USANA Expands Its Nutritionals Line With Powerful New Products and Enhanced Formulas

Rhea-AI Summary

USANA (NYSE:USNA) has announced significant enhancements to its Nutritionals product line, introducing new formulations and products. The company has upgraded its CellSentials supplement with PQQ for improved mitochondrial support, launched Core Aminos with HMB for muscle health, and introduced Circulate+ for cardiovascular support.

Additional products include an enhanced Proflavanol with expanded flavonoid content, Marine Collagen Peptides with 4.8g of marine collagen per serving, and an upcoming improved BiOmega supplement featuring better bioavailability. These innovations reflect USANA's commitment to advancing nutritional science and providing cutting-edge wellness solutions.

Positive

• Introduction of innovative ingredients like PQQ in CellSentials for enhanced mitochondrial support
• Launch of multiple new products expanding the company's market presence
• Strategic enhancement of existing popular products with improved formulations
• Development of products with clinically researched ingredients (HMB in Core Aminos)

Negative

• BiOmega product update delayed until Q4 2025

Innovative offerings designed to help people live more vibrant lives

SALT LAKE CITY, Sept. 9, 2025 /PRNewswire/ -- USANA, a worldwide leader in the field of cellular nutrition, has announced a fresh set of advancements to its existing Nutritionals product line. This includes both enhanced versions of popular items and completely new offerings, all created to help individuals globally improve their health and wellness practices.

To learn more about USANA's Nutritionals line, please visit here.

"At USANA, we're driven by a passion for pushing the boundaries of nutritional science," said Brent Neidig, USANA's Chief Commercial Officer. "This launch isn't just about new options; it's about providing our Brand Partners and customers with meaningful improvements and trusted solutions to support their health and vitality every single day. USANA persistently advances the field of nutritional science to offer customers cutting-edge and highly effective products. These products usher in a new era for USANA and will give our Brand Partners access to products they can't find anywhere else."

New and Upgraded Products

CellSentials
USANA's foundational supplement has been taken to the next level. CellSentials now contains pyrroloquinoline quinone (PQQ) in its InCelligence Complex, a sophisticated ingredient that is known to support mitochondrial biogenesis, the process through which cells produce new mitochondria. With this enhancement, CellSentials continues to provide complete cellular support while also supporting healthy brain and cognitive function.*

Core Aminos
Core Aminos is a comprehensive essential amino acid formula with a clinically researched amount of HMB (beta-hydroxy-beta-methylbutyrate), designed to aid in muscle retention, strength, and vitality. This refreshing lemonade-flavored drink mix helps to maintain muscular health, promote recovery, and encourage healthy aging, making it an excellent option for athletes, older adults, and anyone concerned with strength and resilience.*

Circulate+
Circulate+ is a refreshing way to promote heart and circulatory health. This orange-flavored drink powder uses the power of red spinach extract, vitamin C, grape seed extract, and L-Arginine to aid in nitric oxide production in the body. The end result is a simple daily supplement that helps to maintain healthy blood flow and supports overall cardiovascular function.*

Proflavanol
USANA's high-quality antioxidant supplement has now been supercharged. Proflavanol has been upgraded with a diverse range of flavonoids, including hesperidin, quercetin, green tea extract, and bilberry extract. This enhanced combination provides broad antioxidant support, which helps to promote wellness in areas such as heart health, immune support, skin vitality, and healthy aging.*

Marine Collagen Peptides 
This ready-to-drink collagen supplement combines beauty and convenience. Each cranberry-flavored serving contains 4.8 grams of high-quality marine collagen to help maintain skin's natural radiance and joint health. Marine Collagen Peptides are simple, portable, and effective, and they fit effortlessly into daily routines for anyone who wants to look and feel their best.*

BiOmega (Available Q4 2025)
USANA's soon-to-be-updated reliable omega-3 supplement will contain fish oil in triglyceride form to improve bioavailability and utilization. BiOmega, with its concentrated EPA and DHA, remains a clean and effective source of omega-3s for daily wellness.*

*These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

About USANA

USANA (NYSE:USNA) prides itself on providing consumers with quality nutritional and lifestyle products. From its award-winning supplements made in its FDA-registered facility that follows strict Good Manufacturing Practices, to its innovative Celavive skincare and healthy living products, USANA has proven for over 30 years why it's a company you can trust.

Discover more at USANA.com or explore the science behind the products at AskTheScientists.com.

Media Contact:
(801) 954-7645
media(at)USANAinc(dot)com

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SOURCE USANA

FAQ

What new products did USANA (USNA) announce in September 2025?

USANA announced several new and enhanced products including CellSentials with PQQ, Core Aminos with HMB, Circulate+ for heart health, enhanced Proflavanol, Marine Collagen Peptides, and an upcoming improved BiOmega supplement.

What is the key ingredient added to USANA's new CellSentials formula?

USANA added pyrroloquinoline quinone (PQQ) to CellSentials' InCelligence Complex, which supports mitochondrial biogenesis and cognitive function.

How much marine collagen is in USANA's new Marine Collagen Peptides?

Each serving of USANA's Marine Collagen Peptides contains 4.8 grams of high-quality marine collagen in a cranberry-flavored formula.

When will USANA's updated BiOmega supplement be available?

The updated BiOmega supplement will be available in Q4 2025, featuring improved bioavailability through fish oil in triglyceride form.

What is the purpose of USANA's new Circulate+ supplement?

Circulate+ is designed to promote heart and circulatory health using red spinach extract, vitamin C, grape seed extract, and L-Arginine to support nitric oxide production and maintain healthy blood flow.