USANA CEO Elected to Board of Direct Selling Association

Rhea-AI Summary

USANA (USNA) President and CEO Jim Brown has been elected to the Board of Directors of the Direct Selling Association (DSA), where he will serve a three-year term. Brown brings over 25 years of leadership experience, including 19 years at USANA in various executive roles. The DSA, serving as the national trade association for direct selling companies, reported that the industry generated $36.7 billion in retail sales in 2023, with 6.1 million entrepreneurs operating in the U.S. DSA CEO David Grimaldi expressed enthusiasm about Brown's appointment, citing his significant industry experience and potential impact.

SALT LAKE CITY, June 17, 2025 /PRNewswire/ -- USANA President and CEO Jim Brown has been elected to the Board of Directors of the Direct Selling Association (DSA), a national trade organization for direct sales companies. Mr. Brown was elected by members of the Association and will serve a three-year term.

"I am deeply honored to serve this outstanding organization, which plays a vital role in fostering innovation and upholding integrity within the direct selling industry," Brown said. "In the time I have spent at USANA, I have seen tremendous growth in the industry; much of that growth is due to the leadership and guidance DSA provides its member companies. I would like to sincerely thank DSA members for giving me this opportunity."

As USANA's president and chief executive officer, Jim Brown provides strategic direction and leadership for USANA's employees, independent distributors, and customers worldwide. Jim has more than 25 years of leadership experience, with 19 years at USANA serving in multiple capacities, including president, chief operating officer, and chief production officer.

For more than a century, the U.S. Direct Selling Association (DSA) has served as the national trade association for companies offering entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside a fixed retail establishment. In 2023, direct selling took place across the United States, generating $36.7 billion in retail sales and 6.1 million entrepreneurs in the U.S. sold products or services through the direct selling channel, providing a personalized buying experience for millions of customers.

"We are so thrilled to have Jim Brown serve on our board," said David Grimaldi, DSA chief executive officer. "Jim has been a key figure at USANA and in the industry for almost two decades now, and I think he will make a significant impact during his term. I look forward to working with Jim in this role and with all the newly elected officers and directors of DSA. The future of our industry is certainly in good hands."

To learn more about USANA and its leadership team, please visit USANA.com.

About USANA
USANA (NYSE:USNA) prides itself on providing consumers with quality nutritional and lifestyle products. From its award-winning supplements to its innovative Celavive skincare and healthy living products, USANA has proven for over 30 years why it's a company you can trust. How about giving us a try? Shop at USANA.com or learn more at whatsupUSANA.com.

USANA
International Headquarters
http://www.USANA.com/ 

Media Contact:
(801) 954-7645
media(at)USANAinc(dot)com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/usana-ceo-elected-to-board-of-direct-selling-association-302483509.html

SOURCE USANA

FAQ

Who is Jim Brown and what is his role at USANA (USNA)?

Jim Brown is the President and CEO of USANA, with over 25 years of leadership experience, including 19 years at USANA where he has served as president, chief operating officer, and chief production officer.

What is the Direct Selling Association (DSA) and what are its key statistics for 2023?

The DSA is the national trade association for direct selling companies. In 2023, the industry generated $36.7 billion in retail sales with 6.1 million entrepreneurs selling products and services across the United States.

How long will Jim Brown serve on the DSA Board of Directors?

Jim Brown has been elected to serve a three-year term on the DSA Board of Directors.

What is USANA's (USNA) relationship with the Direct Selling Association?

USANA is a member company of the Direct Selling Association, and its CEO Jim Brown has been elected to serve on the DSA's Board of Directors.