Toro® Transpira™ Wins 2023 New Product of the Year

Rhea-AI Summary

Toro, a global provider of outdoor environment solutions, has won the 2023 New Product of the Year Award in the Agriculture Irrigation Category by the Irrigation Association for its Transpira™ product. This innovative technology, developed in collaboration with Treetoscope Ltd., measures plant water consumption and helps optimize water usage for sustainable agriculture. The company's commitment to advancing innovation and sustainability is evident in this recognition, following the 2021 New Product of the Year award for its Tempus® Ag product. Toro continues to lead in agricultural technology and innovation, providing solutions for reliable crop monitoring, decision support, and automation.

EL CAJON, Calif.--(BUSINESS WIRE)-- Toro, a leading global provider of solutions for the outdoor environment, is proud to announce that Transpira™ has been awarded the 2023 New Product of the Year Award in the Agriculture Irrigation Category by the Irrigation Association. This recognition is a testament to Toro’s commitment to advancing innovation and sustainability within the agricultural industry.

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Toro wins the 2023 New Product of the Year Award in the Agriculture Irrigation Category by the Irrigation Association. (Photo: Business Wire)

Toro Transpira, a cutting-edge product designed to measure plant water consumption via direct plant sensing, caught the attention of experts and customers alike. Through a collaboration with technology partner Treetoscope Ltd., this groundbreaking technology enables farmers to optimize water usage while maximizing crop yield. As water scarcity becomes an increasingly critical global issue, Transpira stands out as a valuable asset for sustainable agriculture.

“Toro Ag is dedicated to pushing the boundaries of what’s possible in the agricultural sector,” said Neville Mody, general manager for Toro Ag. “Toro Transpira represents a leap forward in water conservation and precision irrigation, aligning seamlessly with our commitment to sustainable solutions for our customers.”

This recognition follows the 2021 New Product of the Year award won by Toro’s Tempus® Ag in the same category, solidifying the company’s position as a leader in agricultural technology and innovation. Both products add to Toro’s growing range of crop monitoring, decision support, and automation solutions, meeting an increasing need for reliable and actionable information on crop water usage and plant health.

Toro looks forward to continuing its mission of advancing agricultural technology, driving sustainability, and empowering farmers with solutions that positively impact their operations and the environment.

For more information about Toro Transpira, please visit https://automation.toro.com.

About Toro

With roots dating back to 1914, Toro is a leading worldwide provider of innovative solutions for the outdoor environment, including turf and landscape maintenance, snow management, rental and construction equipment, and irrigation solutions. Through a strong network of distributors, dealers, retailers, and rental stores in more than 125 countries, Toro helps customers care for golf courses, sports fields, public green spaces, commercial and residential properties, construction sites, and agricultural operations. More at: www.toro.com.

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Tony Tavares, Ag Business

240-517-6498

tony.tavares@toro.com

Source: Toro

What award did Toro win for its Transpira product?

Toro won the 2023 New Product of the Year Award in the Agriculture Irrigation Category by the Irrigation Association for its Transpira product.

Who did Toro collaborate with for the development of Transpira?

Toro collaborated with Treetoscope Ltd. for the development of Transpira.

What was the previous award won by Toro in the same category?

Toro won the 2021 New Product of the Year award for its Tempus® Ag product in the same category.

What does Transpira do?

Transpira is a cutting-edge product designed to measure plant water consumption via direct plant sensing, enabling farmers to optimize water usage while maximizing crop yield.

What is Toro's mission in advancing agricultural technology?

Toro's mission is to advance agricultural technology, drive sustainability, and empower farmers with solutions that positively impact their operations and the environment.