MDJM Reports Significant Revenue Growth at Robin Hill Hotel Following Culinary and Cultural Enhancements

Rhea-AI Summary

MDJM (Nasdaq: UOKA) reported significant growth at its Robin Hill Hotel in Torquay, England, with full-year bookings surging 301% to 911 room nights as of June 2025, compared to 227 room nights in 2024. The hotel's average daily rate (ADR) increased by 20% from £135 to £162.

The improved performance follows strategic upgrades including a new French-trained chef, expanded dining services, and the introduction of Eastern cultural elements. Starting June 2025, the hotel will open dining services to non-residents, featuring a signature English afternoon tea experience. These enhancements align with MDJM's strategy to integrate Eastern and Western cultural traditions in its hospitality offerings.

Positive

• Room night bookings increased by 301% year-over-year to 911 nights
• Average daily rate (ADR) grew 20% from £135 to £162
• New revenue stream from opening dining services to non-residents
• Strategic upgrades including new French-trained chef and cultural experiences

Negative

• None.

Insights

Hospitality Financial Analyst

MDJM's Robin Hill Hotel shows remarkable 301% booking growth with 20% higher rates, indicating successful cultural-fusion strategy implementation.

The operational turnaround at MDJM's Robin Hill Hotel property demonstrates impressive growth metrics that warrant investor attention. The 301% year-over-year increase in room night bookings (911 vs 227) coupled with a 20% improvement in ADR to £162 suggests the company's cultural integration strategy is resonating strongly with guests.

What's particularly notable is how MDJM has transformed a relatively underperforming asset through targeted experience enhancements rather than capital-intensive renovations. The strategic appointment of a French-trained chef and introduction of Eastern cultural elements has created a differentiated market position that's allowing them to command premium pricing in a competitive hospitality environment.

The planned expansion into non-resident dining services represents a classic revenue diversification strategy with minimal incremental operating costs, as the kitchen infrastructure and staffing already exist. This suggests management is executing an asset-optimization approach that leverages existing capabilities while expanding revenue streams.

Looking at the metrics holistically, the 301% booking growth significantly outpaces the 20% ADR increase, indicating the property has successfully increased both volume and pricing power simultaneously – a challenging feat in hospitality that typically requires exceptional execution and market positioning. This performance suggests MDJM's cultural asset management approach may be developing a competitive advantage that could potentially be replicated across other properties in their portfolio.

301% Increase in Full-Year Bookings as of June 2025 Compared to Total Bookings in 2024

Strong Booking Momentum Expected to Continue Through the Second Half of the Year

LETHAM, Scotland, June 25, 2025 /PRNewswire/ -- MDJM LTD (Nasdaq: UOKA) (the "Company" or "MDJM"), an integrated global culture-driven asset management company, today announced substantial operational growth at its cultural property, Robin Hill Hotel in Torquay, England. The strong performance reflects the Company's ongoing strategic initiatives to enhance guest experiences through immersive cultural programming and elevated dining offerings.

As of June 20, 2025, Robin Hill Hotel has received full-year bookings totaling 911 room nights, compared to 227 total room nights booked in all of 2024, representing a 301% increase. The average daily rate (ADR) has also improved significantly—from £135 to £162, reflecting a 20% increase in average pricing. The Company expects continued growth as the summer peak and holiday seasons approach.

The improved performance follows a series of strategic upgrades at Robin Hill Hotel, including the appointment of a seasoned French-trained chef, expanded in-house dining offerings, and the introduction of Eastern cultural elements such as Chinese tea and incense experiences. The combination of these cultural features with the property's Tudor-style architecture has created a unique hospitality offering that differentiates the hotel within the local market.

Starting in June 2025, Robin Hill Hotel plans to open its dining services to non-resident visitors, including the launch of a signature English afternoon tea experience. The Company anticipates this initiative will expand its customer base and contribute to increased revenue and profitability.

 "Our recent progress at Robin Hill Hotel demonstrates the value of integrating cultural heritage and hospitality into a cohesive destination experience," said Mr. Siping Xu, Chairman and Chief Executive Officer of MDJM. "We remain committed to developing cultural properties that offer immersive guest experiences while supporting sustained asset value growth. The enhancements at Robin Hill Hotel reflect our broader strategy to fuse Eastern and Western traditions in a way that resonates with both local and international audiences."

About MDJM LTD

MDJM LTD is a global culture-driven asset management company focused on transforming historical properties into cultural hubs that integrate modern digital technology with rich historical value. The Company has been expanding its operations in the UK, where it is developing projects such as Fernie Castle in Scotland and the Robin Hill Property in England. These properties are being remodeled into multi-functional cultural venues that will feature fine dining, hospitality services, art exhibitions, and cultural exchange events. As part of its broader strategy, MDJM seeks to position itself as a hub for artisan exchanges, art shows, and sales, leveraging its historical properties as platforms for promoting Eastern and Western cultural exchanges. This initiative reflects the Company's commitment to furthering its global market expansion and enhancing its cultural business footprint. For more information regarding the Company, please visit https://www.ir-uoka.com/.

Forward-Looking Statements

This announcement contains forward-looking statements. All statements other than statements of historical fact in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's annual report on Form 20-F and its other filings with the U.S. Securities and Exchange Commission.

Investor Contact:

Sherry Zheng
WAVECREST GROUP INC.
Phone: +1 718-213-7386
Email: sherry@wavecrestipo.com

 

View original content:https://www.prnewswire.com/news-releases/mdjm-reports-significant-revenue-growth-at-robin-hill-hotel-following-culinary-and-cultural-enhancements-302490330.html

SOURCE MDJM LTD

FAQ

What is the booking growth percentage for MDJM's (UOKA) Robin Hill Hotel in 2025?

Robin Hill Hotel reported a 301% increase in full-year bookings, reaching 911 room nights as of June 2025, compared to 227 room nights in 2024.

How much has the average daily rate (ADR) increased at Robin Hill Hotel?

The average daily rate (ADR) increased by 20% from £135 to £162.

What new services is MDJM (UOKA) introducing at Robin Hill Hotel in June 2025?

Starting June 2025, Robin Hill Hotel will open its dining services to non-resident visitors and launch a signature English afternoon tea experience.

What strategic upgrades has MDJM implemented at Robin Hill Hotel?

MDJM has appointed a French-trained chef, expanded in-house dining offerings, and introduced Eastern cultural elements such as Chinese tea and incense experiences.