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Upexi Welcomes SOL Big Brain to the Upexi Advisory Committee

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Upexi (NASDAQ: UPXI), a consumer products brand owner with cryptocurrency operations, has announced the addition of S◎L Big Brain to its Advisory Committee, joining Arthur Hayes as a founding member. S◎L Big Brain, a key figure in the Solana ecosystem, brings significant influence through roles at MonkeDAO and BigBrainVC.

The appointment strengthens Upexi's position in the Solana ecosystem, with S◎L Big Brain's expertise in bridging traditional finance with cryptocurrency markets. Big Brain Holdings expressed commitment to advancing both Solana and Upexi's growth, aiming to establish Solana as a significant force in global finance.

Upexi (NASDAQ: UPXI), proprietario di marchi di consumer products con operazioni nel settore delle criptovalute, ha annunciato l'aggiunta di S◎L Big Brain al suo Advisory Committee, entrando come membro fondatore insieme ad Arthur Hayes. S◎L Big Brain, figura chiave nell'ecosistema Solana, esercita un'influenza significativa ricoprendo ruoli in MonkeDAO e BigBrainVC.

La nomina rafforza la posizione di Upexi nell'ecosistema Solana, grazie all'expertise di Big Brain nel collegare la finanza tradizionale ai mercati delle criptovalute. Big Brain Holdings ha espresso impegno nel promuovere la crescita sia di Solana sia di Upexi, con l'obiettivo di affermare Solana come forza significativa nella finanza globale.

Upexi (NASDAQ: UPXI), empresa propietaria de marcas de productos de consumo con operaciones en criptomonedas, ha anunciado la incorporación de S◎L Big Brain a su Comité Asesor, uniéndose a Arthur Hayes como miembro fundador. S◎L Big Brain, figura clave en el ecosistema de Solana, aporta una influencia significativa a través de roles en MonkeDAO y BigBrainVC.

La nominación fortalece la posición de Upexi en el ecosistema Solana, con la experiencia de Big Brain en conectar las finanzas tradicionales con los mercados de criptomonedas. Big Brain Holdings expresó su compromiso de impulsar el crecimiento tanto de Solana como de Upexi, con el objetivo de convertir a Solana en una fuerza importante de las finanzas globales.

Upexi (NASDAQ: UPXI)는 암호화폐 사업을 운영하는 소비재 브랜드 소유자로, S◎L Big Brain를 자문위원회에 영입했다고 발표했습니다. Arthur Hayes와 함께 창립 멤버로 합류합니다. Solana 생태계의 핵심 인물인 S◎L Big Brain은 MonkeDAO와 BigBrainVC에서의 역할을 통해 큰 영향력을 발휘합니다.

이번 임명으로 Solana 생태계 내에서 Upexi의 위치가 강화되며, 전통 금융과 암호화폐 시장을 연결하는 Big Brain의 전문성이 기여합니다. Big Brain Holdings는 Solana와 Upexi의 성장 촉진에 대한 약속을 표명하며, Solana를 글로벌 금융의 중요한 힘으로 자리매김하는 것을 목표로 합니다.

Upexi (NASDAQ: UPXI), propriétaire de marques de produits de consommation et opérant dans les cryptomonnaies, a annoncé l'ajout de S◎L Big Brain à son comité consultatif, se joignant à Arthur Hayes en tant que membre fondateur. S◎L Big Brain, figure clé de l'écosystème Solana, apporte une influence significative par ses rôles chez MonkeDAO et BigBrainVC.

La nomination renforce la position d'Upexi dans l'écosystème Solana, grâce à l'expertise de Big Brain dans le pont entre la finance traditionnelle et les marchés de cryptomonnaies. Big Brain Holdings a exprimé son engagement à favoriser la croissance de Solana et d'Upexi, dans le but d'établir Solana comme une force majeure de la finance mondiale.

Upexi (NASDAQ: UPXI), ein Hersteller von Konsumgütermarken mit Aktivitäten im Bereich Kryptowährungen, hat die Aufnahme von S◎L Big Brain in seinen Beratungsausschuss bekannt gegeben und schließt sich damit als Gründungsmitglied Arthur Hayes an. S◎L Big Brain ist eine Schlüsselfigur im Solana-Ökosystem und bringt durch Funktionen bei MonkeDAO und BigBrainVC erheblichen Einfluss mit.

Die Berufung stärkt die Position von Upexi im Solana-Ökosystem, dank der Expertise von Big Brain, traditionelle Finanzen mit Kryptomärkten zu verbinden. Big Brain Holdings hat sein Engagement bekräftigt, sowohl Solana als auch das Wachstum von Upexi voranzutreiben, mit dem Ziel, Solana als bedeutende Kraft in der globalen Finanzwelt zu etablieren.

Upexi (NASDAQ: UPXI)، مالك علامة منتجات استهلاكية مع عمليات في عملات مشفرة، أعلن عن إضافة S◎L Big Brain إلى لجنة الاستشارة لديه، لينضم إلى آرثر هاي في كونه عضوًا مؤسسًا. S◎L Big Brain، شخصية رئيسية في منظومة سولانا، يجلب تأثيرًا كبيرًا من خلال أدواره في MonkeDAO وBigBrainVC.

