Protein Pop Launches Protein Pop Plus at Costco Nationwide

Rise Wellness (NASDAQ:USNA) launched Protein Pop Plus, a clear, carbonated 12-ounce protein beverage delivering 30 grams of protein per can, now available at all 607 Costco locations nationwide as of Feb. 25, 2026.

Rhea-AI Summary

Rise Wellness (NASDAQ:USNA) launched Protein Pop Plus, a clear, carbonated 12-ounce protein beverage delivering 30 grams of protein per can, now available at all 607 Costco locations nationwide as of Feb. 25, 2026.

Protein Pop Plus blends whey protein isolate and bovine collagen, contains zero sugar and no artificial sweeteners, is gluten free, and ships in 15‑packs across three flavors: Citrus, Mango Peach, and Orange Cream.

Positive

• Distribution expanded to 607 Costco locations nationwide
• High protein content of 30 g per 12‑oz can
• Formula combines whey isolate + bovine collagen with zero sugar and no artificial sweeteners
• Retail footprint follows national Target rollout, indicating accelerating retail expansion
• Pack formats available as 15‑packs in three flavors at launch

Negative

• None.

Argus Feb 25 session

-1.85% close to close Open Argus

Details

News Market Reaction – USNA

On Feb 25, the day this news came out, USNA closed 1.85% below the previous close.

Data tracked by StockTitan Argus for the Feb 25 session.

Key Figures

Costco locations: 607 stores Protein per can: 30 grams Can size: 12 ounces +5 more

Costco locations

607 stores

Protein Pop Plus launch footprint across U.S. Costco network

Protein per can

30 grams

Protein Pop Plus clear, carbonated protein beverage per 12-ounce can

Can size

12 ounces

Serving size for each Protein Pop Plus can

Original Protein Pop protein

22 grams

Protein content in original Protein Pop line launched at Target

Pack size

15-pack

Protein Pop Plus multipack configuration at Costco

Flavor count

3 flavors

Citrus, Mango Peach, Orange Cream in current Protein Pop Plus lineup

Expo West 2026 dates

March 3–6, 2026

Natural Products Expo West 2026 where Protein Pop will exhibit

Sugar content

0 grams

Protein Pop Plus formulated with zero sugar and no artificial sweeteners

Historical Context

5 past events · Latest: Feb 17

5 events

1. Feb 17

   Earnings and outlook

   24h Move

   -1.1%

   Mixed FY2025 results with sharply lower profits and cautious FY2026 outlook.

2. Feb 02

   Leadership commentary

   24h Move

   -0.2%

   CEO commentary on self-renewal and strategic growth principles for leaders.

3. Jan 12

   Sales outlook update

   24h Move

   +3.8%

   Preliminary FY2025 sales modestly above guidance and detailed FY2026 segment outlook.

4. Jan 08

   CEO transition

   24h Move

   +2.3%

   Kevin Guest returning as CEO to drive next phase of strategic growth.

5. Jan 05

   Mindset commentary

   24h Move

   -2.2%

   Executive chairman shares growth mindset principles and philanthropic book details.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

whey protein isolate, bovine collagen, stevia leaf extract, gluten free

4 terms

whey protein isolate medical

"Protein Pop Plus delivers 30 grams of protein... combining a blend of whey protein isolate plus bovine collagen"

A highly purified form of milk-derived protein powder that removes most fat and lactose, leaving concentrated protein used in dietary supplements, sports nutrition and fortified foods. Investors watch it because shifts in consumer health trends, raw milk supply and production costs, product labeling or trade rules directly affect sales volumes, profit margins and competitive positioning for companies that manufacture or sell protein ingredients—similar to how fuel quality and availability influence transportation businesses.

bovine collagen medical

"combining a blend of whey protein isolate plus bovine collagen into a clear, lightly carbonated beverage"

Bovine collagen is a structural protein extracted from cow skin, bones, or connective tissue that is used in medical products, cosmetics, supplements and food to support skin, joint or tissue repair. Think of it as biological scaffolding that companies turn into creams, implants or powders. Investors care because demand, safety testing, regulatory approvals, supply chain constraints and disease or quality issues can directly affect sales, costs and the valuation of firms that make or sell these products.

stevia leaf extract medical

"The beverage is sweetened with a premium stevia leaf extract blend, contains no artificial sweeteners"

Stevia leaf extract is a concentrated, natural sweetener made from the leaves of the stevia plant, used to replace sugar and sweeten foods and drinks without adding calories. Investors care because its regulatory approval, cost, supply and consumer acceptance affect food and beverage companies’ product costs, pricing and sales — think of it as a cheaper, calorie-free ingredient that can change profit margins and market demand much like a new, popular recipe ingredient would.

gluten free medical

"contains no artificial sweeteners, and is gluten free, making it accessible to a wide range of lifestyles"

A "gluten free" label states that a food product meets defined safety standards for very low or undetectable levels of gluten — the protein found in wheat, barley and rye — so it is safe for people with celiac disease or gluten sensitivity. For investors, that certification affects who can buy the product, the ability to charge a premium, and exposure to recall or regulatory risk, much like a "nut‑free" label opens a product to allergy‑sensitive customers.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The brand expands its Protein Pop line with a carbonated, clear protein beverage delivering 30 grams of protein per can

SALT LAKE CITY, Feb. 25, 2026 /PRNewswire/ -- Rise Wellness announced the expansion of its Protein Pop offering with the launch of Protein Pop Plus, a new carbonated, ready‑to‑drink clear protein beverage now available at all 607 Costco locations across the United States. Protein Pop Plus builds on the success of the brand's original Protein Pop line, offering consumers a bold new way to enjoy high‑protein nutrition in a refreshing, carbonated format.

