USANA Introduces New and Upgraded Products, Along with Its Health Professional Advisory Council

Rhea-AI Summary

USANA (NYSE:USNA), a global cellular nutrition company, unveiled significant product innovations and developments at its 2025 Global Convention. The company announced several new products, including Circulate+, Core Aminos, Marine Collagen Peptides, and multiple Celavive skincare products. Additionally, USANA introduced reformulated versions of popular products like BiOmega, CellSentials, and HealthPak.

A key highlight was the establishment of USANA's Health Professional Advisory Council, comprising industry experts who will serve as brand ambassadors and contribute to product development. The council aims to enhance product credibility and improve customer experiences while supporting USANA's vision for global health and wellness.

Positive

• Introduction of new innovative products across nutritional and skincare lines
• Establishment of Health Professional Advisory Council adding scientific credibility
• Significant reformulation and upgrade of existing popular products
• Enhanced product development capabilities through expert consultation

Negative

• None.

Announced at USANA's 2025 Global Convention

SALT LAKE CITY, Aug. 22, 2025 /PRNewswire/ -- USANA, a global leader in cellular nutrition, recently announced innovative new products, significant ingredient reformulations and upgrades, and refreshed packaging. The company also introduced its Health Professional Advisory Council, which will transform the way the company delivers the best health products to millions around the world. All USANA's new and updated products will be available to shop in the coming weeks.

To learn more about USANA and its products, please visit here.

"We are very excited to bring these new and upgraded products to our Brand Partners," said USANA President and CEO Jim Brown. "Our R&D and product teams are constantly revealing new ingredients and delivery systems to make our products even more effective. What we shared at our Global Convention marks one of the biggest rollouts we've ever had. I think our Brand Partners will be thrilled with what we've done with our Nutritionals line and our enhanced Celavive Cellular Skincare."

USANA's new, reformulated, and rebranded products:

• New products
  • Circulate+
  • Core Aminos
  • Marine Collagen Peptides
  • Celavive Bi-Phase Makeup Remover
  • Celavive Contouring Face & Neck Crème
  • Celavive Triple Action Eye Cream
• Reformulated products
  • BiOmega
  • CellSentials
  • HealthPak
  • Proflavanol C¹⁰⁰ & C²⁰⁰
  • Celavive Perfecting Toner
  • Celavive Vitalizing Serum
• Rebranded Products
  • Celavive Creamy Foam Cleanser
  • Celavive Conditioning Makeup Remover
  • Celavive Protective Day Cream SPF 30
  • Celavive Protective Day Lotion SPF 30

Health Professional Advisory Council
USANA's new Health Professional Advisory Council unites industry-leading experts with diverse specialties and market expertise. These dynamic Brand Partners will serve as USANA ambassadors, adding credibility and fresh perspectives to help share the science—and passion—behind every USANA product. With a wide range of knowledge in their respective health and wellness fields, this Board will support USANA throughout product development and focus on meaningful customer experiences that champion USANA's vision.

"This is truly a special time to be a part of the USANA family," said Brent Neidig, USANA's chief commercial officer. "We have raised the bar even higher and are giving our Brand Partners the best line of products we've ever produced. From our new launches and cutting-edge reformulations and upgrades to our Health Professional Advisory Council, our Brand Partners have the tools to not only reshape their lives, but the lives of those around them and around the world."

About USANA
USANA (NYSE:USNA) prides itself on providing consumers with quality nutritional and lifestyle products. From its award-winning supplements made in its FDA-registered facility that follows strict Good Manufacturing Practices, to its innovative Celavive skincare and healthy living products, USANA has proven for over 30 years why it's a company you can trust. How about giving us a try? Shop at USANA.com or learn more at AsktheScientists.com.

USANA 
International Headquarters
http://www.USANA.com/ 

Media Contact:
(801) 954-7645
media(at)USANAinc(dot)com

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SOURCE USANA

FAQ

What new products did USANA (USNA) announce at its 2025 Global Convention?

USANA announced several new products including Circulate+, Core Aminos, Marine Collagen Peptides, and new Celavive skincare products such as Bi-Phase Makeup Remover, Contouring Face & Neck Crème, and Triple Action Eye Cream.

What is USANA's new Health Professional Advisory Council?

The Health Professional Advisory Council is a group of industry-leading experts with diverse specialties who will serve as USANA ambassadors, contribute to product development, and enhance product credibility through their expertise in health and wellness.

Which USANA products were reformulated in 2025?

USANA reformulated several key products including BiOmega, CellSentials, HealthPak, Proflavanol C100 & C200, and Celavive skincare items such as Perfecting Toner and Vitalizing Serum.

When will USANA's new and updated products be available?

According to the announcement, all of USANA's new and updated products will be available to shop in the coming weeks following the 2025 Global Convention.

What changes were made to USANA's Celavive skincare line?

USANA enhanced its Celavive line with new products (Bi-Phase Makeup Remover, Contouring Face & Neck Crème, Triple Action Eye Cream), reformulated products (Perfecting Toner, Vitalizing Serum), and rebranded products (Creamy Foam Cleanser, Conditioning Makeup Remover, Protective Day Cream/Lotion SPF 30).