Wheels Up Partners with United Autosports to Deliver Customers Unmatched Motorsport Experiences
Wheels Up Experience (NYSE: UP) has announced a global partnership with United Autosports, a leading endurance racing team and McLaren Automotive's official racing partner. The collaboration will provide Wheels Up customers with exclusive access to prestigious motorsport events, including the FIA World Endurance Championship, European Le Mans Series, and WeatherTech IMSA SportsCar Championship.
The partnership launches at the 2025 24 Hours of Le Mans on June 14-15, coinciding with McLaren's 30th anniversary of their 1995 victory. Wheels Up's branding will be featured on United Autosports' vehicles and uniforms, debuting at Le Mans. Customers will gain behind-the-scenes access, trackside viewing, and direct interaction with team members at various global racing events, from Sebring and Daytona to Spa, Imola, and Bahrain.
Wheels Up Experience (NYSE: UP) ha annunciato una partnership globale con United Autosports, una squadra di punta nelle gare di endurance e partner ufficiale di McLaren Automotive. Questa collaborazione offrirà ai clienti di Wheels Up un accesso esclusivo a prestigiosi eventi motoristici, tra cui il FIA World Endurance Championship, la European Le Mans Series e il WeatherTech IMSA SportsCar Championship.
La partnership prenderà il via durante le 24 Ore di Le Mans 2025, il 14 e 15 giugno, in concomitanza con il 30° anniversario della vittoria di McLaren nel 1995. Il marchio Wheels Up sarà presente sulle vetture e sulle divise di United Autosports, con il debutto proprio a Le Mans. I clienti potranno godere di accessi esclusivi dietro le quinte, viste a bordo pista e interazioni dirette con i membri del team in vari eventi motoristici internazionali, da Sebring e Daytona fino a Spa, Imola e Bahrain.
Wheels Up Experience (NYSE: UP) ha anunciado una asociación global con United Autosports, un equipo líder en carreras de resistencia y socio oficial de McLaren Automotive. Esta colaboración brindará a los clientes de Wheels Up acceso exclusivo a prestigiosos eventos de automovilismo, incluyendo el Campeonato Mundial de Resistencia FIA, la European Le Mans Series y el WeatherTech IMSA SportsCar Championship.
La asociación se estrenará en las 24 Horas de Le Mans 2025 los días 14 y 15 de junio, coincidiendo con el 30º aniversario de la victoria de McLaren en 1995. La marca Wheels Up aparecerá en los vehículos y uniformes de United Autosports, debutando en Le Mans. Los clientes tendrán acceso exclusivo tras bambalinas, vistas junto a la pista e interacción directa con los miembros del equipo en varios eventos de carreras a nivel mundial, desde Sebring y Daytona hasta Spa, Imola y Baréin.
Wheels Up Experience (NYSE: UP)는 맥라렌 오토모티브의 공식 레이싱 파트너이자 선도적인 내구 레이싱 팀인 United Autosports와 글로벌 파트너십을 발표했습니다. 이번 협력을 통해 Wheels Up 고객들은 FIA 세계 내구 챔피언십, 유럽 르망 시리즈, WeatherTech IMSA 스포츠카 챔피언십 등 권위 있는 모터스포츠 이벤트에 독점적으로 참여할 수 있게 됩니다.
이 파트너십은 2025년 6월 14일부터 15일까지 열리는 르망 24시에서 시작되며, 맥라렌이 1995년 우승한 지 30주년을 맞는 해와 맞물립니다. Wheels Up의 브랜드는 르망에서 처음으로 United Autosports의 차량과 유니폼에 노출될 예정입니다. 고객들은 세브링, 데이토나, 스파, 이몰라, 바레인 등 전 세계 다양한 레이싱 이벤트에서 팀 멤버들과 직접 소통하며 비하인드 신 접근과 트랙사이드 관람을 경험할 수 있습니다.
Wheels Up Experience (NYSE : UP) a annoncé un partenariat mondial avec United Autosports, une équipe de course d'endurance de premier plan et partenaire officiel de McLaren Automotive. Cette collaboration offrira aux clients de Wheels Up un accès exclusif à des événements prestigieux de sport automobile, notamment le Championnat du Monde d'Endurance FIA, la European Le Mans Series et le WeatherTech IMSA SportsCar Championship.