تعزز التعيينة موقع Upexi في منظومة سولانا، مع خبرة Big Brain في جسر التمويل التقليدي مع أسواق العملات المشفّرة. عبرت Big Brain Holdings عن التزامها بتعزيز نمو سولانا وUpexi معًا، بهدف ترسيخ سولانا كقوة مهمة في المالية العالمية.

Upexi (NASDAQ: UPXI),是一家拥有并运营加密货币业务的消费品品牌所有者,宣布将S◎L Big Brain加入其咨询委员会,成为创始成员之一,与Arthur Hayes并列。S◎L Big Brain是Solana生态系统中的关键人物,通过在MonkeDAO和BigBrainVC的角色带来重要影响力。

此次任命强化了Upexi在Solana生态系统中的地位,Big Brain在将传统金融与加密货币市场连接方面的专业知识将发挥作用。Big Brain Holdings表示将致力于推动Solana和Upexi的增长,目标是在全球金融领域确立Solana的重要地位。

Positive
  • Strategic addition of influential Solana ecosystem leader to Advisory Committee
  • Enhanced potential for growth opportunities in the Solana ecosystem
  • Strengthened partnership with Big Brain Holdings
Negative
  • None.

Upexi’s second Advisory Committee member is the cultural heartbeat of Solana, uniting capital, community, and vision

TAMPA, Fla., Sept. 30, 2025 (GLOBE NEWSWIRE) -- Upexi, Inc. (NASDAQ: UPXI), a brand owner specializing in the development, manufacturing, and distribution of consumer products with diversification into the cryptocurrency space, today announced the addition of S◎L Big Brain (Twitter: @SOLBigBrain) to the Upexi Advisory Committee, joining Arthur Hayes as founding Upexi Advisory Committee members.

S◎L Big Brain stands at the very heart of the Solana ecosystem – an indispensable force driving culture, influence, and vision. Playing key roles at MonkeDAO and BigBrainVC, S◎L Big Brain champions transformation, amplifies voice, and cultivates community with unparalleled reach and enduring influence. Operating at the nexus of culture and technology, S◎L Big Brain is a visionary architect, shaping narratives, setting the pace, and embodying the energy that drives Solana forward.

Allan Marshall, Upexi’s Chief Executive Officer, stated, “As Big Brain Holdings’s fearless frontman, S◎L Big Brain has become synonymous with Solana itself. Having S◎L Big Brain and Big Brain Holdings in our corner opens the door to transformative opportunities across the Solana ecosystem and beyond. Big Brain has been instrumental in Upexi’s growth, and we look forward to furthering our partnership.”  

“From the very beginning, we placed a bold bet on Solana and on Upexi,” said Big Brain Holdings. “Leveraging its unrivaled traditional finance expertise, Upexi is bridging worlds – educating traditional investors on why Solana is changing everyday lives. We remain unwavering in our commitment to propel both Solana and Upexi forward and will work relentlessly to make Solana a universal force in global finance.”

About Upexi, Inc.
Upexi is a brand owner specializing in the development, manufacturing, and distribution of consumer products. The Company has entered the cryptocurrency industry and cash management of assets through a cryptocurrency portfolio. For more information on Upexi’s treasury strategy and future developments, visit www.upexi.com.

Follow Upexi on X - https://x.com/upexitreasury
Follow CEO, Allan Marshall, on X - https://x.com/upexiallan
Follow CSO, Brian Rudick, on X - https://x.com/thetinyant

Forward Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. For example, the Company is using forward looking statements when it discusses the anticipated use of proceeds. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with business strategy, potential acquisitions, revenue guidance, product development, integration, and synergies of acquiring companies and personnel. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward- looking statements. Although we believe that the beliefs, plans, expectations, and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Company Contact
Brian Rudick, Chief Strategy Officer
Email:brian.rudick@upexi.com
Phone: (203) 442-5391

Media Contact
Gasthalter & Co.
Upexi@gasthalter.com

Investor Relations Contact
KCSA Strategic Communications
Valter Pinto, Managing Director
(212) 896-1254
Upexi@KCSA.com


FAQ

Who is S◎L Big Brain and why did Upexi (UPXI) add them to their Advisory Committee?

S◎L Big Brain is a key figure in the Solana ecosystem, involved with MonkeDAO and BigBrainVC. They were added to Upexi's Advisory Committee to help drive growth opportunities across the Solana ecosystem and bridge traditional finance with cryptocurrency markets.

Who are the members of Upexi's (UPXI) Advisory Committee?

The Upexi Advisory Committee consists of two founding members: S◎L Big Brain and Arthur Hayes.

What is Upexi's (UPXI) strategy in the cryptocurrency space?

Upexi is focusing on bridging traditional finance with cryptocurrency markets, particularly within the Solana ecosystem, while leveraging their traditional finance expertise to educate investors about Solana's potential.

What is Big Brain Holdings' relationship with Upexi (UPXI)?

Big Brain Holdings has been instrumental in Upexi's growth and has made investments in both Solana and Upexi. They are committed to advancing both entities and establishing Solana in global finance.
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