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10x Genomics Announces Sentira, a New Computational Platform to Turn Complex Biological Data Into Experimental Conclusions

The expected paid release would take Sentira beyond free early access, with enterprise subscriptions also planned.

(Moderate)

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10x Genomics (TXG) announced Sentira, a cloud analysis platform, with Sentira Spatial now available through Early Access.

Access is free for researchers using Xenium or Atera. 10x says NVIDIA-accelerated computing can reduce spatial analysis cycles from hours on CPU alternatives to minutes. Atera began shipping to customers on September 29, 2026.

Sentira Spatial is expected to launch commercially in early 2027 as a paid platform with consumption-based credit pricing. Enterprise subscription options are planned.

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Positive

  • Minor pointSentira Spatial is available at no cost through Early Access for Xenium or Atera researchers.
  • Minor point. Forward-looking: it has not happened yet and may not happen.Paid commercial launch is expected in early 2027 with consumption-based credit pricing; enterprise subscriptions are planned.
  • Minor pointAtera began shipping to customers on September 29, 2026.

Negative

  • Minor point. Forward-looking: it has not happened yet and may not happen.Sentira Spatial remains in Early Access for Xenium or Atera researchers; commercial launch is expected in early 2027.

Key Figures

Analysis iteration cycle: Hours on CPU alternatives to minutes with GPU acceleration Early Access cost: No cost Expected commercial launch: Early 2027
Analysis iteration cycle
Hours on CPU alternatives to minutes with GPU acceleration
Sentira Spatial
Early Access cost
No cost
For researchers using Xenium or Atera
Expected commercial launch
Early 2027
Sentira Spatial

Key Terms

gpu acceleration, whole transcriptome
2 terms
gpu acceleration technical
"With GPU acceleration, Sentira Spatial can reduce the analysis iteration cycle"
GPU acceleration means using graphics processors—chips designed to run many small tasks at the same time—to speed up heavy computations like machine learning, data analysis, or video rendering. Investors care because faster processing can lower costs, enable new products or services, and give companies a competitive edge much like hiring a team of specialists instead of one person doing every job slowly.
whole transcriptome technical
"spatial whole transcriptome data is becoming faster and easier to generate at scale"
The whole transcriptome is the complete set of RNA messages a cell, tissue or organism is producing at a given moment — essentially a snapshot of which genes are turned on and how actively they are sending instructions. For investors, this matters because transcriptome data can reveal disease mechanisms, potential drug targets, biomarkers and patient subgroups, helping assess a biotech’s research progress, clinical strategy and likelihood of commercial success, much like reading a company’s live operations dashboard.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Sentira Spatial Analysis leverages NVIDIA accelerated computing to cut spatial data processing times from hours to minutes, putting rapid, iterative analysis at the fingertips of every researcher

PLEASANTON, Calif., Sept. 29, 2026 /PRNewswire/ -- 10x Genomics, Inc. (Nasdaq: TXG), the life science technology leader focused on accelerating science and advancing human health, today announced Sentira, a new cloud analysis platform that extends the 10x experience from data generation to experimental conclusions, beginning with Sentira Spatial Analysis. For more than a decade, 10x has pioneered technologies that catalyzed the single cell and spatial biology revolutions, changing how researchers measure and understand biology. Sentira extends that innovation into analysis, giving researchers a faster, easier way to analyze increasingly rich biological data and reach experimental conclusions.

10x Genomics Logo

This step beyond data generation comes at an important moment for 10x and spatial biology. With Atera beginning to ship to customers today, spatial whole transcriptome data is becoming faster and easier to generate at scale, enabling increasingly ambitious studies. Yet getting from experiment to biological conclusions has historically required researchers to navigate a fragmented downstream analysis workflow spanning multiple tools, handoffs and areas of expertise. Sentira Spatial aims to change that, creating an integrated experience that brings the journey from spatial sample to insight into one connected ecosystem. By reducing core data processing steps from hours to minutes, researchers can iterate more rapidly, test hypotheses and explore their data in real time, accelerating the path toward actionable biological outcomes.

"Our vision for Sentira is to fundamentally change how researchers turn increasingly complex biological data into experimental conclusions, and Sentira Spatial is just the first step," said Filip Defoort, Senior Vice President, Software at 10x Genomics. "By bringing together our understanding of biology, the technologies that generate the data and the analysis workflows researchers rely on, we can give scientists a faster, more direct path from the questions they ask to the discoveries that follow."

