Protein Pop Launches Protein Pop Plus at Costco Nationwide

Rhea-AI Summary

Rise Wellness (NASDAQ:USNA) launched Protein Pop Plus, a clear, carbonated 12-ounce protein beverage delivering 30 grams of protein per can, now available at all 607 Costco locations nationwide as of Feb. 25, 2026.

Protein Pop Plus blends whey protein isolate and bovine collagen, contains zero sugar and no artificial sweeteners, is gluten free, and ships in 15‑packs across three flavors: Citrus, Mango Peach, and Orange Cream.

Positive

• Distribution expanded to 607 Costco locations nationwide
• High protein content of 30 g per 12‑oz can
• Formula combines whey isolate + bovine collagen with zero sugar and no artificial sweeteners
• Retail footprint follows national Target rollout, indicating accelerating retail expansion
• Pack formats available as 15‑packs in three flavors at launch

Negative

• None.

News Market Reaction – USNA

-1.85%

2 alerts

-1.85% News Effect

-$7M Valuation Impact

$380M Market Cap

0.1x Rel. Volume

On the day this news was published, USNA declined 1.85%, reflecting a mild negative market reaction. Our momentum scanner triggered 2 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $7M from the company's valuation, bringing the market cap to $380M at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Costco locations: 607 stores Protein per can: 30 grams Can size: 12 ounces +5 more

8 metrics

Costco locations 607 stores Protein Pop Plus launch footprint across U.S. Costco network

Protein per can 30 grams Protein Pop Plus clear, carbonated protein beverage per 12-ounce can

Can size 12 ounces Serving size for each Protein Pop Plus can

Original Protein Pop protein 22 grams Protein content in original Protein Pop line launched at Target

Pack size 15-pack Protein Pop Plus multipack configuration at Costco

Flavor count 3 flavors Citrus, Mango Peach, Orange Cream in current Protein Pop Plus lineup

Expo West 2026 dates March 3–6, 2026 Natural Products Expo West 2026 where Protein Pop will exhibit

Sugar content 0 grams Protein Pop Plus formulated with zero sugar and no artificial sweeteners

Market Reality Check

Price: $21.26 Vol: Volume 153,753 is 1.24x t...

normal vol

$21.26 Last Close

Volume Volume 153,753 is 1.24x the 20-day average of 123,538, indicating modestly elevated trading before this news. normal

Technical Shares at $21.66 are trading below the 200-day MA of $25.68, after a pullback of 43.48% from the 52-week high and 17.21% above the 52-week low.

Peers on Argus

Peers in Packaged Foods showed mixed moves, with OTLY up 8.05%, WEST down 0.2%, ...

Peers in Packaged Foods showed mixed moves, with OTLY up 8.05%, WEST down 0.2%, and others near flat. This pattern suggests the Protein Pop Plus launch is more company-specific than part of a broad sector rotation.

Historical Context

5 past events · Latest: Feb 17 (Negative)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 17	Earnings and outlook	Negative	-1.1%	Mixed FY2025 results with sharply lower profits and cautious FY2026 outlook.
Feb 02	Leadership commentary	Neutral	-0.2%	CEO commentary on self-renewal and strategic growth principles for leaders.
Jan 12	Sales outlook update	Positive	+3.8%	Preliminary FY2025 sales modestly above guidance and detailed FY2026 segment outlook.
Jan 08	CEO transition	Positive	+2.3%	Kevin Guest returning as CEO to drive next phase of strategic growth.
Jan 05	Mindset commentary	Neutral	-2.2%	Executive chairman shares growth mindset principles and philanthropic book details.

Pattern Detected

Recent company-specific and strategic news, including leadership changes and guidance updates, has generally seen price moves that align with the perceived tone of the announcements, with only one notable divergence on softer, motivational messaging.

Recent Company History

Over the past few months, USANA has reported FY2025 results with $925.3M in net sales but sharply lower earnings, while guiding FY2026 sales to $925M–$1.0B and highlighting Hiya and Rise Wellness as non-core growth drivers. A January update outlined preliminary 2025 sales of about $925M and detailed 2026 segment outlooks, including Rise Wellness. Leadership changes brought Kevin Guest back as CEO. Against this backdrop, the Protein Pop Plus nationwide Costco launch represents further execution on the Rise Wellness growth narrative.

