USANA Extends Partnership with World-Famous Jamaican Bobsled Team to Help Fuel Their Olympic Dreams
Rhea-AI Summary
USANA (NASDAQ:USNA) announced an extension of its partnership with the Jamaica Bobsleigh and Skeleton Federation through two additional Olympic cycles on Dec. 4, 2025. USANA will continue supplying nutritional products and will have its logo on the team's bobsled, helmets, and racing suits. The partnership began in early 2024; in November 2025 the Jamaica 4-man bobsled team won its first international gold at the North American Cup in Whistler, Canada. USANA said it will support the team as they prepare for future Olympic Games.
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News Market Reaction
On the day this news was published, USNA declined 2.97%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
USNA’s pre-news gain of 4.04% contrasted with mixed peers: several packaged-food names were down, while WEST appeared in the momentum scanner up 6.21% without same-day news. The setup looks more stock-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 04 | Sports partnership | Positive | -3.0% | Extended Jamaican bobsled partnership through two more Olympic cycles. |
| Dec 03 | CSR / branding | Positive | +2.0% | Message on meaningful gifts and charitable meal donations via book sales. |
| Nov 11 | Product validation | Positive | -0.9% | MagneCal D supplement received ConsumerLab.com Seal of Approval. |
| Nov 06 | Community support | Positive | -6.1% | USANA Foundation event packing 3,000 food bags for Utah families. |
| Nov 03 | Leadership message | Positive | +0.5% | Executive chairman urged a trust- and purpose-led “great re-engagement.” |
Recent non-financial, brand- and values-focused releases have produced small, mixed price moves, with several positive-toned announcements followed by negative next-day reactions.
Over the last few months, USANA has focused news flow on brand reputation, social impact, and leadership messaging. On Nov 11, 2025, its MagneCal D supplement earned the ConsumerLab.com Seal of Approval. Earlier in November, the USANA Foundation highlighted a community event packing 3,000 food bags, and Kevin Guest promoted values-driven leadership on Nov 3, 2025. The current Jamaican bobsled partnership extension continues this pattern of brand- and mission-oriented communications rather than direct financial updates.
Market Pulse Summary
This announcement extends USANA’s partnership with the Jamaica Bobsleigh and Skeleton Federation through two additional Olympic cycles, adding long-term brand visibility on sleds, helmets, and racing suits. It underscores the company’s focus on elite sports sponsorship rather than immediate financial metrics. In context of recent values- and community-oriented news, investors may watch how such branding translates into future sales trends and how it complements the company’s broader strategic and earnings updates.
AI-generated analysis. Not financial advice.
Partnership will now run through two more Olympic cycles
To learn more about how USANA fuels the best athletes in the world, please visit USANA.com.
"At the highest level, every detail matters," said Todd Hays, Jamaica Bobsled team head coach. "The rigors of the sport demand not only relentless training and mental resilience, but also precise, science-backed nutrition. It's the fuel that powers peak performance, accelerates recovery, and gives athletes the edge when it matters most."
USANA and the JBSF first began their partnership in early 2024, and in November of this year, the Federation reached new heights when the 4-man bobsled team earned its first-ever gold medal at an international event, taking the top podium spot at the North American Cup in
"I am beyond excited to see our partnership with the JBSF extended," said Brent Neidig, USANA's chief commercial officer. "This collaboration reflects USANA's commitment to supporting dedicated, high-performing athletes across all disciplines. The JBSF exemplifies perseverance, discipline, and a drive for excellence—values that align closely with our own. We are proud to provide the team with the trusted nutrition they need as they prepare for the upcoming Olympic Games, and we look forward to supporting their continued success in the years ahead."
About Jamaica Bobsled
The Jamaica Bobsleigh and Skeleton Federation (JBSF) is the governing body for the sport of Bobsleigh and Skeleton in
For more information please visit the official Jamaican Bobsleigh team site.
About USANA
USANA (NYSE: USNA) has been providing premium-quality nutrition and lifestyle products for more than 30 years. From its award-winning supplements manufactured in its FDA-registered facility to its cutting-edge Celavive skincare and healthy living products, USANA is committed to empowering people to live healthier, more vibrant lives.
Discover the future of nutrition at USANA.com or explore the science at AskTheScientists.com.
Media Contact:
(801) 954-7645
media(at)USANAinc(dot)com
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SOURCE USANA
FAQ
What did USANA (USNA) announce about its partnership with the Jamaica bobsled team on Dec. 4, 2025?
How long has USANA been partnered with the Jamaica Bobsleigh and Skeleton Federation (USNA)?
What recent competitive milestone did the Jamaica 4-man bobsled achieve mentioned in the USANA release?
What visibility will USANA (USNA) receive from the partnership extension?
How will the USANA partnership support Jamaica Bobsleigh athletes ahead of the Olympic Games?
