Twin Hospitality Group Inc. Appoints Melissa Fry as Chief Marketing Officer
Twin Hospitality Group (NASDAQ: TWNP) appointed Melissa Fry as Chief Marketing Officer effective October 8, 2025. Fry brings over 25 years of restaurant and hospitality marketing experience, most recently as Senior Director of Marketing at Hooters of America.
Since joining in May, CEO Kim Boerema has strengthened the executive team with several hires and promotions. With nearly 100 Twin Peaks units in the development pipeline, Fry will lead brand awareness, digital and local marketing, and experiential initiatives across Twin Peaks and Smokey Bones.
Twin Hospitality Group (NASDAQ: TWNP) ha nominato Melissa Fry come Chief Marketing Officer con effetto dall'8 ottobre 2025. Fry porta oltre 25 anni di esperienza nel marketing per ristoranti e l'ospitalità, recentemente come Senior Director of Marketing presso Hooters of America.
Da quando si è unita a maggio, l'amministratore delegato Kim Boerema ha rafforzato il team esecutivo con diverse assunzioni e promozioni. Con quasi 100 unità Twin Peaks in cantiere, Fry guiderà la consapevolezza del marchio, il marketing digitale e locale, e le iniziative esperienziali in Twin Peaks e Smokey Bones.
Twin Hospitality Group (NASDAQ: TWNP) nombró a Melissa Fry como Directora de Marketing, efectiva a partir del 8 de octubre de 2025. Fry aporta más de 25 años de experiencia en marketing de restaurantes y hostelería, más recientemente como Directora Senior de Marketing en Hooters of America.
Desde su llegada en mayo, la CEO Kim Boerema ha fortalecido el equipo ejecutivo con varias contrataciones y promociones. Con casi 100 unidades de Twin Peaks en desarrollo, Fry liderará el reconocimiento de la marca, el marketing digital y local, y las iniciativas experienciales en Twin Peaks y Smokey Bones.
Twin Hospitality Group (NASDAQ: TWNP)는 Melissa Fry를 최고 마케팅 책임자(CMO)로 임명했으며, 2025년 10월 8일부로 효력이 발생합니다. Fry는 레스토랑 및 환대 산업 마케팅 분야에서 25년 이상의 경력을 보유하고 있으며, 최근에는 Hooters of America에서 마케팅 수석 이사로 재직했습니다.
5월 합류 이후, CEO Kim Boerema는 여러 채용 및 승진으로 경영진을 강화했습니다. 개발 파이프라인에 거의 100개의 Twin Peaks 매장이 남아 있는 상황에서 Fry는 Twin Peaks와 Smokey Bones 전반의 브랜드 인지도, 디지털 및 로컬 마케팅, 체험형 이니셔티브를 주도합니다.
Twin Hospitality Group (NASDAQ: TWNP) a nominé Melissa Fry au poste de chef du marketing, avec effet au 8 octobre 2025. Fry apporte plus de 25 ans d'expérience en marketing pour la restauration et l'hôtellerie, plus récemment en tant que Directrice principale du marketing chez Hooters of America.
Depuis son arrivée en mai, la PDG Kim Boerema a renforcé l'équipe exécutive avec plusieurs recrutements et promotions. Avec quasí 100 unités Twin Peaks en développement, Fry dirigera la notoriété de la marque, le marketing numérique et local, et les initiatives expérientielles à travers Twin Peaks et Smokey Bones.
Twin Hospitality Group (NASDAQ: TWNP) hat Melissa Fry zur Chief Marketing Officer ernannt, wirksam ab dem 8. Oktober 2025. Fry bringt über 25 Jahre Erfahrung im Marketing für Restaurants und Gastgewerbe mit, zuletzt als Senior Director of Marketing bei Hooters of America.
Seit ihrem Eintritt im Mai hat CEO Kim Boerema das Führungsteam mit mehreren Einstellungen und Beförderungen gestärkt. Mit nahezu 100 Twin Peaks-Einheiten in der Entwicklung wird Fry das Markenbewusstsein, digitales und lokales Marketing sowie Erlebnisinitiativen über Twin Peaks und Smokey Bones leiten.
Twin Hospitality Group (NASDAQ: TWNP) عينت ميليسا فرا كمدير تسويق تنفيذي اعتباراً من 8 أكتوبر 2025. جلبت فرا أكثر من 25 عاماً من الخبرة في تسويق المطاعم والضيافة، بما في ذلك مؤخرًا كمدير أول للتسويق لدى Hooters of America.
