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Upexi Welcomes SOL Big Brain to the Upexi Advisory Committee

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Upexi (NASDAQ: UPXI), a consumer products brand owner with cryptocurrency operations, has announced the addition of S◎L Big Brain to its Advisory Committee, joining Arthur Hayes as a founding member. S◎L Big Brain, a key figure in the Solana ecosystem, brings significant influence through roles at MonkeDAO and BigBrainVC.

The appointment strengthens Upexi's position in the Solana ecosystem, with S◎L Big Brain's expertise in bridging traditional finance with cryptocurrency markets. Big Brain Holdings expressed commitment to advancing both Solana and Upexi's growth, aiming to establish Solana as a significant force in global finance.

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Positive

  • Strategic addition of influential Solana ecosystem leader to Advisory Committee
  • Enhanced potential for growth opportunities in the Solana ecosystem
  • Strengthened partnership with Big Brain Holdings

Negative

  • None.

News Market Reaction 32 Alerts

+2.67% News Effect
+13.5% Peak in 30 hr 15 min
+$10M Valuation Impact
$391M Market Cap
1.2x Rel. Volume

On the day this news was published, UPXI gained 2.67%, reflecting a moderate positive market reaction. Argus tracked a peak move of +13.5% during that session. Our momentum scanner triggered 32 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $10M to the company's valuation, bringing the market cap to $391M at that time.

Data tracked by StockTitan Argus on the day of publication.

Upexi’s second Advisory Committee member is the cultural heartbeat of Solana, uniting capital, community, and vision

TAMPA, Fla., Sept. 30, 2025 (GLOBE NEWSWIRE) -- Upexi, Inc. (NASDAQ: UPXI), a brand owner specializing in the development, manufacturing, and distribution of consumer products with diversification into the cryptocurrency space, today announced the addition of S◎L Big Brain (Twitter: @SOLBigBrain) to the Upexi Advisory Committee, joining Arthur Hayes as founding Upexi Advisory Committee members.

S◎L Big Brain stands at the very heart of the Solana ecosystem – an indispensable force driving culture, influence, and vision. Playing key roles at MonkeDAO and BigBrainVC, S◎L Big Brain champions transformation, amplifies voice, and cultivates community with unparalleled reach and enduring influence. Operating at the nexus of culture and technology, S◎L Big Brain is a visionary architect, shaping narratives, setting the pace, and embodying the energy that drives Solana forward.

Allan Marshall, Upexi’s Chief Executive Officer, stated, “As Big Brain Holdings’s fearless frontman, S◎L Big Brain has become synonymous with Solana itself. Having S◎L Big Brain and Big Brain Holdings in our corner opens the door to transformative opportunities across the Solana ecosystem and beyond. Big Brain has been instrumental in Upexi’s growth, and we look forward to furthering our partnership.”  

“From the very beginning, we placed a bold bet on Solana and on Upexi,” said Big Brain Holdings. “Leveraging its unrivaled traditional finance expertise, Upexi is bridging worlds – educating traditional investors on why Solana is changing everyday lives. We remain unwavering in our commitment to propel both Solana and Upexi forward and will work relentlessly to make Solana a universal force in global finance.”

About Upexi, Inc.
Upexi is a brand owner specializing in the development, manufacturing, and distribution of consumer products. The Company has entered the cryptocurrency industry and cash management of assets through a cryptocurrency portfolio. For more information on Upexi’s treasury strategy and future developments, visit www.upexi.com.

Follow Upexi on X - https://x.com/upexitreasury
Follow CEO, Allan Marshall, on X - https://x.com/upexiallan
Follow CSO, Brian Rudick, on X - https://x.com/thetinyant

Forward Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. For example, the Company is using forward looking statements when it discusses the anticipated use of proceeds. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with business strategy, potential acquisitions, revenue guidance, product development, integration, and synergies of acquiring companies and personnel. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward- looking statements. Although we believe that the beliefs, plans, expectations, and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Company Contact
Brian Rudick, Chief Strategy Officer
Email:brian.rudick@upexi.com
Phone: (203) 442-5391

Media Contact
Gasthalter & Co.
Upexi@gasthalter.com

Investor Relations Contact
KCSA Strategic Communications
Valter Pinto, Managing Director
(212) 896-1254
Upexi@KCSA.com


FAQ

Who is S◎L Big Brain and why did Upexi (UPXI) add them to their Advisory Committee?

S◎L Big Brain is a key figure in the Solana ecosystem, involved with MonkeDAO and BigBrainVC. They were added to Upexi's Advisory Committee to help drive growth opportunities across the Solana ecosystem and bridge traditional finance with cryptocurrency markets.

Who are the members of Upexi's (UPXI) Advisory Committee?

The Upexi Advisory Committee consists of two founding members: S◎L Big Brain and Arthur Hayes.

What is Upexi's (UPXI) strategy in the cryptocurrency space?

Upexi is focusing on bridging traditional finance with cryptocurrency markets, particularly within the Solana ecosystem, while leveraging their traditional finance expertise to educate investors about Solana's potential.

What is Big Brain Holdings' relationship with Upexi (UPXI)?

Big Brain Holdings has been instrumental in Upexi's growth and has made investments in both Solana and Upexi. They are committed to advancing both entities and establishing Solana in global finance.
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