United and DISH add Playoff Baseball to the Live Streaming Lineup on Airplanes with Starlink-Equipped Seatback Screens
Satisfaction scores are more than 40 points higher on Starlink-equipped planes than on planes with other Wi-Fi service.
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Rhea-AI Summary
United (UAL) added TBS to its DISH onboard streaming lineup, enabling nearly every MLB playoff game on Starlink-equipped seatback screens. Streaming is available on more than 200 planes, covering about 900 flights per day. Passengers have watched more than 170,000 hours of live television since the service launched last month. United expects to complete Starlink installations in 2027, with up to 1,000 aircraft expected to have seatback screens before the end of 2027.
Positive
- Minor pointStarlink-equipped planes have satisfaction scores more than 40 points higher than planes with other Wi-Fi service.
- Minor point. Forward-looking: it has not happened yet and may not happen.Starlink installations are expected to be completed in 2027.
- Minor point. Forward-looking: it has not happened yet and may not happen.Seatback-screen expansion targets up to 1,000 aircraft before the end of 2027.
Negative
- None.
News Explained
United is also offering Delta and American loyalty-program members a status match: customers meeting United-flight spend requirements on flights purchased and flown within 90 days receive Premier benefits through January 31, 2028.
AI-generated analysis. How Rhea-AI works. Not financial advice.
United flyers can catch nearly every MLB postseason game – including the ALCS, NLCS and World Series – live onboard more than 900 flights per day with Starlink-enabled seatback screens
Since the live streaming service launched last month, passengers have watched more than 170,000 hours of live television including professional and college football games, reality show competitions and awards shows
In September more than 5.4 million people - about a third of United's customers - had Starlink on their flight and they're loving the experience: satisfaction scores are more than 40 points higher on Starlink-equipped planes than those with other Wi-Fi service
Starlink is the fastest, most reliable Wi-Fi in the sky and United is installing it at a rapid rate – in September, more than 5.4 million people - about a third of United's customers - had Starlink on their flight and they're loving the experience: satisfaction scores are more than 40 points higher on Starlink-equipped planes than those with other Wi-Fi service.
Starlink is free for MileagePlus® members in every class of service, and the airline expects to complete installations in 2027.
"The speed and reliability of Starlink's inflight Wi-Fi is unmatched, which means sports fans can book United flights with confidence knowing they won't miss a play on flights with Starlink-enabled seatback screens," said Andrew Nocella, United's Chief Commercial Officer. "Quality inflight Wi-Fi is more important than ever to travelers, and because Starlink gives people the same – or better – connectivity in the sky than they can get at home, it's a reason to choose United."
United is also offering a flexible and straightforward status match offer for Delta and American Airlines loyalty program members so they can experience Starlink for themselves. To qualify, customers must meet the spend requirement on United flights that are both purchased and flown within the 90-day period. Qualifying customers enjoy United Premier® status benefits through January 31, 2028. More details can be found at United.com/switchtobetterwifi.
Live streaming service from DISH is just the latest example of how United is using Starlink to redefine the inflight entertainment experience. In August, United partnered with ESPN to host a first-of-its kind live Fantasy Football Draft from 30,000 feet where ESPN analyst Tyler Fulghum made his picks live from the sky during the two-hour broadcast. And earlier this summer, United customers could stream the biggest soccer tournament in the world onboard Starlink-powered domestic flights.
Starlink is just one way United is investing nose to tail in its customer experience. The airline continues to install seatback screens across its fleet – up to 1,000 aircraft are expected to have seatback screens before the end of 2027 – and is rolling out new airplanes with 27-inch, 4K OLED seatback screens, the largest among
About United
At United, Good Leads The Way. With U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C., United operates the most comprehensive global route network among North American carriers and is now the largest airline in the world as measured by available seat miles. For more about how to join the United team, please visit www.united.com/careers and more information about the company is at www.united.com. United Airlines Holdings, Inc., the parent company of United Airlines, Inc., is traded on the Nasdaq under the symbol "UAL".
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SOURCE United Airlines
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