Deckorators Expands PGA TOUR Presence with New Player Sponsorships and 2026 Event Lineup
Rhea-AI Summary
Deckorators (NYSE:UFPI) expanded its PGA TOUR marketing partnership for 2026, signing four PGA TOUR players and committing an onsite presence at three marquee events.
The company named Ryan Gerard, Vince Whaley, Jesper Svensson, and Pontus Nyholm as sponsored players and will host activations at Farmers Insurance Open, RBC Canadian Open, and BMW Championship.
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Key Figures
Market Reality Check
Peers on Argus
UFPI was down 0.76% while peers were mixed: WFG +1.1%, AXTA +1.43%, SSD -1.14%, BCC -1.13%, GGB -0.65%, suggesting a company-specific move rather than a clear sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 27 | Earnings call notice | Neutral | -1.0% | Scheduled Q4 and full-year 2025 results call and webcast announcement. |
| Nov 12 | Product award news | Positive | -0.0% | EvoTrim winning Good Housekeeping 2026 Home Reno Award for exterior trim. |
| Nov 07 | Product launch | Positive | -0.4% | Launch of BRAWN branded structural components for factory-built products. |
| Nov 06 | Sustainability certification | Positive | +0.9% | Corrugated division achieving FSC and SFI chain of custody certifications. |
| Oct 29 | Quarterly earnings | Neutral | +2.0% | Q3 2025 results with lower sales and EPS but higher dividend and buybacks. |
Recent product/branding and operational news has tended to produce modest, mixed price reactions, with small divergences on some positive announcements.
Over the past few months, UFPI has reported softer Q3 2025 results with lower net sales and EPS, but also highlighted strong liquidity and capital returns in its 10-Q and Q3 earnings release on October 29, 2025. Subsequent news focused on certifications, new product lines like BRAWN™, and an EvoTrim award, all with relatively small price moves. The current Deckorators PGA TOUR marketing expansion fits this pattern of brand and product positioning rather than core financial inflection.
Market Pulse Summary
This announcement highlights Deckorators’ expanded PGA TOUR presence, adding four sponsored golfers and on-site activations at three marquee 2026 events plus the NAHB International Builders’ Show. It reinforces UFPI’s focus on brand visibility and premium positioning in outdoor living rather than altering its reported financial profile. In context of recent softer Q3 2025 results and ongoing product initiatives, investors may watch how such partnerships translate into demand, pricing power, and segment growth over time.
AI-generated analysis. Not financial advice.
Deckorators' PGA TOUR pros teeing off at Farmers Insurance Open
As part of its expanded sponsorship program, Deckorators will welcome the following PGA TOUR athletes this year:
- Ryan Gerard, winner of the 2025 Barracuda Championship, now with back-to-back second-place finishes to start the 2026 season: most recently at The American Express 2026 in
California , and in mid-January at the Sony Open inHawaii , marking one of the strongest performances of his PGA TOUR career - Vince Whaley, a consistent competitor known for his versatility and steady play
- Jesper Svensson, an international standout making his mark on the PGA TOUR
- Pontus Nyholm, whose control and competitive drive continue to elevate his presence on tour
"Golf is a natural extension of the Deckorators brand, bringing together performance, precision, and premium design," said Michelle Hendricks, Director of Marketing at Deckorators. "These athletes embody the same attention to detail, discipline, and pursuit of excellence that define our outdoor living products. That shared commitment to performance and craftsmanship makes this a natural partnership, and we're proud to support them throughout the season."
In addition to player sponsorships, Deckorators will be on-site at three PGA TOUR events in 2026, offering hands-on opportunities for fans to experience Deckorators products:
- Farmers Insurance Open (January 29–February 1), Torrey Pines Golf Course—South Course,
San Diego, CA , USA.- Deckorators will be featured through the Deckorators Fan Deck at the 14th green, offering fans a premium gathering space with elevated views of Torrey Pines Reserve and the Pacific Ocean.
- RBC Canadian Open (June 11–14), TPC Toronto at Osprey Valley—North Course,
Caledon, Ontario, Canada . - BMW Championship (August 20–23), Bellerive Country Club,
St. Louis, MO , USA.
Deckorators' onsite activations will showcase the brand's innovative decking, railing, and outdoor living solutions, reinforcing its commitment to performance-driven design and durability in real-world environments. That same performance-first mindset will also extend beyond the course and into key industry events, including the 2026 National Association of Home Builders (NAHB) International Builders' Show® (IBS) in
In a nod to Deckorators' role as the Official Decking and Railing Sponsor of the PGA TOUR, the brand's booth at IBS 2026 will feature interactive golf experiences, including a putting green and golf simulator, along with opportunities for attendees to play against PGA TOUR professionals. Booth visitors can also pick up golf-themed Deckorators swag and enter to win branded golf bags and PGA TOUR tickets, with two Deckorators-sponsored PGA TOUR professionals—Pontus Nyholm and Jesper Svensson—appearing in the Deckorators booth during the show.
For more information on the Deckorators' PGA TOUR partnership and event schedule, visit deckorators.com/pages/events.
About Deckorators
Deckorators®, the first name in decking, railing, and accessories, invented the low-maintenance aluminum balusters category and has since led the industry with innovative decking and railing products. With dependably on-trend designs, Deckorators lets DIYers and builders extend their creative ideas from a home's interior to its outdoor living spaces. Deckorators is a brand of UFP Retail Solutions, LLC, a UFP Industries company.
To learn more about Deckorators decking and railing accessories, visit www.deckorators.com or call 1-800-556-8449.
Follow Deckorators on:
- Instagram: @deckorators
- LinkedIn: linkedin.com/company/deckorators
- Facebook: facebook.com/deckorators
- YouTube: youtube.com/deckoratorsproducts
- Pinterest: pinterest.com/deckorators
UFP Industries, Inc. (NASDAQ: UFPI)
UFP Industries Inc. is a holding company whose operating subsidiaries—UFP Packaging, UFP Construction, and UFP Retail Solutions—manufacture, distribute, and sell a wide variety of value-added products used in residential and commercial construction, packaging, and other industrial applications worldwide. Founded in 1955, the company is headquartered in
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SOURCE Deckorators®
FAQ
Which PGA TOUR golfers did Deckorators announce as sponsors for 2026 (UFPI)?
At which PGA TOUR events will Deckorators (UFPI) have an on-site presence in 2026?
What will Deckorators feature at the Farmers Insurance Open (UFPI) activation?
Will Deckorators (UFPI) appear at the 2026 International Builders' Show and what will they present?
Which Deckorators PGA TOUR professionals will appear at the IBS 2026 booth (UFPI)?
