The Trade Desk Appoints Sarah Gavin as Chief Marketing Officer, Executive Vice President

Key Terms

open internet technical

The open internet is the idea that all lawful online content, services and sites should be reachable without favoring, blocking or slowing particular sources — like a public highway where every car travels under the same rules. Investors care because rules or breakdowns that let some traffic be prioritized can reshape which companies win or lose, change costs for content delivery and advertising, and alter returns on networks and digital services.

demand generation technical

Demand generation is the set of marketing and outreach activities a company uses to create awareness and interest in its products or services, turning strangers into prospects and eventually customers. It matters to investors because effective demand generation makes sales more predictable, lowers the cost of acquiring customers and supports sustainable revenue growth—like planting and tending seeds so a business can harvest steady sales rather than chasing sporadic wins.

generative ai technical

Generative AI is a type of computer technology that can create new content, like text, images, or music, on its own. It’s important because it can produce realistic and useful material quickly, which could change how we create art, write stories, or even develop new products. Think of it as a smart robot that can invent and produce things almost like a human.

ai-powered technical

"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Interim CMO Anna Sayre to resume previous role as SVP, Global Brand Marketing

VENTURA, Calif.--(BUSINESS WIRE)-- The Trade Desk, a leading global advertising technology company, today announced the appointment of Sarah Gavin as Chief Marketing Officer and Executive Vice President. Gavin will lead The Trade Desk's marketing organization, overseeing global brand, communications, customer marketing, and demand generation efforts. She will play a key role in elevating the company's market presence, deepening engagement with customers and partners, and advancing its vision for the open internet. Gavin joins the company on June 15, based in their Bellevue office, and will report directly to CEO and Founder Jeff Green.

Most recently, Gavin served as Chief Communications Officer and Interim Chief Marketing Officer at Zendesk, where she helped lead the company's transformation into an AI-powered customer service leader. Previously, she led global narrative strategy for Google Cloud, helping position the business at the forefront of the generative AI era. Before that, she spent more than a decade at Expedia Group, serving as Chief Communications Officer and Senior Vice President of Global Communications and Corporate Brand, where she guided the company through significant growth and transformation. Gavin brings extensive experience across brand, product marketing, demand generation, customer marketing, and integrated communications, with a proven track record of helping technology companies navigate periods of rapid change.

“The future of advertising will be shaped by marketers who embrace innovation, transparency, and the full potential of the open internet,” said Jeff Green, CEO and Founder of The Trade Desk. “The Trade Desk is uniquely positioned to help lead that future, and Sarah is the right leader to help us tell that story. She combines world-class marketing and communications expertise with a deep understanding of technology and business strategy. I'm excited to welcome Sarah to The Trade Desk as we continue to expand our leadership position and drive real growth for our clients.”

“The Trade Desk has earned the trust of the world's leading marketers by helping them navigate an increasingly complex advertising landscape,” said Gavin. “What stands out to me is not only the strength of the platform and vision, but the company's relentless focus on customer success. As both technology and consumer behavior continue to evolve, there is an incredible opportunity to help marketers better understand the value of the open internet and the role The Trade Desk plays in driving growth. I'm thrilled to join Jeff and the team and help amplify that story around the world.”

Gavin's appointment follows the recent hiring of Chief Financial Officer Nate Olmstead, underscoring The Trade Desk's continued investment in leadership as the company advances its long-term growth strategy. Anna Sayre, who served as Interim Chief Marketing Officer during the transition, will return to her role as Senior Vice President of Global Brand Marketing.

About The Trade Desk

The Trade Desk^™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn, and YouTube.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260611560234/en/

PR
Pat Wentling
Communications
PR@thetradedesk.com

IR
Jake Graves
Investor Relations
IR@thetradedesk.com

Source: The Trade Desk