Twin Peaks Expands in North Carolina with New Lodge Coming to Fayetteville
Twin Hospitality Group (Nasdaq: TWNP) announces the opening of a new Twin Peaks lodge in Fayetteville, North Carolina, marking its 115th location brandwide. The 8,200-square-foot sports lodge, located at 1891 Skibo Road, represents the company's third Smokey Bones conversion, a strategic approach enabling faster market entry with lower build-out costs.
The new location, operated by franchise group Music City, LLC, will feature 70 TVs, 32 beers on tap, and is creating over 100 new jobs. Set to open in Q4 2025, this marks Twin Peaks' second North Carolina location, reinforcing the company's expansion strategy that combines operational efficiency with its hospitality-driven model.
Twin Hospitality Group (Nasdaq: TWNP) annuncia l'apertura di un nuovo locale Twin Peaks a Fayetteville, North Carolina, segnando la 115ª sede a livello di marchio. Il sports lodge di 8.200 piedi quadrati, situato al 1891 Skibo Road, rappresenta la terza conversione da Smokey Bones dell'azienda, un approccio strategico che permette un ingresso più rapido nel mercato con costi di allestimento ridotti.
La nuova sede, gestita dal franchise Music City, LLC, offrirà 70 TV, 32 birre alla spina e creerà oltre 100 nuovi posti di lavoro. L'apertura è prevista per il quarto trimestre del 2025: si tratta della seconda location di Twin Peaks in North Carolina, a ulteriore conferma della strategia di espansione che combina efficienza operativa e un modello orientato all'ospitalità.
Twin Hospitality Group (Nasdaq: TWNP) anuncia la apertura de un nuevo Twin Peaks lodge en Fayetteville, Carolina del Norte, marcando su ubicación número 115 a nivel de la marca. El sports lodge de 8.200 pies cuadrados, ubicado en 1891 Skibo Road, representa la tercera conversión desde Smokey Bones de la compañía, una estrategia que permite entrar al mercado más rápido con menores costos de construcción.
La nueva ubicación, operada por la franquicia Music City, LLC, contará con 70 televisores, 32 cervezas de barril y generará más de 100 nuevos empleos. Prevista para abrir en el cuarto trimestre de 2025, esta es la segunda ubicación de Twin Peaks en Carolina del Norte, reforzando la estrategia de expansión de la compañía que combina eficiencia operativa con su modelo centrado en la hospitalidad.
Twin Hospitality Group (Nasdaq: TWNP)가 노스캐롤라이나주 페이엣빌에 새로운 Twin Peaks 로지를 오픈한다고 발표하며 브랜드 전체로는 115번째 지점이 되었습니다. 8,200평방피트 규모의 이 스포츠 로지는 1891 Skibo Road에 위치하며 회사의 세 번째 Smokey Bones 전환 사례로, 보다 빠른 시장 진입과 낮은 구축 비용을 가능하게 하는 전략적 접근입니다.
이 신규 지점은 프랜차이즈 그룹 Music City, LLC가 운영하며 70대 TV, 32종류의 탭 맥주를 갖추고 100개 이상의 신규 일자리를 창출할 예정입니다. 2025년 4분기 오픈 예정으로, Twin Peaks의 노스캐롤라이나 내 두 번째 지점이자 환대 중심 모델과 운영 효율성을 결합한 확장 전략을 강화하는 사례입니다.
Twin Hospitality Group (Nasdaq: TWNP) annonce l'ouverture d'un nouveau lodge Twin Peaks à Fayetteville, en Caroline du Nord, portant le total à 115 établissements pour la marque. Le sports lodge de 8 200 pieds carrés, situé au 1891 Skibo Road, constitue la troisième conversion depuis Smokey Bones pour l'entreprise, une approche stratégique permettant une entrée plus rapide sur le marché avec des coûts d'aménagement réduits.
Le nouvel établissement, exploité par la franchise Music City, LLC, disposera de 70 téléviseurs, de 32 bières pression et créera plus de 100 nouveaux emplois. L'ouverture est prévue au quatrième trimestre 2025 : il s'agit du deuxième site Twin Peaks en Caroline du Nord, renforçant la stratégie d'expansion qui allie efficacité opérationnelle et modèle axé sur l'hospitalité.
Twin Hospitality Group (Nasdaq: TWNP) kündigt die Eröffnung einer neuen Twin Peaks‑Lodge in Fayetteville, North Carolina, an und erreicht damit die 115. Standort der Marke. Die 8.200 Quadratfuß große Sports‑Lodge in der 1891 Skibo Road ist die dritte Umwandlung von Smokey Bones des Unternehmens – ein strategischer Ansatz, der ein schnelleres Markteintrittstempo bei geringeren Umbaukosten ermöglicht.