منذ انضمامها في مايو، عزّزت الرئيسة التنفيذية كيم بويريما فريقها التنفيذي بعدة تعيينات وترقيات. مع قرابة 100 وحدة Twin Peaks قيد التطوير، ستقود فرا الوعي بالعلامة التجارية والتسويق الرقمي والمحلي والمبادرات التجريبية عبر Twin Peaks وSmokey Bones.
Twin Hospitality Group (NASDAQ: TWNP) 已任命 Melissa Fry 为首席市场官，生效日期为 2025 年 10 月 8 日。Fry 拥有超过 25 年 的餐饮与酒店业营销经验，最近担任 Hooters of America 的市场部高级总监。
自五月加入以来，CEO Kim Boerema 已通过若干任命与晋升来增强管理团队。随着 开发管线中近 100 家 Twin Peaks 店面，Fry 将领导品牌知名度、数字与本地化营销，以及在 Twin Peaks 与 Smokey Bones 的体验型活动。
- Appointed Melissa Fry as CMO effective Oct 8, 2025
- Fry has 25+ years of restaurant marketing experience
- Nearly 100 Twin Peaks units in development pipeline
- Recent executive additions strengthen leadership team
- No disclosed financing or capital plan for the nearly 100-unit development pipeline
Award-Winning Senior Marketing Leader Joins High-Growth Specialty Casual Dining Company
DALLAS, Texas, Oct. 08, 2025 (GLOBE NEWSWIRE) -- Twin Hospitality Group Inc. (“Twin Hospitality”) (Nasdaq: TWNP), the parent company of Twin Peaks and Smokey Bones, today announced the appointment of Melissa Fry as Chief Marketing Officer, effective immediately. Fry brings over 25 years of proven marketing expertise across the restaurant and hospitality industries, most recently serving as Senior Director of Marketing for Hooters of America, where she played a key role in elevating the brand’s global presence.
Since joining Twin Hospitality Group in May, CEO Kim Boerema has strategically strengthened the executive team while refining operational excellence. Following the recent appointments of Ken Brendemihl as President of Smokey Bones and the promotion of Lexi Burns to Chief People Officer of Twin Hospitality Group, Fry's addition as CMO further solidifies the leadership foundation needed to capitalize on the Company's growth trajectory. With nearly 100 Twin Peaks units in the development pipeline, these key hires position Twin Hospitality Group to execute its ambitious expansion strategy.
At Hooters of America, Fry spearheaded comprehensive marketing initiatives spanning national media campaigns, digital transformation, influencer partnerships, targeted local store marketing, and experiential activations that drove brand engagement and revenue growth. In her new role, Fry will leverage this proven expertise to amplify brand awareness, enhance guest engagement, and drive measurable growth across Twin Hospitality's marketing portfolio.
“Melissa brings unparalleled experience in experiential dining,” said Kim Boerema, CEO of Twin Hospitality Group. “Her proven ability to craft innovative, community-driven campaigns and scale field marketing strategies is indicative of the leadership needed to drive traffic and deepen guest engagement. Under Melissa's direction, we will unlock meaningful synergies between Twin Peaks and Smokey Bones, enhancing marketing efficiencies across our portfolio while preserving each brand’s distinct identity.”
“Twin Peaks has redefined the experiential dining landscape by combining strong growth momentum with a signature scratch-made menu, elevated bar program, and a one-of-a-kind guest experience,” said Melissa Fry, Chief Marketing Officer of Twin Hospitality Group. “I’m excited to build on that momentum by expanding on the brand’s digital and local presence and driving meaningful guest connections that fuel long-term growth.”
For more information on Twin Hospitality Group, visit https://ir.twinpeaksrestaurant.com/.
About Twin Hospitality Group Inc.
Twin Hospitality Group Inc. (NASDAQ: TWNP) is a restaurant company that strategically develops and operates and franchises specialty casual dining restaurant concepts with a goal to redefine the casual dining category with its experiential driven brands, Twin Peaks and Smokey Bones. Twin Peaks, known as the ultimate sports lodge, is an award-winning restaurant and sports bar brand with 114 locations across 27 states and Mexico and is known for its made-from-scratch food, 29-degree draft beer, innovative cocktail program and sports on wall-to-wall televisions. Smokey Bones is a full-service, meat-centric restaurant brand and concept with 51 locations, across 16 states specializing in ribs and a variety of other slow-smoked, fire-grilled and seared meats, along with a full bar. For more information, please visit www.twinpeaksrestaurant.com.
Media Relations:
Erin Mandzik
emandzik@fatbrands.com
860-212-6509
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