Unusual Machines Appoints Nathaniel Kennedy as Vice President of Marketing
Rhea-AI Summary
Unusual Machines (NYSE AMERICAN:UMAC), a leading NDAA-compliant drone components provider, has appointed Nathaniel Kennedy as Vice President of Marketing. Kennedy, who brings over 25 years of experience in e-commerce, consumer, enterprise, and licensing, will report to EVP of Revenue Stacy Wright.
In his new role, Kennedy will oversee marketing for the company's brands including Rotor Riot and Fat Shark, while supporting enterprise and defense growth initiatives. His previous achievements include leading digital transformation efforts and establishing significant partnerships, including a NASCAR collaboration.
Positive
- Appointment of experienced executive with 25+ years in marketing and digital transformation
- Strategic focus on expanding defense and enterprise markets
- Addition strengthens leadership team during domestic production growth phase
Negative
- None.
News Market Reaction – UMAC
On the day this news was published, UMAC gained 17.91%, reflecting a significant positive market reaction. Argus tracked a peak move of +13.6% during that session. Our momentum scanner triggered 70 alerts that day, indicating high trading interest and price volatility. This price movement added approximately $61M to the company's valuation, bringing the market cap to $400M at that time. Trading volume was elevated at 2.5x the daily average, suggesting notable buying interest.
Data tracked by StockTitan Argus on the day of publication.
Kennedy to lead multi-brand marketing strategy as Unusual Machines advances domestic production
ORLANDO, FLORIDA / ACCESS Newswire / September 19, 2025 / Unusual Machines (NYSE AMERICAN:UMAC), a leading provider of NDAA-compliant drone components, today announced the appointment of Nathaniel Kennedy as Vice President of Marketing. Kennedy will report to Stacy Wright, Executive Vice President of Revenue.
With over 25 years of experience in e-commerce, consumer, enterprise, and licensing, Kennedy has led digital transformation, forged high-profile partnerships-including a NASCAR collaboration-and scaled businesses into national leaders. At Unusual Machines, he will oversee marketing for Rotor Riot, Fat Shark, and the broader portfolio, in addition to supporting enterprise and defense growth.
"The pace of the drone industry demands marketing leadership with foresight and range-especially as we grow our domestic production. Nate brings that perspective, with broad experience across consumer and enterprise markets-including defense-to help guide how we connect our strategy to customers and scale what comes next," said Stacy Wright, EVP of Revenue at Unusual Machines.
"What drew me to Unusual Machines is the clarity of this moment-where marketing's impact directly shapes how growth takes form. It's rare to be in an environment where strategy and execution align so closely, and I'm eager to add my perspective as we expand in key markets like defense and enterprise," said Nathaniel Kennedy, VP of Marketing at Unusual Machines.
About Unusual Machines
Unusual Machines manufactures and sells drone components and drones across a diversified brand portfolio, which includes Fat Shark, the leader in FPV (first-person view) ultra-low latency video goggles for drone pilots. The Company also retails small, acrobatic FPV drones and equipment directly to consumers through the curated Rotor Riot ecommerce store. With a changing regulatory environment, Unusual Machines seeks to be a dominant Tier-1 parts supplier to the fast-growing multi-billion-dollar U.S. drone industry. According to Fact.MR, the global drone accessories market is currently valued at
For more information, please visit www.unusualmachines.com.
Investor Contact
CS Investor Relations
investors@unusualmachines.com
Media Contact
SOURCE: Unusual Machines, Inc.
View the original press release on ACCESS Newswire
FAQ
Who is the new VP of Marketing at Unusual Machines (UMAC)?
What brands will Nathaniel Kennedy oversee at Unusual Machines (UMAC)?
Who does the new VP of Marketing report to at Unusual Machines?
What is Unusual Machines' (UMAC) main business focus?
What significant partnerships did Nathaniel Kennedy establish in his previous roles?
