USANA Executive Chairman Kevin Guest Shares Timeless Lessons for a 2026 Growth Mindset
Rhea-AI Summary
USANA (NYSE: USNA) Executive Chairman Kevin Guest on Jan 5, 2026 urged leaders to adopt a growth mindset for lasting achievement and fulfillment.
Guest highlights four traits—resilience, curiosity, purpose, and awareness—and four starter strategies: find mentors, practice positive self-talk, serve others, and trust intuition. He is author of All the Right Reasons, with all proceeds benefiting the USANA Foundation; each book purchase provides 40 meals and the foundation has delivered over 112 million meals. The company operates in 25 countries. For more, visit www.kevinguest.com.
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News Market Reaction 1 Alert
On the day this news was published, USNA declined 2.21%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
USNA was down 0.97% pre‑news, with peers showing mixed moves: OTLY up 2.28%, WEST down 2.16%, LWAY down 5.55%, JBSS down 0.99%, and SENEB flat. This points to stock‑specific dynamics rather than a unified sector trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 23 | Charitable initiative | Positive | -0.5% | USANA Foundation holiday food pack providing meals to Utah students and families. |
| Dec 16 | Product quality award | Positive | +0.1% | USANA Probiotic earned ConsumerLab.com Seal of Approval for quality and purity. |
| Dec 04 | Sponsorship extension | Positive | -3.0% | Extended partnership with Jamaica Bobsleigh and Skeleton Federation through future Olympics. |
| Dec 03 | Branding/philanthropy | Positive | +2.0% | Kevin Guest highlighted service and book‑linked meal donations on Make a Gift Day. |
| Nov 11 | Product quality award | Positive | -0.9% | MagneCal D supplement received ConsumerLab.com Seal of Approval for label accuracy. |
Recent positive branding and philanthropy news often saw muted or negative next‑day moves, suggesting good‑news headlines have not consistently driven upside for USNA.
Over the last few months, USANA has highlighted charitable initiatives, product quality validation, and brand partnerships. Notable events include a large holiday food pack on Dec 23, 2025, ConsumerLab.com approvals for key supplements, and extended sponsorship of the Jamaica Bobsleigh team. Several of these ostensibly positive announcements were followed by flat to negative price reactions, framing today’s leadership‑and‑mindset message as part of an ongoing reputation and mission‑driven communication cadence rather than a clear financial catalyst.
Market Pulse Summary
This announcement centers on leadership themes and philanthropy rather than direct financial metrics. Kevin Guest’s focus on resilience, curiosity, purpose, and awareness reinforces USANA’s mission‑driven brand, while book sales funding 40 meals each and more than 112 million meals to date highlight social impact. In context of recent charitable and product‑quality news, this continues a narrative of culture and reputation building, rather than signaling an immediate change to sales or earnings.
AI-generated analysis. Not financial advice.
"Success is about the experiences you have, the relationships you build, and the lessons you apply," said Guest, who is also the author of the bestseller, All the Right Reasons: 12 Principles for Living a Life in Harmony.
For the international leader, whose company operates in 25 countries, four traits stand out when it comes to building a growth mindset:
- Resilience to navigate setbacks;
- Curiosity to keep learning;
- Purpose to fuel meaningful action; and
- Awareness to identify both opportunities and risks.
According to Guest, leaders and teams who lean into these qualities can see real results, whether in professional or personal development.
In All the Right Reasons, Guest recalls a pivotal moment early in his own career when a rushed business decision and ignoring his gut led to a major financial loss.
"It stung, without a doubt," he said. "But that pain reshaped the way I do business today, and I've found that the hardest moments often teach us the most. That's where growth lives."
For anyone looking to take their own mindset to the next level in 2026, Guest suggests four initial strategies:
- Find mentors who challenge and inspire you.
- Practice positive self-talk, which is more powerful than most think.
- Look for ways to serve others, inside and outside the office.
- Never underestimate the quiet nudge of intuition; it can point you to your best decisions.
All proceeds from sales of All the Right Reasons benefit the USANA Foundation. Each book purchase provides 40 meals to feed hungry children, a cause close to Guest's heart and another testament to the power of purposeful growth. The non-profit organization has provided over 112 million meals to date.
For more insight and to learn how to get involved, visit www.kevinguest.com.
About Kevin Guest
Kevin Guest is Executive Chairman of USANA Health Sciences, a billion-dollar global nutritional company based in
ABOUT USANA HEALTH SCIENCES
USANA Health Sciences, a global leader in health and wellness products, has long recognized the importance of social wellness in building a successful business. From its 1992 founding, USANA has focused on clear and concise communication to build trust with its customers and distributors in 25 countries. For more information about USANA Health Sciences and its dedication to promoting health, wellness, and entrepreneurial success, visit USANA.com.
MEDIA CONTACT
Tim Brown, Candid Communications
tim@candidcom.com
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SOURCE USANA
FAQ
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