Thumzup Exceeds 600 Advertisers, Fueled by Growth of Proprietary AdTech Platform

Rhea-AI Summary

Thumzup Media (Nasdaq: TZUP) reports significant growth in its advertiser base, now exceeding 600 advertisers, marking a 230% expansion in 2024. The company recently integrated with X (formerly Twitter), providing access to over 535 million monthly active users. Thumzup has also partnered with Tedras Global Solutions to implement AI capabilities for improved ad targeting and campaign optimization.

The company's platform combines a programmatic advertiser dashboard with a user-centric app that offers cash incentives for engagement, aiming to disrupt traditional advertising norms. This growth demonstrates the effectiveness of their innovative approach to social media advertising and branding solutions.

Positive

• 230% growth in advertiser base during 2024
• Expansion to over 600 advertisers
• Integration with X platform, accessing 535M+ monthly active users
• New AI partnership with Tedras Global Solutions for improved targeting

Negative

• None.

Insights

Market Research Analyst

The rapid growth in Thumzup's advertiser base to over 600 advertisers, representing a 230% expansion in 2024, signals promising market penetration in the competitive AdTech space. The integration with X's 535 million monthly active users significantly expands the platform's reach potential. However, several critical factors need consideration: the average revenue per advertiser remains undisclosed, making it challenging to evaluate true monetization effectiveness. The $30.5M market cap suggests the market is still cautiously evaluating the sustainability of this growth trajectory.

The partnership with Tedras Global Solutions for AI implementation could be a pivotal differentiator, particularly in a market where algorithmic optimization is becoming increasingly crucial. The cash incentive model for users creates a unique value proposition, but its long-term economic viability needs validation through concrete financial metrics, which are notably absent from this announcement.

Tech Expert

Thumzup's platform architecture presents an interesting hybrid model combining programmatic advertising with direct user monetization. The integration with X's API infrastructure opens significant technical possibilities for cross-platform synergies and data enrichment. However, the announcement lacks specific performance metrics such as user engagement rates, conversion metrics, or technical efficiency indicators that would validate the platform's scalability claims.

The AI implementation through Tedras could potentially enhance targeting precision and automation capabilities, but success will largely depend on the quality of data collection and processing infrastructure. The rapid advertiser growth suggests strong initial market fit, but technical scalability concerns remain around handling increased transaction volumes and maintaining platform performance with exponential user growth.

Advertiser base expands by 230% in 2024, driven by acceleration in demand

Los Angeles, CA, Dec. 23, 2024 (GLOBE NEWSWIRE) -- Thumzup Media Corporation ("Thumzup" or the "Company") (Nasdaq: TZUP), an emerging leader in social media branding and programmatic marketing solutions, is pleased to report continued strong growth in its advertiser base, which now exceeds 600 just weeks after the Company announced it surpassed 500 advertisers. This momentum and robust growth trajectory should position Thumzup as an increasingly disruptive force in social media advertising.

"Our rapid expansion to over 600 advertisers highlights the strength of our disruptive advertising model," stated Robert Steele, CEO of Thumzup. "As a leader in authentic and creator driven social media advertising, our platform continues to empower brands with wider access to various audiences, while offering users real monetary incentives for our app users. This growth is a testament to the effectiveness of our innovative approach."

To further enhance its platform, Thumzup recently integrated with X (formerly Twitter), connecting advertisers with over 535 million monthly active users. Thumzup is also partnering with Tedras Global Solutions to leverage AI for improved ad targeting, campaign optimization, and enhanced user experiences.

Thumzup is working to redefine the digital advertising landscape with its proprietary technology and scalable growth model. This unique approach combines a programmatic advertiser dashboard with a user-centric app that incentivizes engagement through direct cash payouts, disrupting traditional advertising norms and driving measurable results.

About Thumzup^®

Thumzup Media Corporation (Thumzup) is democratizing the multi-billion dollar social media branding and marketing industry. Its flagship product, the Thumzup platform, utilizes a robust programmatic advertiser dashboard coupled with a consumer-facing App to enable individuals to get paid cash for posting about participating advertisers on major social media outlets through the Thumzup App. The easy-to-use dashboard allows advertisers to programmatically customize their campaigns. Cash payments are made to App users/creators through PayPal and other digital payment systems.

Thumzup was featured on CBS Los Angeles and in KTLA.

Legal Disclaimer

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These include, without limitation, statements about its potential growth, impacts on the advertising industry, plans for potential uplisting, and planned expansion. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in our filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Contact Info
investors@thumzupmedia.com
800-403-6150

Media Contact
Jessica Starman
media@thumzupmedia.com

Attachment

• Thumzup Media Corporation

FAQ

What is the current number of advertisers on Thumzup's (TZUP) platform?

Thumzup (TZUP) has exceeded 600 advertisers on its platform as of December 2024.

What is the advertiser growth rate for Thumzup (TZUP) in 2024?

Thumzup (TZUP) has experienced a 230% growth in its advertiser base during 2024.

How many monthly active users can TZUP advertisers reach through the X integration?

Through the X (formerly Twitter) integration, TZUP advertisers can reach over 535 million monthly active users.

What technology partnership has Thumzup (TZUP) recently announced?

Thumzup (TZUP) has partnered with Tedras Global Solutions to implement AI capabilities for improved ad targeting and campaign optimization.