Wheels Up Launches New Sustainable Aviation Fuel Program, Setting a New Industry Standard
Wheels Up (NYSE: UP) has launched a new Sustainable Aviation Fuel (SAF) program, partnering with Delta Air Lines to enable charter customers to contribute towards decarbonizing aviation. The program allows customers to support SAF usage regardless of their flight operator or departure airport. SAF, a renewable alternative to conventional jet fuel, can reduce lifecycle carbon emissions by up to 80% when compared to traditional jet fuel.
Through this initiative, customers can determine their desired SAF support level, with Wheels Up coordinating contributions through the Delta SAF Program. The company has also partnered with Chooose, a software platform specializing in lower-carbon aviation solutions, to support this initiative. Currently, SAF accounts for only 0.3% of global jet fuel production as of 2024.
Wheels Up (NYSE: UP) ha lanciato un nuovo programma di Carburante per Aviazione Sostenibile (SAF), collaborando con Delta Air Lines per permettere ai clienti di voli charter di contribuire alla decarbonizzazione dell'aviazione. Il programma consente ai clienti di sostenere l'uso del SAF indipendentemente dall'operatore del volo o dall'aeroporto di partenza. Il SAF, un'alternativa rinnovabile al carburante per jet tradizionale, può ridurre le emissioni di carbonio durante l'intero ciclo di vita fino al 80% rispetto al carburante convenzionale.
Attraverso questa iniziativa, i clienti possono scegliere il livello di supporto al SAF desiderato, mentre Wheels Up coordina i contributi tramite il programma SAF di Delta. L'azienda ha inoltre collaborato con Chooose, una piattaforma software specializzata in soluzioni per un'aviazione a minore impatto di carbonio, per sostenere questo progetto. Attualmente, il SAF rappresenta solo lo 0,3% della produzione globale di carburante per jet nel 2024.
Wheels Up (NYSE: UP) ha lanzado un nuevo programa de Combustible de Aviación Sostenible (SAF), en asociación con Delta Air Lines para permitir que los clientes de vuelos chárter contribuyan a la descarbonización de la aviación. El programa permite a los clientes apoyar el uso de SAF independientemente del operador del vuelo o del aeropuerto de salida. El SAF, una alternativa renovable al combustible convencional para jets, puede reducir las emisiones de carbono durante su ciclo de vida hasta en un 80% en comparación con el combustible tradicional.
A través de esta iniciativa, los clientes pueden elegir el nivel de apoyo al SAF que deseen, mientras Wheels Up coordina las contribuciones a través del Programa SAF de Delta. La empresa también se ha asociado con Chooose, una plataforma de software especializada en soluciones de aviación con menor carbono, para apoyar esta iniciativa. Actualmente, el SAF representa solo el 0,3% de la producción global de combustible para jets en 2024.
Wheels Up (NYSE: UP)는 Delta Air Lines와 협력하여 전세기 고객이 항공 탈탄소화에 기여할 수 있도록 하는 새로운 지속 가능한 항공 연료(SAF) 프로그램을 시작했습니다. 이 프로그램은 고객이 비행 운영자나 출발 공항에 관계없이 SAF 사용을 지원할 수 있도록 합니다. SAF는 기존 제트 연료에 대한 재생 가능한 대안으로, 전통적인 제트 연료와 비교할 때 전 과정 탄소 배출량을 최대 80%까지 줄일 수 있습니다.
이 이니셔티브를 통해 고객은 원하는 SAF 지원 수준을 결정할 수 있으며, Wheels Up는 Delta SAF 프로그램을 통해 기여를 조정합니다. 또한, 이 회사는 저탄소 항공 솔루션을 전문으로 하는 소프트웨어 플랫폼인 Chooose와 협력하여 이 프로그램을 지원하고 있습니다. 현재 SAF는 2024년 기준 전 세계 제트 연료 생산량의 단 0.3%에 불과합니다.
Wheels Up (NYSE : UP) a lancé un nouveau programme de Carburant d’Aviation Durable (SAF), en partenariat avec Delta Air Lines, permettant aux clients de vols charter de contribuer à la décarbonation de l’aviation. Ce programme offre aux clients la possibilité de soutenir l’utilisation du SAF, quel que soit leur opérateur de vol ou leur aéroport de départ. Le SAF, une alternative renouvelable au carburant classique pour avions, peut réduire les émissions de carbone sur l’ensemble du cycle de vie jusqu’à 80% par rapport au carburant traditionnel.
Grâce à cette initiative, les clients peuvent choisir leur niveau de soutien au SAF, Wheels Up coordonnant les contributions via le programme SAF de Delta. L’entreprise s’est également associée à Chooose, une plateforme logicielle spécialisée dans les solutions aéronautiques à faible émission de carbone, pour soutenir ce projet. Actuellement, le SAF ne représente que 0,3% de la production mondiale de carburant pour avions en 2024.
Wheels Up (NYSE: UP) hat ein neues Programm für Nachhaltigen Flugkraftstoff (SAF) gestartet und arbeitet dabei mit Delta Air Lines zusammen, um Charterkunden die Möglichkeit zu geben, zur Dekarbonisierung der Luftfahrt beizutragen. Das Programm ermöglicht es Kunden, die Nutzung von SAF unabhängig vom Flugbetreiber oder Abflughafen zu unterstützen. SAF, eine erneuerbare Alternative zu herkömmlichem Kerosin, kann die CO2-Emissionen über den gesamten Lebenszyklus im Vergleich zu traditionellem Flugbenzin um bis zu 80% reduzieren.