Der neue Standort, betrieben von der Franchisegruppe Music City, LLC, wird 70 Fernseher, 32 Biere vom Fass bieten und über 100 neue Arbeitsplätze schaffen. Die Eröffnung ist für das vierte Quartal 2025 geplant und stellt Twin Peaks' zweiten Standort in North Carolina dar, was die Expansionsstrategie des Unternehmens unterstreicht, die operative Effizienz mit einem gastfreundschaftsorientierten Modell verbindet.
- Strategic Smokey Bones conversions have generated significantly higher average unit volumes
- Expansion represents efficient growth with lower build-out costs and faster timeline
- Creating over 100 new local jobs across various positions
- Demonstrates successful execution of growth strategy with 115th location
- None.
Award-winning sports lodge continues growth strategy with lower-cost, faster-build Smokey Bones conversions
FAYETTEVILLE, N.C., Aug. 21, 2025 (GLOBE NEWSWIRE) -- Twin Hospitality Group Inc. (Nasdaq: TWNP), parent company of Twin Peaks Restaurant, announces that a new Twin Peaks lodge will open in Fayetteville, NC, this fall, marking the brand’s continued expansion in key growth markets. The 8,200-square-foot sports lodge, located at 1891 Skibo Road just steps from the entrance of Cross Creek Mall, will be the second Twin Peaks in North Carolina and the 115th location brandwide.
This opening represents Twin Peaks’ third conversion from a former Smokey Bones location, a strategic approach that allows the brand to enter new markets with lower build-out costs and a faster timeline while delivering the signature Twin Peaks experience. The concept reinforces Twin Peaks’ broader growth strategy, combining operational efficiency with the company’s proven hospitality-driven model to accelerate market expansion.
“We’re proud to expand Twin Peaks in North Carolina through our third Smokey Bones conversion,” said Kim Boerema, CEO of Twin Peaks. “Our first two conversions have generated significantly higher average unit volumes, and we expect Fayetteville to deliver the same success with guests enjoying our scratch-made food, 29-degree beer, and high-energy atmosphere.”
Slated to open in Q4 2025, the Fayetteville lodge is the second location from franchise group Music City, LLC, following the successful launch of its Fort Mill, South Carolina lodge. The new lodge will feature 70 massive TVs, 32 beers on tap, an indoor bar, and wall-to-wall sports coverage, making it a go-to destination for local fans all season long.
As opening day approaches, Twin Peaks Fayetteville is hiring for more than 100 positions across front- and back-of-house roles, including Twin Peaks Girls, bartenders, hosts, barbacks, line cooks and dishwashers.
Hiring Details:
- Location: 1891 Skibo Road, Fayetteville, NC 28303
- When: Monday–Friday from 9 a.m. to 7 p.m., beginning Aug. 20, 2025
- How to Apply: Text “WORK4TP” to 85000 to get started, apply online at Work4TwinPeaks.com or or visit the location in person
- No prior experience is necessary, and training will be provided
Once open, the lodge will serve guests from 11 a.m. to midnight, Sunday through Thursday, and from 11 a.m. to 1 a.m. on Fridays and Saturdays. Guests can enjoy Twin Peaks’ signature menu items, including Billionaire’s Bacon, the Smokestack Burger, hand-cut steaks, flatbread pizzas, and its famous smoked and grilled wings — alongside 29-degree draft beers and handcrafted cocktails like the Espresso Martini, Mezcal Passion Fruit Mule and Spicy Strawberry Margarita.
For more information, visit TwinPeaksRestaurant.com.
Twin Hospitality Group Inc.
Twin Hospitality Group Inc. (Nasdaq: TWNP) is a restaurant company that strategically develops and operates specialty casual dining restaurant concepts with a goal to redefine the casual dining category with its experiential driven brands. For more information, visit ir.twinpeaksrestaurant.com.
About Twin Peaks
Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks operates 114 locations in the U.S. and Mexico. Twin Peaks is the ultimate sports lodge featuring made-from-scratch food and the coldest beer in the business, surrounded by scenic views and wall-to-wall TVs. At every Twin Peaks, guests are immediately welcomed by a friendly Twin Peaks Girl and served up a menu made for MVPs. From its smashed and seared-to-order burgers to its in-house smoked brisket and wings, guests can expect menu items that satisfy every appetite. To learn more about franchise opportunities, visit twinpeaksfranchise.com. For more information, visit twinpeaksrestaurant.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements relating to the timing and performance of new store openings. Forward-looking statements reflect the expectations of management concerning the future and are subject to significant business, economic and competitive risks, uncertainties, and contingencies. These factors are difficult to predict and beyond our control and could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. We refer you to the documents that are filed from time to time by Twin Hospitality Group Inc. with the Securities and Exchange Commission, such as its Registration Statement on Form 10 and reports on Form 10-K, Form 10-Q and Form 8-K, for a discussion of these and other factors. We undertake no obligation to update any forward-looking statement to reflect events or circumstances occurring after the date of this press release.
Contact: Betsy DeMik, Champion
(972) 930-9933; bdemik@championmgt.com
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