The No. 9 UniFirst Chevy Heads to Martinsville Speedway

UniFirst (NYSE:UNF) will sponsor the No. 9 Chevrolet driven by Chase Elliott at Martinsville Speedway on Sunday, March 29, 2026 at 3:30 p.m. ET, televised on FS1.

Rhea-AI Summary

UniFirst (NYSE:UNF) will sponsor the No. 9 Chevrolet driven by Chase Elliott at Martinsville Speedway on Sunday, March 29, 2026 at 3:30 p.m. ET, televised on FS1. The car will feature UniFirst's signature green design and the "U-Mark."

This appearance is the second primary NASCAR Cup Series race of UniFirst's 2026 Hendrick Motorsports sponsorship and continues an 11‑year partnership with Hendrick and a seven‑year primary sponsorship of Elliott's No. 9 team.

Argus Mar 24 session

-1.01% close to close Open Argus

Details

News Market Reaction – UNF

In the Mar 24 session, UNF declined 1.01%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights UniFirst’s continued NASCAR Cup Series presence with the No. 9 Chevy an...

Analysis

This announcement highlights UniFirst’s continued NASCAR Cup Series presence with the No. 9 Chevy and its long-standing partnership with Hendrick Motorsports, now in its 11th year and seventh year with Chase Elliott. In recent weeks, trading has been driven more by the pending Cintas acquisition than by branding news. Investors may watch for future transaction milestones and additional corporate filings as key catalysts beyond sponsorship updates.

Key Figures

Martinsville race time: 3:30 p.m. ET Richmond race time: 7 p.m. ET Charlotte race time: 3 p.m. ET +3 more

Martinsville race time

3:30 p.m. ET

NASCAR Cup Series race at Martinsville on March 29, 2026

Richmond race time

7 p.m. ET

Richmond Raceway on August 15, 2026

Charlotte race time

3 p.m. ET

Charlotte Motor Speedway on October 11, 2026

Martinsville Chase race time

2 p.m. ET

Martinsville Speedway on November 1, 2026

Partnership duration

11th year

UniFirst’s multi-year partnership with Hendrick Motorsports in 2026

Sponsorship with Elliott

seventh year

Years UniFirst has sponsored Chase Elliott and the No. 9 team

Historical Context

5 past events · Latest: Mar 19

5 events

1. Mar 19

   Shareholder process review

   24h Move

   -0.8%

   Article questioning whether multiple companies obtained fair deals for shareholders.

2. Mar 17

   NASCAR sponsorship update

   24h Move

   -0.1%

   Announcement of No. 9 UniFirst Chevy’s 2026 NASCAR Cup Series debut schedule.

3. Mar 12

   Shareholder process review

   24h Move

   -0.7%

   Another third-party piece on fair deals for shareholders including UniFirst.

4. Mar 11

   Activist supports sale

   24h Move

   +6.6%

   Engine Capital’s statement backing UniFirst’s announced sale to Cintas.

5. Mar 11

   Acquisition announcement

   24h Move

   +6.6%

   Cintas agreement to acquire UniFirst in a cash-and-stock transaction.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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WILMINGTON, Mass., March 24, 2026 /PRNewswire/ -- UniFirst Corporation (NYSE:UNF), a North American leader in providing customized business uniform programs, facility service products and first aid and safety services, is gearing up for the second race of its 2026 primary NASCAR Cup Series sponsorship schedule with Hendrick Motorsports. The No. 9 UniFirst Chevrolet, driven by Chase Elliott, will compete at Martinsville Speedway on Sunday, March 29, at 3:30 p.m. ET, with the race being televised on FS1.

The No. 9 Chevrolet will be sporting its signature bold green design, sleek racing stripes, and UniFirst's iconic "U-Mark," representing the company's commitment to service excellence.

"Our return to Martinsville Speedway marks another outstanding opportunity to showcase the UniFirst brand alongside Hendrick Motorsports and Chase Elliott," said David Katz, Executive Vice President of Sales and Marketing at UniFirst. "We're dedicated to supporting high-performance teams on and off the track and we can't wait to see the No. 9 UniFirst Chevy get into victory lane."

"I feel like we've come close to getting another win at Martinsville, but we've just come up short for one reason or another," said Elliott. "We've put together some strong runs this season and I have a lot of confidence in our team right now, so I'm hopeful we can be there, battling for the win on Sunday."    