Im Rahmen dieser Initiative können Kunden ihren gewünschten Unterstützungsgrad für SAF festlegen, während Wheels Up die Beiträge über das Delta SAF-Programm koordiniert. Das Unternehmen hat zudem eine Partnerschaft mit Chooose geschlossen, einer Softwareplattform, die sich auf kohlenstoffärmere Luftfahrtlösungen spezialisiert hat, um diese Initiative zu unterstützen. Derzeit macht SAF nur 0,3% der weltweiten Kerosinproduktion im Jahr 2024 aus.
- Partnership with Delta Air Lines provides access to established SAF supply chain
- Program enables customers to contribute to carbon reduction regardless of location
- Initiative positions Wheels Up as an industry leader in sustainable aviation
- Potential to help increase SAF demand and scale production
- Limited SAF availability (only 0.3% of global jet fuel production)
- Physical SAF cannot be guaranteed at specific airports or flights
- Program relies on indirect contribution rather than direct SAF usage
Insights
Wheels Up's SAF program addresses growing sustainability demands in private aviation, but limited global availability (0.3% of jet fuel) means impact hinges on customer adoption.
Wheels Up's new Sustainable Aviation Fuel (SAF) program represents a strategic response to mounting environmental pressures in private aviation. The initiative's innovation isn't in SAF technology itself, but in creating an opt-in contribution model that works despite SAF's limited availability—currently just
The partnership with Delta Air Lines provides crucial credibility and infrastructure. Rather than building complex supply chains independently, Wheels Up can leverage Delta's established SAF procurement channels. This collaboration addresses a fundamental challenge in SAF implementation: physical availability constraints. The contribution model allows customers to support sustainable aviation regardless of departure location or aircraft operator.
From a technical perspective, SAF's "drop-in capability" means it blends with conventional jet fuel without requiring engine modifications, potentially reducing lifecycle carbon emissions by up to
This represents an incremental rather than transformative step. Private aviation faces particular scrutiny for its carbon footprint, estimated 5-14 times higher per passenger mile than commercial flights. This program offers high-net-worth clients a partial answer to such criticism while maintaining convenience.
The program's actual environmental impact depends entirely on customer participation rates and contribution levels—neither of which are projected in the release. However, by positioning themselves ahead of potential regulatory requirements and capturing environmentally-conscious market segments, Wheels Up demonstrates strategic foresight in an industry increasingly defined by sustainability concerns.
Innovative system allows charter customers to contribute towards advancing Sustainable Aviation Fuel
Wheels Up will partner with Delta Air Lines to purchase SAF, ultimately allowing private fliers to participate regardless of their flight operator or departure airport.
What is SAF?
Sustainable Aviation Fuel (SAF) is a renewable alternative to conventional jet fuel, derived from more sustainable feedstocks. SAF is developed through advanced processes that significantly reduce its carbon footprint over the fuel's lifecycle, as compared to traditional fossil-based jet fuel.
SAF is significant in its drop-in capability, meaning it can be blended with traditional jet fuel and used in existing aircraft engines without modification. By using SAF in this immediate and practical way, airlines can achieve up to an
How does this SAF Program work
While SAF is expected to play a critical role in decarbonizing aviation, it remains scarce today – in 2024, it only accounted for
In this context, it is impractical to ensure that every customer wishing to 'fly on SAF' has physical SAF at their airport, much less loaded into their specific flights. Through Wheels Up's program, charter customers determine the amount of SAF they wish to support, and Wheels Up coordinates with Delta to direct customer contributions through the Delta SAF Program.
By integrating SAF into Wheels Up's charter infrastructure, Wheels Up and its customers have the opportunity to help increase the demand for SAF. Such market frameworks are anticipated to play a critical role in scaling SAF production and use in the coming years.
To support this initiative, Wheels Up has partnered with Chooose, a leading software platform specializing in lower-carbon aviation solutions.
Commitment to Sustainability
With the launch of this SAF program, Wheels Up is taking a proactive step towards helping to reduce aviation's carbon footprint. This introduction empowers customers to make more sustainable travel choices and contribute towards decarbonizing aviation by supporting SAF.
Jill Greer, Wheels Up's Executive Vice President, Investor Relations and Sustainability, commented:
"We are delighted to launch our Sustainable Aviation Fuel (SAF) program. As demand for ESG-conscious travel options grows, this initiative allows our customers to take meaningful steps toward reducing their carbon footprint, while reinforcing Wheels Up's commitment to sustainable aviation."
Charlotte Lollar, Director of Sustainable Aviation Fuel at Delta Air Lines, added:
"We are pleased to collaborate with Wheels Up to provide access to Delta's SAF supply. Through this new partnership, we're able to offer charter customers a traceable and scalable way to contribute to reducing aviation emissions - even when traveling in locations where SAF is not readily available. We are excited to continue to propel the industry forward toward more sustainable aviation solutions."
About Wheels Up
Wheels Up is a leading provider of on-demand private aviation in the
For more information, visit www.wheelsup.com.
About Chooose
Chooose builds software solutions to enable the lower carbon fuel value chain. Companies like Alaska Airlines, Air Canada, Delta Air Lines, Flexport and Wheels Up use the Chooose platform to operate and scale their SAF programs and to advance voluntary and compliance carbon initiatives. For more information, please visit chooose.today.
Media contact: press@wheelsup.com
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SOURCE Wheels Up
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