Upexi Establishes Advisory Committee and Welcomes Arthur Hayes as First Member
Upexi (NASDAQ: UPXI), a consumer products brand owner with cryptocurrency operations, has announced the formation of an Advisory Committee to enhance its performance and market presence. The company has appointed Arthur Hayes, co-founder of BitMEX and current CIO of Maelstrom, as its first committee member.
The Advisory Committee aims to leverage expertise in cryptocurrency and traditional finance to optimize decision-making, elevate Upexi's brand visibility, and facilitate capital raising opportunities. Hayes, known for inventing the perpetual swap in crypto trading, brings significant experience from his roles at Deutsche Bank, Citigroup, and as BitMEX co-founder.
The company plans to announce additional committee members in the coming weeks, focusing on expanding its presence in the Solana ecosystem through strategic partnerships and investments.
Upexi (NASDAQ: UPXI), proprietaria di marchi di prodotti di consumo con attività legate alle criptovalute, ha annunciato la costituzione di un Comitato Consultivo per potenziare la sua performance e la presenza sul mercato. L'azienda ha nominato Arthur Hayes, cofondatore di BitMEX e attuale CIO di Maelstrom, come primo membro del comitato.
Il Comitato Consultivo intende mettere a frutto competenze sia nel settore delle criptovalute sia nella finanza tradizionale per migliorare il processo decisionale, aumentare la visibilità del marchio Upexi e agevolare opportunità di raccolta di capitali. Hayes, noto per aver ideato il perpetual swap nel trading crypto, porta con sé una vasta esperienza maturata in Deutsche Bank, Citigroup e come cofondatore di BitMEX.
L'azienda annuncerà ulteriori membri del comitato nelle prossime settimane, con l'obiettivo di espandere la sua presenza nell'ecosistema Solana attraverso partnership strategiche e investimenti.
Upexi (NASDAQ: UPXI), propietaria de marcas de productos de consumo con operaciones en criptomonedas, ha anunciado la creación de un Comité Asesor para mejorar su rendimiento y presencia en el mercado. La compañía ha designado a Arthur Hayes, cofundador de BitMEX y actual CIO de Maelstrom, como primer miembro del comité.
El Comité Asesor busca aprovechar la experiencia en criptomonedas y finanzas tradicionales para optimizar la toma de decisiones, elevar la visibilidad de la marca Upexi y facilitar oportunidades de captación de capital. Hayes, conocido por crear el perpetual swap en el trading de criptos, aporta una amplia experiencia adquirida en Deutsche Bank, Citigroup y como cofundador de BitMEX.
La compañía planea anunciar más miembros del comité en las próximas semanas, centrándose en ampliar su presencia en el ecosistema Solana mediante alianzas estratégicas e inversiones.
Upexi (NASDAQ: UPXI), 암호화폐 사업을 보유한 소비재 브랜드 소유 기업이 성과와 시장 존재감을 강화하기 위해 자문위원회를 신설한다고 발표했습니다. 회사는 Arthur Hayes를 위원회의 첫 번째 구성원으로 임명했으며, 그는 BitMEX의 공동창업자이자 현재 Maelstrom의 CIO입니다.
자문위원회는 암호화폐 및 전통 금융 분야의 전문성을 활용해 의사결정을 최적화하고 Upexi의 브랜드 가시성을 높이며 자금 조달 기회를 촉진하는 것을 목표로 합니다. Hayes는 암호화폐 거래에서 퍼페추얼 스왑(perpetual swap)을 고안한 인물로, Deutsche Bank와 Citigroup 근무 경력 및 BitMEX 공동창업자로서의 경험을 갖추고 있습니다.
회사는 향후 몇 주 내에 추가 위원들을 발표할 예정이며, 전략적 파트너십과 투자를 통해 Solana 생태계 내에서의 입지를 확대하는 데 주력할 계획입니다.
Upexi (NASDAQ: UPXI), propriétaire de marques de produits grand public avec des activités en cryptomonnaies, a annoncé la création d'un Comité consultatif afin d'améliorer ses performances et sa présence sur le marché. La société a nommé Arthur Hayes, cofondateur de BitMEX et actuel CIO de Maelstrom, comme premier membre du comité.
Le Comité consultatif vise à mobiliser une expertise en cryptomonnaies et en finance traditionnelle pour optimiser la prise de décision, accroître la visibilité de la marque Upexi et faciliter les opportunités de levée de fonds. Hayes, connu pour avoir inventé le perpetual swap dans le trading crypto, apporte une expérience significative acquise chez Deutsche Bank, Citigroup et en tant que cofondateur de BitMEX.
La société prévoit d'annoncer d'autres membres du comité dans les semaines à venir, en se concentrant sur l'expansion de sa présence dans l'écosystème Solana via des partenariats stratégiques et des investissements.
Upexi (NASDAQ: UPXI), Inhaberin von Konsumgütermarken mit Krypto-Aktivitäten, hat die Einrichtung eines Beratergremiums angekündigt, um ihre Performance und Marktpräsenz zu stärken. Das Unternehmen ernannte Arthur Hayes, Mitgründer von BitMEX und derzeit CIO von Maelstrom, zum ersten Mitglied des Gremiums.
Das Beratergremium soll Fachwissen aus Kryptowährungen und traditioneller Finanzwelt nutzen, um Entscheidungsprozesse zu optimieren, die Sichtbarkeit der Marke Upexi zu erhöhen und Kapitalbeschaffungsmöglichkeiten zu erleichtern. Hayes, bekannt für die Erfindung des Perpetual Swaps im Krypto-Trading, bringt umfassende Erfahrung aus Stationen bei Deutsche Bank, Citigroup und als Mitgründer von BitMEX mit.
