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Wheels Up Experience Inc. has appointed Dave Harvey as its new Chief Commercial Officer, aiming to drive profitable business growth and increase market penetration. Harvey's extensive experience in commercial strategy and sales, particularly within the aviation industry, is expected to strengthen Wheels Up's position as a leader in premium aviation. His track record at Southwest Airlines, where he significantly increased market share among business travelers, positions him well to lead Wheels Up's commercial team and integrate key elements of the company's commercial engine.