On National "Make-a-Gift Day," Kevin Guest Says the Most Meaningful Gifts Are the Ones Money Can't Buy
Rhea-AI Summary
USANA (NYSE: USNA) marked National Make a Gift Day on Dec 3, 2025 with Executive Chairman Kevin Guest highlighting creative, non‑monetary gifts and the role of service in lasting relationships.
Guest, author of All the Right Reasons, shares personal courtship stories and links book sales to charity: each book sold funds 40 meals, and the book has provided more than 1.8 million meals through the USANA Foundation.
The release reiterates USANA's global reach in 25 countries and its focus on health, wellness, and social impact.
Positive
- 1.8 million meals provided from book proceeds
- 40 meals per book donated via the USANA Foundation
- USANA presence in 25 countries
- Executive chairman authored a bestselling book promoting service and creativity
Negative
- None.
News Market Reaction
On the day this news was published, USNA gained 1.97%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
USNA was up 4.04% while key packaged food peers were mostly flat to down, with OTLY, WEST, LWAY, and SENEB all showing negative or marginal moves. Peer momentum showed only WEST in the scanner, suggesting today’s move was company-specific rather than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 04 | Sports partnership | Positive | -3.0% | Extended sponsorship of Jamaica bobsleigh team and Olympic branding exposure. |
| Dec 03 | Brand/CSR news | Positive | +2.0% | Make-a-Gift Day story linking Kevin Guest’s book to charitable meals. |
| Nov 11 | Product validation | Positive | -0.9% | MagneCal D supplement earned ConsumerLab.com Seal of Approval for quality. |
| Nov 06 | Community support | Positive | -6.1% | USANA Foundation event packing 3,000 food bags for families hit by SNAP cuts. |
| Nov 03 | Leadership message | Positive | +0.5% | Executive Chairman urged a values-driven “great re-engagement” with employees. |
Positive brand and social-impact news has often seen mixed or negative price reactions, with more divergence than alignment.
Over the past months, USANA highlighted purpose-driven branding and community initiatives. On Nov 3, leadership messaging focused on trust and values-led culture. Subsequent releases emphasized food assistance efforts, product quality recognition, and this Make-a-Gift Day story tying Kevin Guest’s book to philanthropy, including over 1.8 million meals donated. Price reactions around these largely positive narratives have been inconsistent, alternating between modest gains and selloffs.
Market Pulse Summary
This announcement highlights USANA’s emphasis on generosity, service, and social impact, tying Kevin Guest’s book to over 1.8 million donated meals and reinforcing the company’s presence in 25 countries. In context of prior community and leadership messages, it underscores a consistent brand narrative around purpose and wellness. Investors may watch how such initiatives intersect with future financial performance and customer engagement metrics.
AI-generated analysis. Not financial advice.
Creative gestures and shared experiences form the foundation of lasting love.
Long before he led an international company or became a bestselling author, Guest was a college student trying to win the heart of a woman who would eventually become his wife. The problem? She had a serious boyfriend.
"I knew if I was going to win her heart, I had to be extraordinary—and extraordinarily creative," Guest writes in All the Right Reasons. That meant no typical dinners or movies. Instead, he turned dates into personalized experiences: a surprise meal and firepit outside ancient ice caves, a science-lab-themed dinner, drinking through beakers and test tubes, and impromptu jam sessions where couples formed their own makeshift bands in the music room.
"We managed to come up with all sorts of creative activities," he writes. "And we still enjoy creative dates to this day."
Decades later, Kevin and his wife are still crafting creative memories. For their 30th anniversary, they leaned into humor and heart, camping at a Walmart in their RV and dressing in thrifted leisure suits to make a music video for their kids.
"Gifts aren't always wrapped in bows," said Guest. "Sometimes the best gift is presence, effort, and creating a memory together. Those are the things that last."
Guest often speaks about the power of service and creativity in building strong relationships—both personally and professionally. His book All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony explores these themes through real-life stories and heartfelt lessons.
To read more about Kevin's creative courtship and the gifts that built a lasting relationship, visit www.kevinguest.com or follow him on LinkedIn.
Service and Creativity: The Lasting Impact
Now a bestselling author, Guest often emphasizes that the principles behind creative giving, e.g., intentionality, presence, and connection, can also strengthen relationships, boost resilience, and inspire service. In fact, his book's proceeds support The USANA Foundation, which provides food and nutrition to underserved communities worldwide.
"Service is one of the most powerful ways we can uplift others and nourish our own well-being," he said.
To date, All the Right Reasons has provided more than 1.8 million meals through its partnership with the USANA Foundation. Each book purchased contributes 40 meals to those in need.
To learn more or read the full story behind Kevin's creative courtship, visit www.kevinguest.com.
USANA Health Sciences (NYSE: USNA), a global leader in health and wellness products, has long recognized the importance of social wellness in building a successful business. From its founding in 1992, USANA has focused on clear and concise communication to build trust with its customers and distributors in 25 countries. For more information about USANA Health Sciences and its dedication to promoting health, wellness, and entrepreneurial success, visit USANA.com.
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MEDIA CONTACT:
Tim Brown, Candid Communications
tim@candidcom.com
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SOURCE USANA
FAQ
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