In HelloNation, Twin Peaks Marketing Director Stephanie Gray Examines the Rise of Scratch Cooking at Sports Bars

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Twin Peaks (OTC:TWNPQ) franchise marketing leader Stephanie Gray, speaking in HelloNation on April 8, 2026, highlights a shift toward scratch cooking at sports bars. The feature explains how fresh wings, hand-smashed burgers, and house-made sides elevate game-day dining and build guest loyalty.

The piece notes operational trade-offs—greater kitchen coordination—but argues guests reward higher ingredient quality and in-house preparation with repeat visits.

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CHATTANOOGA, Tenn., April 8, 2026 /PRNewswire/ -- The article highlights how fresh preparation and in-house cooking are reshaping expectations for game-day dining.

As guest expectations evolve, many sports bars are rethinking their kitchens. A recent HelloNation article explores the trend through insights from Stephanie Gray, a marketing leader with the Twin Peaks franchise group operating the Chattanooga, TN, lodge.

The feature, titled "Sports Bars Are Returning to the Kitchen," examines how sports bars are moving beyond traditional bar fare to offer food experiences that match the excitement of game day.

Historically, sports bars focused primarily on drinks and wall-to-wall screens, often treating the kitchen as a secondary element of the guest experience. Today, diners increasingly expect food quality that rivals traditional restaurants, with fresher ingredients, stronger flavor profiles, and dishes prepared in-house.

The HelloNation feature highlights how scratch preparation plays a role in that shift. Fresh wings prepared from raw product, trimmed, seasoned, smoked, and grilled in-house, allow sauces to absorb more evenly and deliver deeper flavor than pre-breaded alternatives. For many guests, those wings have become a signature part of their game-day experience.

Hand-smashed burgers represent another evolution. Fresh beef pressed directly on the grill creates a crisp exterior and juicy interior, delivering texture and flavor that frozen patties cannot match.

Scratch-made sides, including house-cut fries, fresh slaws, and small-batch dips, further elevate the menu, adding variety and personality that pre-prepared items cannot provide.

The movement toward scratch kitchens reflects broader industry trends prioritizing transparency, ingredient quality, and craftsmanship. Restaurants that invest in in-house preparation can introduce seasonal dishes, develop house-made sauces, and adapt menus to evolving guest preferences.

While scratch cooking requires greater coordination behind the scenes, the article notes that guests increasingly recognize the difference, helping build loyalty and repeat visits.

The full article, "Sports Bars Are Returning to the Kitchen," featuring insights from Stephanie Gray of a Twin Peaks franchise group in Chattanooga, TN, is available on HelloNation.

About HelloNation
HelloNation is a premier media platform that connects readers with trusted professionals and businesses across various industries. Through its innovative "edvertising" approach that blends educational content and storytelling, HelloNation delivers expert-driven articles that inform, inspire, and empower. Covering topics from home improvement and health to business strategy and lifestyle, HelloNation highlights leaders making a meaningful impact in their communities. 

About Twin Peaks
Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks has grown to 116 locations in the U.S. and Mexico. Known as the ultimate sports lodge, Twin Peaks delivers a one-of-a-kind experience with made-from-scratch food, the coldest 29° beer in the game, and wall-to-wall TVs showcasing every major sporting event. From the moment guests walk in, they're welcomed by friendly Twin Peaks Girls and a lively atmosphere built for sports fans. With a menu featuring scratch-made favorites like smashed, seared-to-order burgers, in-house smoked brisket, and signature wings, Twin Peaks offers something for every appetite.

Twin Hospitality Group Inc.
Twin Hospitality Group Inc. (OTCMKTS: TWNPQ) is a restaurant company that strategically develops and operates specialty casual dining restaurant concepts with a goal to redefine the casual dining category with its experiential driven brands.

View original content to download multimedia:https://www.prnewswire.com/news-releases/in-hellonation-twin-peaks-marketing-director-stephanie-gray-examines-the-rise-of-scratch-cooking-at-sports-bars-302737492.html

SOURCE HelloNation

FAQ

What did Stephanie Gray say about scratch cooking at Twin Peaks (TWNPQ)?

She said scratch cooking improves flavor and guest loyalty with fresher, in-house items. According to Twin Peaks, fresh wings, hand-smashed burgers, and house-made sides deliver deeper flavor and help differentiate the game-day menu.

How does scratch cooking change game-day food at sports bars for TWNPQ investors?

Scratch cooking shifts focus from drinks-only to elevated food experiences that can increase repeat visits. According to Twin Peaks, investing in in-house preparation enables seasonal dishes and stronger menu identity that may boost guest retention.

What examples of scratch-prepared dishes did the HelloNation feature cite for Twin Peaks (TWNPQ)?

The article cited fresh wings, hand-smashed burgers, house-cut fries, fresh slaws, and small-batch dips. According to Twin Peaks, these items provide crisper textures and deeper flavors versus pre-prepared alternatives.

Does Twin Peaks (TWNPQ) acknowledge operational challenges with scratch kitchens?

Yes. The feature notes scratch kitchens need greater coordination behind the scenes. According to Twin Peaks, that operational complexity is offset by guests recognizing quality differences and returning more frequently.

Where can investors read the HelloNation piece featuring Stephanie Gray from Twin Peaks (TWNPQ)?

The feature "Sports Bars Are Returning to the Kitchen" is published on HelloNation on April 8, 2026. According to Twin Peaks, the article profiles how in-house preparation is reshaping game-day dining expectations.