriented industries.

LOS ANGELES, Sept. 24, 2025 (GLOBE NEWSWIRE) -- ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, unveiled a series of new product announcements last week at Pantheon 2025 designed to help contractors deliver better outcomes for their businesses and their customers. The new capabilities span automation, AI, financial tools, innovations in commercial service, improvements in construction management, and the launch of a brand new CRM experience, reflecting ServiceTitan’s continued investment in supporting long-term customer success across the trades.

“The real story of Pantheon 2025 was the extraordinary success of our customers,” said Ara Mahdessian, co-founder and CEO of ServiceTitan. “From the first fully automated job, to AI-powered tools that drive revenue and profitability, and purpose-built solutions engineered specifically for roofing, commercial, construction, and enterprise businesses. It’s impressive to see the most innovative contractors in the trades keeping up with transformative technological advancements, and turning it into their greatest advantage.”

Headlining this year’s announcements was the introduction of Atlas, an advanced AI-powered tool that forms an agentic layer across the ServiceTitan platform, anticipating the needs of contractors, adapting their workflows and taking action in real time by running reports, dispatching techs, guiding technicians, and even throttling marketing spend when demand shifts. Atlas leverages the full power of ServiceTitan and modern large language models like Google's Gemini to continuously grow smarter and more capable. Now paired with Adaptive Capacity, contractors can forecast job volume, account for technician availability, and automatically adjust their booking and marketing strategies — maximizing revenue and minimizing manual intervention.

The company also announced that it has entered into a definitive agreement to acquire Conduit Tech, an HVAC design and sales platform that leverages next-generation software, LiDAR technology, and permit-ready load calculations. This acquisition will enable ServiceTitan to empower contractors with fast and accurate measurement tools and custom visualizations that deliver both technical accuracy and an exceptional customer experience homeowners can trust.

Additional announcements made at Pantheon include:

• ServiceTitan Maximize Program: Bundling all "Pro" products like, Marketing Pro, Scheduling Pro, Sales Pro, Dispatch Pro, and Contact Center Pro – to achieve full AI automation with one simple package also including enhanced AI implementation support.
• Contact Center Pro: AI first omnichannel contact center solution now includes CSR and manager agentic AI assist, centralized call management, and automated follow-ups—integrated with AdCap and marketing attribution.
• AI CSRs: Our native AI CSRs previously only available on Contact Center Pro can now be used on demand by all customers, providing them with AI-powered booking and general customer support regardless of their telephony systems.
• Field Pro + Bluon Integration: From pre-job briefs and real-time diagnostics, to daily activity summaries and follow-up handoffs into Marketing Pro, ServiceTitan now equips technicians and managers with AI-driven coaching, actionable insights, and AI-guided diagnosis & troubleshooting for both commercial and residential equipment.
• Route Optimization Automation: Automatically create the most efficient schedules with a single click, as the system intelligently plans around your fixed appointments, arrival windows, and technician skills.
• Route Management: Dispatchers can plan compact, efficient routes with map-based tools, and track one-time jobs and recurring visits all in one place—cutting drive time while keeping schedules predictable and organized.
• App Marketplace: A one-stop shop for adding third-party integrations and apps that adapt and extend ServiceTitan’s platform, adding new capabilities to help customers meet their business needs.
• Automations Command Center: Providing businesses with unprecedented visibility into their automations, allowing them to understand, modify, and discover new ways to leverage AI and rules-based automation across the entire ServiceTitan ecosystem.
• Benchmark+: Enterprise intelligence tool that delivers real-time, board-ready insights tailored to your business—so leaders can stop reacting and start making faster, smarter, and more profitable decisions. Included as part of the new Titan Package.
• New Exteriors Tools: Purpose-built tools for roofing, siding, and exterior contractors streamlining field-to-office coordination, integrating supplier catalogs, and supporting scalable growth.
• Field Mobile App: Empowering technicians and streamlining their workflows through Optical Character Recognition (OCR) equipment plate scanning, native phone form factor, Spanish language support, AI-powered invoice summary and enhanced media management.
• Financial Modernization: ServiceTitan’s all-in-one financial stack now offers Tap to Pay, Pay by Bank, tip collection, embedded financing, and accounts payable automation — giving businesses complete control over cash flow, customer experience, and back-office efficiency.

For commercial contractors, ServiceTitan introduced a range of powerful upgrades tailored to their unique needs:

• Commercial CRM: Expanded capabilities that help contractors segment, personalize, and automate communication with prospects and customers — from booking to re-engagement.
• Equipment Tasking: Guides technicians step-by-step through tasks on specific commercial assets, ensuring consistent service delivery, adherence to protocols, and the use of correct materials.
• Service Agreement Automation: Enables technicians and office staff to instantly generate professional service in a few clicks. Agreement proposals are pre-populated by AI and existing data, and lets the office quickly send them to customers for e-signature.
• Field Mobile App Enhancements: An AI-powered field assistant that acts like an experienced mentor, providing instant access to troubleshooting guides and relevant schematics to help technicians diagnose issues and find the right solutions faster.
• Customer Portal 2.0: Gives customers 24/7 self-service access to complete service history, equipment data, and the ability to approve quotes or schedule appointments. This enhances transparency, builds trust, and reduces the administrative burden on office staff.
• Accounts Payable: Automate workflows and enhance job costing accuracy with automated bill scanning, 3-way matching, and bill approvals to save time and lower operational costs.
• Key Integrations: Integrations with Miter, Lumber, Togal, and ResQ streamline Payroll, HR, Job Costing, Pricebook materials, and a wide variety of other essential workflows.
  