As biological datasets grow in scale and complexity, 10x is collaborating with NVIDIA to make advanced computing capabilities more accessible to researchers. NVIDIA accelerated computing unlocks the spatial workflow, from real-time data processing on the Atera instrument to downstream analysis in Sentira Spatial. With GPU acceleration, Sentira Spatial can reduce the analysis iteration cycle from hours on CPU alternatives to minutes. Underpinning that speed is rapids-singlecell, co-developed by scverse and NVIDIA, which brings GPU acceleration to widely used biological analysis methods. By integrating rapids-singlecell directly into Sentira Spatial, 10x is making GPU-accelerated analysis accessible to more researchers, translating speed into scientific progress without requiring them to build or manage the underlying computing infrastructure themselves.

"Spatial biology is generating datasets of unprecedented scale and complexity, making accelerated computing essential to advancing discovery," said Rory Kelleher, Senior Director of Global Business Development for Life Sciences at NVIDIA. "By combining NVIDIA accelerated computing and rapids-singlecell with 10x Genomics' expertise across spatial data generation and analysis, Sentira can reduce core analysis cycles from hours to minutes—helping researchers iterate faster and focus on uncovering biological insights."

Sentira Spatial is available at no cost through Early Access for researchers using either Xenium or Atera and will continue to expand with new capabilities, including multi-sample analysis to support larger spatial studies. Sentira Spatial is expected to launch commercially in early 2027 as a paid analysis platform, with consumption-based credit pricing and planned enterprise subscription options.

Additional pricing details will be shared at launch.

About 10x Genomics
10x Genomics is a life science technology company building products to accelerate the mastery of biology and advance human health. Our integrated research solutions include instruments, consumables and software for single cell and spatial biology, which help academic and translational researchers and biopharmaceutical companies understand biological systems at a resolution and scale that matches the complexity of biology. Our products are behind breakthroughs in oncology, immunology, neuroscience and more, fueling powerful discoveries that are transforming the world's understanding of health and disease. To learn more, visit 10xgenomics.com or connect with us on LinkedIn, X, Facebook, Bluesky or YouTube.

Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 as contained in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are subject to the "safe harbor" created by those sections. All statements included in this press release, other than statements of historical facts, may be forward-looking statements. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," "might," "will," "should," "expect," "plan," "anticipate," "could," "intend," "target," "project," "contemplate," "believe," "see," "estimate," "predict," "potential," "would," "likely," "seek" or "continue" or the negatives of these terms or variations of them or similar terminology, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include statements regarding our products, services and collaborations. These statements are based on management's current expectations, forecasts, beliefs, assumptions and information currently available to management. Actual outcomes and results could differ materially from these statements due to a number of factors and such statements should not be relied upon as representing 10x Genomics, Inc.'s views as of any date subsequent to the date of this press release. 10x Genomics, Inc. disclaims any obligation to update any forward-looking statements provided to reflect any change in 10x Genomics' expectations or any change in events, conditions or circumstances on which any such statement is based, except as required by law. The material risks and uncertainties that could affect 10x Genomics, Inc.'s financial and operating results and cause actual results to differ materially from those indicated by the forward-looking statements made in this press release include those discussed under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the company's most recently-filed 10-Q for the fiscal quarter ended June 30, 2026 and 10-K for the fiscal year ended December 31, 2025 and elsewhere in the documents 10x Genomics, Inc. files with the Securities and Exchange Commission from time to time.

Disclosure Information
10x Genomics uses filings with the Securities and Exchange Commission, its website (https://www.10xgenomics.com/), press releases, public conference calls, public webcasts and its social media accounts as means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD.

Contacts
Investors: investors@10xgenomics.com
Media: media@10xgenomics.com

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SOURCE 10x Genomics, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When will 10x Genomics launch Sentira Spatial commercially, and how will it be priced?

10x Genomics expects to launch Sentira Spatial commercially in early 2027 as a paid platform using consumption-based credit pricing. Enterprise subscription options are also planned.

What additional capability is planned for 10x Genomics Sentira Spatial?

10x Genomics plans to add multi-sample analysis to support larger spatial studies. It did not give a launch date for that capability.

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