Protein Pop Plus delivers 30 grams of protein in a 12‑ounce can, combining a blend of whey protein isolate plus bovine collagen into a clear, lightly carbonated beverage designed to drink more like a soda than a traditional protein shake. With zero sugar, no artificial sweeteners, and no caffeine, Protein Pop Plus is positioned as a satisfying alternative for consumers seeking functional nutrition without heaviness or compromise.

"Protein Pop Plus represents the next evolution of our Protein Pop brand," said Darin Perry, CEO of Rise Wellness. "It's the only clear protein drink in the market with 30 grams of protein, collagen and no artificial sweeteners. It's a great option for consumers looking for protein options throughout the day, not just post‑workout morning routines."

From Expo West to Nationwide Retail Expansion

Protein Pop made its debut at Natural Products Expo West last year, where the brand debuted its original clear protein beverage to the natural and specialty retail community. Following strong interest and momentum from Expo West, Protein Pop with 22 grams of whey protein isolate launched nationwide in all Target stores in September, positioning the brand as a fast‑growing player in the functional beverage space.

The launch of Protein Pop Plus at Costco marks the next chapter in the brand's growth, expanding distribution to one of the country's most influential retailers while introducing a higher protein content in a carbonated format that further differentiates the Protein Pop lineup.

Unlike traditional creamy protein shakes, Protein Pop Plus offers a carbonated experience that sets it apart in the functional beverage category. The beverage is sweetened with a premium stevia leaf extract blend, contains no artificial sweeteners, and is gluten free, making it accessible to a wide range of lifestyles.  As a clear protein drink, Protein Pop Plus can be enjoyed out of the can or over ice.

Protein Pop Plus is available in a 15-pack with three flavors – Citrus, Mango Peach, and Orange Cream, with more flavors to come later this fall. Each flavor is formulated to deliver a clean taste and a highly satiating experience in a convenient, ready‑to‑drink can.

Natural Products Expo West 2026

Protein Pop will return to Natural Products Expo West 2026, taking place March 3–6, 2026, at the Anaheim Convention Center in Anaheim, California. Attendees are invited to visit the Protein Pop booth (BOOTH N1602) to sample both Protein Pop and the newly launched Protein Pop Plus.

About Protein Pop

Protein Pop is one of two brands owned by Rise Wellness, a wholly owned subsidiary of USANA Health Sciences, Inc. Protein Pop is a clear, ready‑to‑drink protein beverage brand delivering high‑quality protein in a light, refreshing format. Designed as an alternative to traditional creamy protein shakes, Protein Pop offers a clean, modern approach to functional beverages that fit seamlessly into everyday routines. For more information, visit www.proteinpop.com.

About USANA Health Sciences, Inc.

Founded in 1992, USANA Health Sciences, Inc. (NYSE: USNA) develops and manufactures premium nutritional supplements, functional foods, and personal care products for its Brand Partners and Preferred Customers across 25 global markets. Driven by its commitment to health and wellness, USANA empowers people around the world to live healthier, more vibrant lives.

Along with its core business, USANA owns a 78.8% controlling ownership stake in Hiya Health Products, a children's health and wellness company. USANA owns 100% interest in Rise Wellness, makers of Rise Bars, Protein Pop and Protein Pop Plus clear protein drinks. Hiya and Rise Wellness offer a variety of clean‑label health products.

More information on USANA can be found at www.usana.com. More information on Hiya is available at www.hiyahealth.com.

Investor & Media Contacts

Media Contact:
Sam Hallman
(801) 707-9941
sam@risewellnessinc.com 

Investor Contact:
Andrew Masuda
Investor Relations
(801) 954-7201
investor.relations@usanainc.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/protein-pop-launches-protein-pop-plus-at-costco-nationwide-302696809.html

SOURCE USANA

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Is Protein Pop Plus available at Costco nationwide (USNA) and when did it launch?

Yes — Protein Pop Plus launched nationwide at Costco on Feb. 25, 2026. According to the company, the product is now stocked in all 607 Costco locations across the United States as a 15‑pack offering in three launch flavors.

How much protein does Protein Pop Plus contain per can and what proteins are used (USNA)?

Each 12‑ounce can contains 30 grams of protein. According to the company, the beverage combines whey protein isolate and bovine collagen to deliver high protein in a clear, lightly carbonated format with zero sugar.

What are the key formulation claims for Protein Pop Plus sold at Costco (USNA)?

Protein Pop Plus is sweetened with stevia leaf extract, contains zero sugar, no artificial sweeteners, no caffeine, and is gluten free. According to the company, it is positioned as a clear, soda‑like protein alternative for broad lifestyles.

Which flavors and pack sizes of Protein Pop Plus are available at Costco (USNA)?

Protein Pop Plus is offered in a 15‑pack with three flavors: Citrus, Mango Peach, and Orange Cream. According to the company, additional flavors are planned for release later this fall to expand the lineup.

How does the Protein Pop Plus launch at Costco relate to Protein Pop's prior retail expansion (USNA)?

The Costco launch follows Protein Pop's nationwide Target rollout and Expo West debut. According to the company, this marks the next growth stage, introducing a higher‑protein, carbonated SKU to major retail channels.