Market Pulse Summary

This announcement highlights a meaningful distribution milestone for Rise Wellness, with Protein Pop...

Analysis

This announcement highlights a meaningful distribution milestone for Rise Wellness, with Protein Pop Plus rolling out to all 607 Costco locations in the U.S. and extending the Protein Pop brand beyond its earlier Target launch. It builds on prior disclosures that positioned Rise Wellness as a non-core growth driver within USANA’s FY2026 outlook. Investors may watch how this launch contributes to Rise’s growth targets and how it fits alongside broader initiatives following recent leadership changes and mixed FY2025 results.

Key Terms

whey protein isolate, bovine collagen, stevia leaf extract, gluten free

4 terms

whey protein isolate medical

"Protein Pop Plus delivers 30 grams of protein... combining a blend of whey protein isolate plus bovine collagen"

A highly purified form of milk-derived protein powder that removes most fat and lactose, leaving concentrated protein used in dietary supplements, sports nutrition and fortified foods. Investors watch it because shifts in consumer health trends, raw milk supply and production costs, product labeling or trade rules directly affect sales volumes, profit margins and competitive positioning for companies that manufacture or sell protein ingredients—similar to how fuel quality and availability influence transportation businesses.

bovine collagen medical

"combining a blend of whey protein isolate plus bovine collagen into a clear, lightly carbonated beverage"

Bovine collagen is a structural protein extracted from cow skin, bones, or connective tissue that is used in medical products, cosmetics, supplements and food to support skin, joint or tissue repair. Think of it as biological scaffolding that companies turn into creams, implants or powders. Investors care because demand, safety testing, regulatory approvals, supply chain constraints and disease or quality issues can directly affect sales, costs and the valuation of firms that make or sell these products.

stevia leaf extract medical

"The beverage is sweetened with a premium stevia leaf extract blend, contains no artificial sweeteners"

Stevia leaf extract is a concentrated, natural sweetener made from the leaves of the stevia plant, used to replace sugar and sweeten foods and drinks without adding calories. Investors care because its regulatory approval, cost, supply and consumer acceptance affect food and beverage companies’ product costs, pricing and sales — think of it as a cheaper, calorie-free ingredient that can change profit margins and market demand much like a new, popular recipe ingredient would.

gluten free medical

"contains no artificial sweeteners, and is gluten free, making it accessible to a wide range of lifestyles"

A "gluten free" label states that a food product meets defined safety standards for very low or undetectable levels of gluten — the protein found in wheat, barley and rye — so it is safe for people with celiac disease or gluten sensitivity. For investors, that certification affects who can buy the product, the ability to charge a premium, and exposure to recall or regulatory risk, much like a "nut‑free" label opens a product to allergy‑sensitive customers.

AI-generated analysis. Not financial advice.

The brand expands its Protein Pop line with a carbonated, clear protein beverage delivering 30 grams of protein per can

SALT LAKE CITY, Feb. 25, 2026 /PRNewswire/ -- Rise Wellness announced the expansion of its Protein Pop offering with the launch of Protein Pop Plus, a new carbonated, ready‑to‑drink clear protein beverage now available at all 607 Costco locations across the United States. Protein Pop Plus builds on the success of the brand's original Protein Pop line, offering consumers a bold new way to enjoy high‑protein nutrition in a refreshing, carbonated format.

Protein Pop Plus delivers 30 grams of protein in a 12‑ounce can, combining a blend of whey protein isolate plus bovine collagen into a clear, lightly carbonated beverage designed to drink more like a soda than a traditional protein shake. With zero sugar, no artificial sweeteners, and no caffeine, Protein Pop Plus is positioned as a satisfying alternative for consumers seeking functional nutrition without heaviness or compromise.

"Protein Pop Plus represents the next evolution of our Protein Pop brand," said Darin Perry, CEO of Rise Wellness. "It's the only clear protein drink in the market with 30 grams of protein, collagen and no artificial sweeteners. It's a great option for consumers looking for protein options throughout the day, not just post‑workout morning routines."