Das Unternehmen plant, in den kommenden Wochen weitere Gremiumsmitglieder bekannt zu geben und dabei seine Präsenz im Solana-Ökosystem durch strategische Partnerschaften und Investitionen auszubauen.
- Strategic appointment of Arthur Hayes, a prominent figure in crypto with extensive traditional finance background
- Formation of Advisory Committee to enhance decision-making and unlock capital raising opportunities
- Potential expansion in Solana ecosystem through strategic partnerships
- Advisory Committee is still in formation with only one member currently appointed
- Concrete business impact and timeline of initiatives remains undefined
Additional members to join the Advisory Committee in the coming weeks to optimize performance, increase visibility and unlock capital raising opportunities
Arthur brings deep expertise, exposure and connectivity to both digital assets and traditional finance
TAMPA, Fla., Aug. 12, 2025 (GLOBE NEWSWIRE) -- Upexi, Inc. (NASDAQ: UPXI) (the "Company" or "Upexi"), a brand owner specializing in the development, manufacturing and distribution of consumer products with diversification into the cryptocurrency space, today announced the establishment of the Upexi Advisory Committee, composed of highly prominent individuals from the digital assets and traditional finance industries. Upexi will seek to leverage the expertise, visibility and network of the Advisory Committee by:
- Accessing members’ world-leading cryptocurrency, financial and legal/regulatory expertise for optimized decision-making and performance
- Harnessing members’ commanding visibility, industry stature and influence to elevate Upexi’s brand and presence
- Utilizing members’ unparalleled connectivity and network to unlock high-impact initiatives, including capital raising efforts
In conjunction with the establishment of the Advisory Committee, Upexi today has welcomed Arthur Hayes (Twitter: @CryptoHayes) as its first member. A former equity derivatives trader at Deutsche Bank and Citigroup, Arthur’s deep financial acumen and bold vision quickly propelled him to the forefront of the digital assets space, where he co-founded BitMEX, one of the world’s largest cryptocurrency exchanges, and revolutionized digital asset trading with the invention of the perpetual swap – the most widely-traded crypto financial product of all time. Arthur is widely regarded as a thought leader whose market insights and macroeconomic commentary are followed closely by investors around the world. His fearless approach to innovation and profound impact on the industry has cemented his legacy as one of the space’s most iconic and respected voices.
Allan Marshall, Upexi’s Chief Executive Officer, stated, “The Advisory Committee will be a catalyst for Upexi’s next stage of growth – driving performance, amplifying our brand and unlocking transformative opportunities. It will expand our footprint in the Solana ecosystem through strategic partnerships and targeted investments and help us champion Solana among institutions and corporates. With our culture of innovation and unique position at the intersection of cryptocurrencies and traditional finance, there is no more fitting inaugural member than Arthur Hayes.”
“Maelstrom, an investment fund focused on digital assets, backed Upexi months ago due to its clear treasury model expertise, deep connectivity to traditional finance, and a risk-conscious strategy designed to maximize value while resonating with a broad spectrum of investors,” said Arthur Hayes. “Since then, Upexi has executed on its vision with precision, and I’m eager to help cement its position as the definitive Solana treasury company.”
Additional Advisory Committee members will be announced over the coming weeks, with Committee-related content and initiatives forthcoming over the coming year and beyond. See www.upexi.com/advisorycommittee for more information and to stay up to date.
Arthur Hayes is the CIO of Maelstrom, a family office that invests across the crypto ecosystem. He is also the co-founder of BitMEX – the first crypto unicorn. Prior to entering the crypto industry, he worked as a trader in the capital markets divisions of Deutsche Bank and Citibank. Arthur holds a Bachelors of Economics from the Wharton School of Business. He has appeared on major business news networks including Bloomberg and CNBC. He is active on X (@cryptohayes) and releases a monthly newsletter (Crypto Trader Digest) read by thousands of investors globally.
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About Upexi, Inc.
Upexi is a brand owner specializing in the development, manufacturing, and distribution of consumer products. The Company has entered the cryptocurrency industry and cash management of assets through a cryptocurrency portfolio. For more information on Upexi’s treasury strategy and future developments, visit www.upexi.com.
Follow Upexi on X - https://x.com/upexitreasury
Follow CEO, Allan Marshall, on X - https://x.com/upexiallan
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About Maelstrom
Maelstrom is an investment fund focused on digital assets. It is managed by the family office of Arthur Hayes (co-founder, BitMEX). The fund’s mandate is to build a portfolio of infrastructure companies that will serve as the foundation of the next wave of trustless decentralization. Website: Maelstrom.Fund
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Forward Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. For example, the Company is using forward looking statements when it discusses the anticipated use of proceeds. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with business strategy, potential acquisitions, revenue guidance, product development, integration, and synergies of acquiring companies and personnel. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward- looking statements. Although we believe that the beliefs, plans, expectations, and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K and other periodic reports filed from time-to-time with the Securities and Exchange Commission.
Maelstrom
Media Contact
pr@maelstrom.fund
Upexi Company Contact
Brian Rudick, Chief Strategy Officer
Email: brian.rudick@upexi.com
Phone: (216) 347-0473
Upexi Media Contact
Gasthalter & Co.
Upexi@gasthalter.com
Upexi Investor Relations Contact
KCSA Strategic Communications
Valter Pinto, Managing Director
(212) 896-1254
Upexi@KCSA.com
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