MDJM Reports Significant Revenue Growth at Robin Hill Hotel Following Culinary and Cultural Enhancements
MDJM (Nasdaq: UOKA) reported significant growth at its Robin Hill Hotel in Torquay, England, with full-year bookings surging 301% to 911 room nights as of June 2025, compared to 227 room nights in 2024. The hotel's average daily rate (ADR) increased by 20% from £135 to £162.
The improved performance follows strategic upgrades including a new French-trained chef, expanded dining services, and the introduction of Eastern cultural elements. Starting June 2025, the hotel will open dining services to non-residents, featuring a signature English afternoon tea experience. These enhancements align with MDJM's strategy to integrate Eastern and Western cultural traditions in its hospitality offerings.
MDJM (Nasdaq: UOKA) ha registrato una crescita significativa presso il suo Robin Hill Hotel a Torquay, Inghilterra, con le prenotazioni annuali che sono aumentate del 301%, raggiungendo 911 notti camera a giugno 2025, rispetto alle 227 notti camera del 2024. Il tariffa media giornaliera (ADR) dell'hotel è cresciuta del 20%, passando da £135 a £162.
Le prestazioni migliorate seguono aggiornamenti strategici che includono un nuovo chef formato in Francia, l'ampliamento dei servizi di ristorazione e l'introduzione di elementi culturali orientali. A partire da giugno 2025, l'hotel aprirà i servizi di ristorazione anche ai non residenti, offrendo un'esperienza esclusiva di tè pomeridiano inglese. Questi miglioramenti sono in linea con la strategia di MDJM di integrare tradizioni culturali orientali e occidentali nelle sue offerte di ospitalità.
MDJM (Nasdaq: UOKA) reportó un crecimiento significativo en su Robin Hill Hotel en Torquay, Inglaterra, con reservas anuales que aumentaron un 301% hasta 911 noches de habitación a junio de 2025, en comparación con 227 noches en 2024. La tarifa diaria promedio (ADR) del hotel incrementó un 20% de £135 a £162.
El mejor desempeño sigue a mejoras estratégicas que incluyen un nuevo chef formado en Francia, la expansión de los servicios de comedor y la incorporación de elementos culturales orientales. Desde junio de 2025, el hotel abrirá sus servicios de comedor a no residentes, presentando una experiencia exclusiva de té de la tarde inglés. Estas mejoras están alineadas con la estrategia de MDJM de integrar tradiciones culturales orientales y occidentales en sus ofertas de hospitalidad.
MDJM (나스닥: UOKA)는 영국 토키에 위치한 로빈 힐 호텔에서 큰 성장을 보고했으며, 2025년 6월 기준 연간 예약이 2024년 227박에서 301% 증가한 911박을 기록했습니다. 호텔의 평균 일일 요금(ADR)은 £135에서 £162로 20% 상승했습니다.
이러한 성과 향상은 프랑스에서 교육받은 새로운 셰프, 확장된 식사 서비스, 동양 문화 요소 도입 등 전략적 업그레이드에 따른 것입니다. 2025년 6월부터 호텔은 비투숙객에게도 식사 서비스를 개방하며, 대표적인 영국식 애프터눈 티 경험을 선보일 예정입니다. 이 개선 사항들은 MDJM이 동서양 문화 전통을 접목한 환대 전략과 일치합니다.
MDJM (Nasdaq : UOKA) a annoncé une croissance significative à son Robin Hill Hotel à Torquay, en Angleterre, avec des réservations annuelles en hausse de 301% à 911 nuitées en juin 2025, contre 227 nuitées en 2024. Le tarif journalier moyen (ADR) de l'hôtel a augmenté de 20%, passant de £135 à £162.
Cette amélioration des performances fait suite à des améliorations stratégiques incluant un nouveau chef formé en France, l'élargissement des services de restauration et l'introduction d'éléments culturels orientaux. À partir de juin 2025, l'hôtel ouvrira ses services de restauration aux non-résidents, proposant une expérience signature de thé anglais l'après-midi. Ces améliorations s'inscrivent dans la stratégie de MDJM visant à intégrer les traditions culturelles orientales et occidentales dans ses offres d'hospitalité.