Le partenariat débutera lors des 24 Heures du Mans 2025 les 14 et 15 juin, coïncidant avec le 30e anniversaire de la victoire de McLaren en 1995. Le branding Wheels Up sera visible sur les véhicules et les uniformes de United Autosports, faisant ses débuts au Mans. Les clients bénéficieront d'un accès en coulisses, d'une vue en bord de piste et d'interactions directes avec les membres de l'équipe lors de divers événements de course à travers le monde, de Sebring et Daytona à Spa, Imola et Bahreïn.
Wheels Up Experience (NYSE: UP) hat eine globale Partnerschaft mit United Autosports bekannt gegeben, einem führenden Team im Ausdauerrennsport und offizieller Rennpartner von McLaren Automotive. Die Zusammenarbeit ermöglicht Wheels Up-Kunden exklusiven Zugang zu renommierten Motorsportveranstaltungen wie der FIA World Endurance Championship, der European Le Mans Series und der WeatherTech IMSA SportsCar Championship.
Die Partnerschaft startet bei den 24 Stunden von Le Mans 2025 am 14. und 15. Juni, zeitgleich mit dem 30. Jubiläum von McLarens Sieg im Jahr 1995. Das Wheels Up-Branding wird auf den Fahrzeugen und Uniformen von United Autosports zu sehen sein und debütiert bei Le Mans. Kunden erhalten hinter den Kulissen Zugang, Tribünenplätze an der Strecke und direkte Interaktion mit Teammitgliedern bei verschiedenen internationalen Rennveranstaltungen, von Sebring und Daytona bis Spa, Imola und Bahrain.
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The partnership kicks off at the 2025 24 Hours of Le Mans on June 14-15, a highly coveted event that also marks the 30th anniversary of McLaren's legendary 1995 overall victory. From the paddock to the pit wall, Wheels Up customers will have a rare opportunity to witness endurance racing at its most iconic venue through immersive behind-the-scenes experiences, trackside viewing, and opportunities to connect directly with drivers, engineers, and team leadership.
With motorsport—particularly endurance racing—experiencing a 'platinum era' of popularity and technological advancements, Wheels Up identified a unique opportunity to embed its customers at the heart of the action. A shared commitment to unique and immersive experiences underscores this exclusive partnership. Building on the access customers already enjoy to premier global events through the brand's Wheels Down program, this new relationship with United Autosports further reinforces Wheels Up's commitment to delivering world-class experiences that go beyond aviation.
To further celebrate Wheels Up's formal entry into the world of motorsports, United Autosports cars and drivers will proudly feature the brand's logo and decals on both vehicles and uniforms. These sleek co-branded elements will debut at Le Mans, serving as a visual emblem of this strategic alliance. With the dual benefit of elevated access for customers and impactful brand visibility on a global stage, this partnership underscores Wheels Up's continued commitment to aligning with likeminded, world-class brands.
Beyond Le Mans, customers will enjoy opportunities for curated access at other marquee events, such as Lone Star Le Mans, the sixth round of the FIA World Endurance Championship at Circuit of the
Whether attending races at Sebring, Daytona, Spa, Imola, or
George Mattson, CEO of Wheels Up, commented:
"Our 'Wheels Down' portfolio is designed to deliver immersive, unforgettable experiences that extend far beyond air travel. Just as private aviation and motorsport are defined by a relentless pursuit of excellence and constant innovation, this partnership with United Autosports and McLaren gives our customers rare access to the world of elite motorsport. It also puts the Wheels Up name in front of a global audience that values performance, innovation, and exclusivity—fueling both brand awareness and growth."
Richard Dean, CEO and Team Principal of United Autosports, added:
"Wheels Up understands the power of creating unforgettable moments. Their community of discerning customers is a perfect fit for the unique and visceral world of endurance racing. We're excited to welcome them into our garage, our team environment, and our global journey of chasing victories."
About Wheels Up:
Wheels Up is a leading provider of on-demand private aviation in the
For more information, visit www.wheelsup.com.
About United Autosports:
Founded by Richard Dean and McLaren Racing CEO Zak Brown, United Autosports is one of the most prominent endurance racing teams in the world. With championship-winning entries in prototype and GT competitions, the team has secured two class victories at the 24 Hours of Le Mans (2020 and 2024) and the ROLEX 24 at Daytona in 2025, establishing itself at the forefront of global endurance motorsport. The team is officially partnered with McLaren Automotive in the LMGT3 category of the FIA World Endurance Championship, and has secured four entries in this year's 24 Hours of Le Mans across three different categories.
Media Contacts:
Wheels Up
Thomas Fry
VP, Communications
Thomas.Fry@wheelsup.com
United Autosports
Scarlett Whittell
Marketing Manager
Scarlett@unitedautosports.com
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SOURCE Wheels Up
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