From Expo West to Nationwide Retail Expansion

Protein Pop made its debut at Natural Products Expo West last year, where the brand debuted its original clear protein beverage to the natural and specialty retail community. Following strong interest and momentum from Expo West, Protein Pop with 22 grams of whey protein isolate launched nationwide in all Target stores in September, positioning the brand as a fast‑growing player in the functional beverage space.

The launch of Protein Pop Plus at Costco marks the next chapter in the brand's growth, expanding distribution to one of the country's most influential retailers while introducing a higher protein content in a carbonated format that further differentiates the Protein Pop lineup.

Unlike traditional creamy protein shakes, Protein Pop Plus offers a carbonated experience that sets it apart in the functional beverage category. The beverage is sweetened with a premium stevia leaf extract blend, contains no artificial sweeteners, and is gluten free, making it accessible to a wide range of lifestyles.  As a clear protein drink, Protein Pop Plus can be enjoyed out of the can or over ice.

Protein Pop Plus is available in a 15-pack with three flavors – Citrus, Mango Peach, and Orange Cream, with more flavors to come later this fall. Each flavor is formulated to deliver a clean taste and a highly satiating experience in a convenient, ready‑to‑drink can.

Natural Products Expo West 2026

Protein Pop will return to Natural Products Expo West 2026, taking place March 3–6, 2026, at the Anaheim Convention Center in Anaheim, California. Attendees are invited to visit the Protein Pop booth (BOOTH N1602) to sample both Protein Pop and the newly launched Protein Pop Plus.

About Protein Pop

Protein Pop is one of two brands owned by Rise Wellness, a wholly owned subsidiary of USANA Health Sciences, Inc. Protein Pop is a clear, ready‑to‑drink protein beverage brand delivering high‑quality protein in a light, refreshing format. Designed as an alternative to traditional creamy protein shakes, Protein Pop offers a clean, modern approach to functional beverages that fit seamlessly into everyday routines. For more information, visit www.proteinpop.com.

About USANA Health Sciences, Inc.

Founded in 1992, USANA Health Sciences, Inc. (NYSE: USNA) develops and manufactures premium nutritional supplements, functional foods, and personal care products for its Brand Partners and Preferred Customers across 25 global markets. Driven by its commitment to health and wellness, USANA empowers people around the world to live healthier, more vibrant lives.

Along with its core business, USANA owns a 78.8% controlling ownership stake in Hiya Health Products, a children's health and wellness company. USANA owns 100% interest in Rise Wellness, makers of Rise Bars, Protein Pop and Protein Pop Plus clear protein drinks. Hiya and Rise Wellness offer a variety of clean‑label health products.

More information on USANA can be found at www.usana.com. More information on Hiya is available at www.hiyahealth.com.

Investor & Media Contacts

Media Contact:
Sam Hallman
(801) 707-9941
sam@risewellnessinc.com 

Investor Contact:
Andrew Masuda
Investor Relations
(801) 954-7201
investor.relations@usanainc.com

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SOURCE USANA

FAQ

Is Protein Pop Plus available at Costco nationwide (USNA) and when did it launch?

Yes — Protein Pop Plus launched nationwide at Costco on Feb. 25, 2026. According to the company, the product is now stocked in all 607 Costco locations across the United States as a 15‑pack offering in three launch flavors.

How much protein does Protein Pop Plus contain per can and what proteins are used (USNA)?

Each 12‑ounce can contains 30 grams of protein. According to the company, the beverage combines whey protein isolate and bovine collagen to deliver high protein in a clear, lightly carbonated format with zero sugar.

What are the key formulation claims for Protein Pop Plus sold at Costco (USNA)?

Protein Pop Plus is sweetened with stevia leaf extract, contains zero sugar, no artificial sweeteners, no caffeine, and is gluten free. According to the company, it is positioned as a clear, soda‑like protein alternative for broad lifestyles.

Which flavors and pack sizes of Protein Pop Plus are available at Costco (USNA)?

Protein Pop Plus is offered in a 15‑pack with three flavors: Citrus, Mango Peach, and Orange Cream. According to the company, additional flavors are planned for release later this fall to expand the lineup.

How does the Protein Pop Plus launch at Costco relate to Protein Pop's prior retail expansion (USNA)?

The Costco launch follows Protein Pop's nationwide Target rollout and Expo West debut. According to the company, this marks the next growth stage, introducing a higher‑protein, carbonated SKU to major retail channels.