Twin Peaks (OTC:TWNPQ) franchise marketing leader Stephanie Gray, speaking in HelloNation on April 8, 2026, highlights a shift toward scratch cooking at sports bars. The feature explains how fresh wings, hand-smashed burgers, and house-made sides elevate game-day dining and build guest loyalty.
The piece notes operational trade-offs—greater kitchen coordination—but argues guests reward higher ingredient quality and in-house preparation with repeat visits.
Twin Peaks (OTC:TWNPQ) and Dos Equis launched the Dos Million Bracket Challenge on March 18, 2026, offering a $2 million grand prize for a perfect 63-game bracket and $50 gift cards for top brackets at each lodge.
Registration runs March 15–19, 2026; the $2 million is paid as a 40-year annuity of $50,000 per year, and Twin Peaks operates 116 locations.