For construction contractors, ServiceTitan unveiled purpose-built enhancements designed to meet the demands of complex projects:

• Crew Management: From Crew Scheduling to Crew Timekeeping, you get all the capabilities you need to run every crew effectively.
• Daily Logs: Allow foremen to quickly generate standardized daily logs on-site, with AI-recommended actions (coming soon) based on field outcomes. It seamlessly transitions critical jobsite information to the office for real-time visibility and easy sharing with GCs.
• RFIs: Streamline the RFI process by allowing field teams to quickly document and submit requests directly to the GC, accelerating response times and minimizing project delays. It provides integrated communication and tracking with a complete audit trail, and can easily be converted to a Change Order.
• Change Orders: Simplify the process of managing project modifications, from creation to approval and billing, ensuring every adjustment is documented and profits are protected. Integrated in ServiceTitan with RFIs, estimates, and financials, it reduces administrative overhead and provides real-time visibility into the financial impact of changes.
• Document Management and Markups: Centralize all drawings, plans, and documents in a secure space, providing field teams with instant access to critical information. With folders, sharing, markup, and annotation capabilities, project teams can work more efficiently and collaboratively.
• Project P&L: Provides a single source of truth to understand true costs, revenues, and profitability at any given moment for any project.
• AI-Powered Project Financials: Provides intelligent alerts of potential overruns before they become critical issues. This gives project managers the visibility they need to stay on budget, rather than reacting to problems after they’ve already impacted profitability.
  

The company also made upgrades to its current suite of Pro products, including:

• Fleet Pro + Ford Pro Integration: Hardware-free GPS tracking and safety alerts built into ServiceTitan.
• Marketing Pro: Expanding coverage of demand generation channels and enabling Atlas to manage the full lifecycle of advertising campaigns, intelligently reallocating spend to maximize return.
• Scheduling Pro: Turning every booking into a revenue-maximizing moment with payment capture, Adaptive Capacity integration, membership sign-ups, and agentic booking integrated with Marketing campaigns.
  

To dive deeper into all of the announcements from Pantheon 2025, click here.

About ServiceTitan
ServiceTitan is the software platform that powers trades businesses. The company’s cloud-based, end-to-end solution gives contractors the tools they need to run and grow their business, manage their back office, and provide a stellar customer experience. By bringing an integrated SaaS platform to an industry historically underserved by technology, ServiceTitan is equipping tradespeople with the technology they need to keep the world running.

Press Contact
Max Wertheimer
ServiceTitan, Inc.
press@servicetitan.com

© 2025 ServiceTitan. All rights reserved. ServiceTitan, the ServiceTitan logo, and all ServiceTitan product and service names mentioned herein are registered trademarks or unregistered trademarks of ServiceTitan, Inc. in the United States and other countries. Other brand names and marks mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s). This press release contains forward-looking statements based on information available as of the date of this release. All statements other than statements of historical facts may be forward-looking statements. Outcomes may materially differ from those discussed within this release. ServiceTitan undertakes no obligation to update any forward-looking statements, except as required by law.

FAQ

What is ServiceTitan's Atlas AI tool announced at Pantheon 2025?

Atlas is an advanced AI-powered tool that forms an intelligent layer across ServiceTitan's platform, automating contractor operations including report running, tech dispatching, workflow guidance, and marketing spend optimization. It leverages Google's Gemini LLM technology.

What company did ServiceTitan (TTAN) acquire at Pantheon 2025?

ServiceTitan announced the acquisition of Conduit Tech, an HVAC design and sales platform that uses LiDAR technology and permit-ready load calculations for accurate measurements and custom visualizations.

What new financial features did ServiceTitan announce at Pantheon 2025?

ServiceTitan introduced new financial tools including Tap to Pay, Pay by Bank, tip collection, embedded financing, and accounts payable automation to improve cash flow management and back-office efficiency.

What is the ServiceTitan Maximize Program announced in 2025?

The Maximize Program bundles all ServiceTitan's 'Pro' products (Marketing Pro, Scheduling Pro, Sales Pro, Dispatch Pro, and Contact Center Pro) into one package with enhanced AI implementation support for full automation.

What new commercial features did ServiceTitan announce for contractors?

ServiceTitan introduced Commercial CRM, Equipment Tasking, Service Agreement Automation, AI-powered field assistance, Customer Portal 2.0, and enhanced Accounts Payable features specifically designed for commercial contractors.