The remaining 2026 NASCAR Cup Series schedule for the No. 9 UniFirst Chevy is as follows:

• Richmond Raceway on Saturday night, August 15 at 7 p.m. ET, televised on
  USA Network
• Charlotte Motor Speedway on Sunday, October 11 at 3 p.m. ET (Chase race), televised on USA Network
• Martinsville Speedway on Sunday, November 1 at 2 p.m. ET (Chase race), televised on NBC

The 2026 NASCAR season marks the 11^th year of UniFirst's multi-year partnership with Hendrick Motorsports and the seventh year that UniFirst has proudly sponsored Elliott and the No. 9 team. UniFirst is the Official Workwear Provider of Hendrick Motorsports, supplying work clothing and uniforms to the Hendrick team, as well as to its sister company, Hendrick Automotive Group.

For more information on UniFirst, visit UniFirst.com.

About UniFirst
UniFirst Corporation (NYSE: UNF) helps businesses of all sizes keep their workers safe, comfortable, and professional with work uniform and facility service solutions, as well as first aid and safety supplies and services. Headquartered in Wilmington, Mass., the company manages specialized garment programs through its subsidiaries for the cleanroom and nuclear industries. Alongside partnerships with leading brands, UniFirst manufactures its own branded workwear, protective clothing, floorcare products, and restroom supplies at three company-owned facilities. Guided by a commitment to Always Deliver™ for its customers, Team Partners, and communities, UniFirst operates 270-plus service locations across North America, serves more than 300,000 customer locations, and outfits over 2 million workers daily with the support of 16,000-plus Team Partners. For more information, contact UniFirst at 888.296.2740 or visit UniFirst.com. Follow UniFirst on  LinkedIn, Facebook,  X,  YouTube,  Instagram .

About Hendrick Motorsports
Founded by Rick Hendrick in 1984, Hendrick Motorsports is the winningest team in NASCAR Cup Series history. At the sport's premier level, the organization holds the all-time records in every major statistical category, including championships (15), points-paying race victories (320) and laps led (more than 85,000). It has earned at least one race win in a record 41 different seasons, including an active streak of 40 in a row (1986-2025). The team fields four full-time Chevrolet entries in the NASCAR Cup Series with drivers Alex Bowman, William Byron, Chase Elliott and Kyle Larson, and one in the NASCAR O'Reilly Series with newcomer Corey Day. Headquartered on more than 150 acres in Concord, North Carolina, Hendrick Motorsports employs approximately 500 people. For more information, please visit HendrickMotorsports.com or interact on Facebook, Instagram, TikTok and X.

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SOURCE UniFirst Corporation

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When will the No. 9 UniFirst Chevy race at Martinsville Speedway (UNF)?

The No. 9 UniFirst Chevrolet will race at Martinsville on March 29, 2026 at 3:30 p.m. ET. According to the company, the event is televised on FS1 and is the second primary NASCAR Cup Series sponsorship appearance for 2026.

Which races will UniFirst sponsor the No. 9 car in during 2026 (UNF)?

UniFirst will sponsor the No. 9 at Richmond (August 15), Charlotte (October 11), and Martinsville (November 1). According to the company, these dates complete the remaining primary 2026 schedule for the No. 9 UniFirst Chevy.

How long has UniFirst sponsored Hendrick Motorsports and Chase Elliott (UNF)?

UniFirst's partnership with Hendrick Motorsports spans 11 years, and it has been the primary sponsor of Chase Elliott's No. 9 car for seven years. According to the company, the relationship includes being Hendrick's Official Workwear Provider.

What will the UniFirst No. 9 Chevrolet look like at Martinsville (UNF)?

The No. 9 UniFirst Chevy will feature a bold green design, sleek racing stripes, and the company's "U‑Mark" logo. According to the company, the livery highlights UniFirst's commitment to service excellence while promoting the brand on track.

How can fans watch the No. 9 UniFirst Chevy at Martinsville (UNF)?

Fans can watch the race live on FS1 at the scheduled start time of 3:30 p.m. ET on March 29, 2026. According to the company, the broadcast will carry coverage of the No. 9 UniFirst Chevrolet driven by Chase Elliott.