USANA Extends Partnership with World-Famous Jamaican Bobsled Team to Help Fuel Their Olympic Dreams

Rhea-AI Summary

USANA (NASDAQ:USNA) announced an extension of its partnership with the Jamaica Bobsleigh and Skeleton Federation through two additional Olympic cycles on Dec. 4, 2025. USANA will continue supplying nutritional products and will have its logo on the team's bobsled, helmets, and racing suits. The partnership began in early 2024; in November 2025 the Jamaica 4-man bobsled team won its first international gold at the North American Cup in Whistler, Canada. USANA said it will support the team as they prepare for future Olympic Games.

Insights

Sponsorship Analyst

USANA extended a multi‑cycle sports sponsorship with Jamaica Bobsleigh, reinforcing brand visibility and athlete support through Dec. 4, 2025.

USANA will continue to supply nutritional products and receive prominent logo placement on the Jamaica Bobsleigh and Skeleton Federation equipment and apparel. The deal ties the company's product use to elite athletic performance and leverages a recent competitive milestone—the team’s first international gold at the North American Cup.

Brand partnerships boost awareness but rarely move core financials on their own; the commercial impact depends on activation quality, audience reach, and measured return on marketing. Watch sponsorship activation metrics, earned media, and any disclosure of partnership costs or incremental sales over the next two Olympic cycles for material signals (timelines align with the extended Olympic cycles announced).

Partnership will now run through two more Olympic cycles

SALT LAKE CITY, Dec. 4, 2025 /PRNewswire/ -- USANA Health Sciences, Inc., a leader in global nutrition, is proud to announce the extension of its partnership with the world-famous Jamaica Bobsleigh and Skeleton Federation (JBSF) through two additional Olympic cycles. USANA will continue providing high-quality nutritional products to support the team's training and performance, while the USANA logo will be featured on the team's bobsled, helmets, and racing suits.

To learn more about how USANA fuels the best athletes in the world, please visit USANA.com.

"At the highest level, every detail matters," said Todd Hays, Jamaica Bobsled team head coach. "The rigors of the sport demand not only relentless training and mental resilience, but also precise, science-backed nutrition. It's the fuel that powers peak performance, accelerates recovery, and gives athletes the edge when it matters most."

USANA and the JBSF first began their partnership in early 2024, and in November of this year, the Federation reached new heights when the 4-man bobsled team earned its first-ever gold medal at an international event, taking the top podium spot at the North American Cup in Whistler, Canada.

"I am beyond excited to see our partnership with the JBSF extended," said Brent Neidig, USANA's chief commercial officer. "This collaboration reflects USANA's commitment to supporting dedicated, high-performing athletes across all disciplines. The JBSF exemplifies perseverance, discipline, and a drive for excellence—values that align closely with our own. We are proud to provide the team with the trusted nutrition they need as they prepare for the upcoming Olympic Games, and we look forward to supporting their continued success in the years ahead."

About Jamaica Bobsled

The Jamaica Bobsleigh and Skeleton Federation (JBSF) is the governing body for the sport of Bobsleigh and Skeleton in Jamaica and has been a member of the International Bobsleigh and Skeleton Federation since 1987. The JBSF therefore has administrative responsibility for the iconic Jamaican Bobsled team, immortalized in the 1993 perennial favorite movie, Cool Runnings. Since its dramatic and auspicious debut at the Calgary Olympic Winter Games in 1988, the Jamaican Bobsled team has competed in seven subsequent Games, most recently in Beijing in 2022 where it had its largest contingent ever including a 2-man team, a 4-man team and a women's Monobob competitor. The team remains the most globally recognizable brand in the sport of bobsled and one of the most beloved brands in the Olympic Movement.

For more information please visit the official Jamaican Bobsleigh team site.

About USANA

USANA (NYSE: USNA) has been providing premium-quality nutrition and lifestyle products for more than 30 years. From its award-winning supplements manufactured in its FDA-registered facility to its cutting-edge Celavive skincare and healthy living products, USANA is committed to empowering people to live healthier, more vibrant lives.

Discover the future of nutrition at USANA.com or explore the science at AskTheScientists.com.

Media Contact:
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media(at)USANAinc(dot)com

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SOURCE USANA

FAQ

What did USANA (USNA) announce about its partnership with the Jamaica bobsled team on Dec. 4, 2025?

USANA announced an extension of its partnership through two more Olympic cycles, continuing to supply nutrition products and branding on team equipment.

How long has USANA been partnered with the Jamaica Bobsleigh and Skeleton Federation (USNA)?

USANA and the federation began their partnership in early 2024.

What recent competitive milestone did the Jamaica 4-man bobsled achieve mentioned in the USANA release?

In November 2025 the Jamaica 4-man bobsled team won its first-ever international gold at the North American Cup in Whistler, Canada.

What visibility will USANA (USNA) receive from the partnership extension?

USANA logo placement will continue on the team's bobsled, helmets, and racing suits.

How will the USANA partnership support Jamaica Bobsleigh athletes ahead of the Olympic Games?

USANA will provide high-quality nutritional products intended to support training, recovery, and performance as the team prepares for upcoming Olympics.