MDJM (Nasdaq: UOKA) meldete ein signifikantes Wachstum in seinem Robin Hill Hotel in Torquay, England, mit einem Anstieg der Buchungen für das Gesamtjahr um 301% auf 911 Übernachtungen bis Juni 2025, im Vergleich zu 227 Übernachtungen im Jahr 2024. Der durchschnittliche Tagespreis (ADR) des Hotels stieg um 20% von £135 auf £162.
Die verbesserte Leistung folgt strategischen Aufwertungen, darunter ein neuer französisch ausgebildeter Küchenchef, erweiterte Gastronomieservices und die Einführung östlicher Kulturelemente. Ab Juni 2025 wird das Hotel seine Gastronomieservices auch für Nicht-Gäste öffnen und ein charakteristisches englisches Nachmittagstee-Erlebnis anbieten. Diese Verbesserungen entsprechen der Strategie von MDJM, östliche und westliche kulturelle Traditionen in sein Gastgewerbe zu integrieren.
- Room night bookings increased by 301% year-over-year to 911 nights
- Average daily rate (ADR) grew 20% from £135 to £162
- New revenue stream from opening dining services to non-residents
- Strategic upgrades including new French-trained chef and cultural experiences
- None.
Insights
MDJM's Robin Hill Hotel shows remarkable 301% booking growth with 20% higher rates, indicating successful cultural-fusion strategy implementation.
The operational turnaround at MDJM's Robin Hill Hotel property demonstrates impressive growth metrics that warrant investor attention. The 301% year-over-year increase in room night bookings (911 vs 227) coupled with a 20% improvement in ADR to
What's particularly notable is how MDJM has transformed a relatively underperforming asset through targeted experience enhancements rather than capital-intensive renovations. The strategic appointment of a French-trained chef and introduction of Eastern cultural elements has created a differentiated market position that's allowing them to command premium pricing in a competitive hospitality environment.
The planned expansion into non-resident dining services represents a classic revenue diversification strategy with minimal incremental operating costs, as the kitchen infrastructure and staffing already exist. This suggests management is executing an asset-optimization approach that leverages existing capabilities while expanding revenue streams.
Looking at the metrics holistically, the 301% booking growth significantly outpaces the 20% ADR increase, indicating the property has successfully increased both volume and pricing power simultaneously – a challenging feat in hospitality that typically requires exceptional execution and market positioning. This performance suggests MDJM's cultural asset management approach may be developing a competitive advantage that could potentially be replicated across other properties in their portfolio.
Strong Booking Momentum Expected to Continue Through the Second Half of the Year
LETHAM,
As of June 20, 2025, Robin Hill Hotel has received full-year bookings totaling 911 room nights, compared to 227 total room nights booked in all of 2024, representing a
The improved performance follows a series of strategic upgrades at Robin Hill Hotel, including the appointment of a seasoned French-trained chef, expanded in-house dining offerings, and the introduction of Eastern cultural elements such as Chinese tea and incense experiences. The combination of these cultural features with the property's Tudor-style architecture has created a unique hospitality offering that differentiates the hotel within the local market.
Starting in June 2025, Robin Hill Hotel plans to open its dining services to non-resident visitors, including the launch of a signature English afternoon tea experience. The Company anticipates this initiative will expand its customer base and contribute to increased revenue and profitability.
"Our recent progress at Robin Hill Hotel demonstrates the value of integrating cultural heritage and hospitality into a cohesive destination experience," said Mr. Siping Xu, Chairman and Chief Executive Officer of MDJM. "We remain committed to developing cultural properties that offer immersive guest experiences while supporting sustained asset value growth. The enhancements at Robin Hill Hotel reflect our broader strategy to fuse Eastern and Western traditions in a way that resonates with both local and international audiences."
About MDJM LTD
MDJM LTD is a global culture-driven asset management company focused on transforming historical properties into cultural hubs that integrate modern digital technology with rich historical value. The Company has been expanding its operations in the
Forward-Looking Statements
This announcement contains forward-looking statements. All statements other than statements of historical fact in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's annual report on Form 20-F and its other filings with the
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SOURCE MDJM LTD
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