Visa's tech stack powers BUUT's bold new card for Gen Z
Visa (NYSE:V) has partnered with Pismo to power BUUT's new Gen Z-focused debit card, launched by ABN AMRO. The innovative card solution was developed in just 10 weeks using Pismo's cloud-native platform, demonstrating how traditional banks can operate at fintech speed.
The collaboration showcases Visa's expanding role beyond traditional payments, leveraging its value-added services to help financial institutions innovate faster. BUUT aims to build financial confidence among Gen Z consumers through this digital-first banking solution, combining ABN AMRO's regulatory expertise with modern technology infrastructure.
Visa (NYSE:V) ha stretto una partnership con Pismo per alimentare la nuova carta di debito di BUUT orientata alla Generazione Z, lanciata da ABN AMRO. La soluzione di carta innovativa è stata sviluppata in sole 10 settimane grazie alla piattaforma cloud-native di Pismo, dimostrando come le banche tradizionali possano operare con la velocità delle fintech.
La collaborazione evidenzia il ruolo sempre più ampio di Visa oltre i pagamenti tradizionali, sfruttando i suoi servizi a valore aggiunto per aiutare le istituzioni finanziarie a innovare più rapidamente. BUUT punta a fornire fiducia finanziaria ai consumatori della Generazione Z attraverso questa soluzione bancaria digitale-first, combinando l'expertise regolamentare di ABN AMRO con una moderna infrastruttura tecnologica.
Visa (NYSE:V) se ha asociado con Pismo para impulsar la nueva tarjeta de débito de BUUT enfocada en la Generación Z, lanzada por ABN AMRO. La solución de tarjeta innovadora se desarrolló en solo 10 semanas utilizando la plataforma nativa en la nube de Pismo, demostrando cómo los bancos tradicionales pueden operar con la velocidad de las fintech.
La colaboración muestra el papel cada vez más amplio de Visa más allá de los pagos tradicionales, aprovechando sus servicios de valor añadido para ayudar a las instituciones financieras a innovar más rápido. BUUT aspira a fortalecer la confianza financiera entre los consumidores de la Generación Z a través de esta solución bancaria digital, combinando la experiencia regulatoria de ABN AMRO con una infraestructura tecnológica moderna.
Visa (NYSE:V)는 Pismo와 협력하여 BUUT의 Gen Z를 겨냥한 직불카드를 지원하고, ABN AMRO가 출시했습니다. 이 혁신적인 카드 솔루션은 Pismo의 클라우드 네이티브 플랫폼을 사용해 단 10주만에 개발되었으며, 전통 은행이 핀테크 속도로 운영될 수 있음을 보여줍니다.
이번 협력은 Visa의 역할이 전통적인 결제을 넘어 확장되고 있음을 보여주며, 부가가치 서비스를 활용해 금융기관의 혁신 속도를 높이는 데 기여합니다. BUUT는 ABN AMRO의 규제 전문성과 현대적인 기술 인프라를 결합해 Gen Z 소비자 사이에서 디지털 중심의 뱅킹 솔루션을 통해 금융 신뢰를 구축하는 것을 목표로 합니다.
Visa (NYSE:V) est partenaire de Pismo pour alimenter la nouvelle carte de débit de BUUT, destinée à la Génération Z, lancée par ABN AMRO. Cette solution de carte innovante a été développée en seulement 10 semaines grâce à la plateforme cloud-native de Pismo, démontrant que les banques traditionnelles peuvent fonctionner à la vitesse des fintechs.
Cette collaboration met en lumière le rôle croissant de Visa au-delà des paiements traditionnels, en s’appuyant sur des services à valeur ajoutée pour aider les institutions financières à innover plus rapidement. BUUT vise à renforcer la confiance financière des consommateurs de la Génération Z avec cette solution bancaire numérique, en combinant l’expertise réglementaire d’ABN AMRO avec une infrastructure technologique moderne.
Visa (NYSE:V) hat eine Partnerschaft mit Pismo geschlossen, um die neue Debitkarte von BUUT, die sich an Gen Z richtet, zu unterstützen, die von ABN AMRO eingeführt wurde. Die innovative Kartenlösung wurde in nur 10 Wochen mithilfe der cloud-nativen Plattform von Pismo entwickelt und demonstriert, wie traditionelle Banken fintech-Tempo erreichen können.
Die Zusammenarbeit zeigt die wachsende Rolle von Visa jenseits traditioneller Zahlungen und nutzt seine Mehrwertdienste, um Finanzinstituten schneller Innovation zu ermöglichen. BUUT zielt darauf ab, das Finanzvertrauen der Gen-Z-Konsumenten durch diese Digital-Banking-Lösung zu stärken, indem ABN AMROs regulatorische Expertise mit moderner Infrastruktur verschmolzen wird.
فيزا (NYSE:V) شريك مع Pismo لتمكين بطاقة Debit الجديدة من BUUT الموجهة لـ Gen Z، والتي أطلقها ABN AMRO. تم تطوير حل البطاقة المبتكر في غضون 10 أسابيع باستخدام منصة Pismo السحابية الأصلية، وهو ما يظهر كيف يمكن للبنوك التقليدية أن تعمل بسرعة شركات التكنولوجيا المالية.
تُبرز هذه الشراكة دور فيزا المتزايد خارج نطاق المدفوعات التقليدية، من خلال الاستفادة من خدمات القيمة المضافة لمساعدة المؤسسات المالية على الابتكار بشكل أسرع. يهدف BUUT إلى بناء ثقة مالية بين مستهلكي الجيل Z من خلال هذه الحلول المصرفية الرقمية أولاً، مع دمج خبرة ABN AMRO التنظيمية مع بنية تحتية تقنية حديثة.
Visa (NYSE:V) 已与 Pismo 合作，推动 BUUT 面向 Gen Z 的新款借记卡，由 ABN AMRO 推出。这款创新的卡解决方案仅用 10 周 开发完成，使用 Pismo 的原生云平台，展示了传统银行也能以科技金融的速度运作。
此次合作展示了 Visa 扩大到传统支付之外的角色，利用其增值服务帮助金融机构更快实现创新。BUUT 旨在通过这一数字优先的银行解决方案，在 Gen Z 消费者中建立金融信心，结合 ABN AMRO 的合规专业知识与现代技术基础设施。
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Insights
Visa's partnership with Pismo enables ABN AMRO to launch Gen Z-focused BUUT card in just 10 weeks, showcasing strategic speed-to-market advantage.
This partnership between Visa, Pismo, and ABN AMRO demonstrates how traditional banks can compete with fintech disruptors by leveraging cloud-native technology. The 10-week development timeframe for BUUT's debit card represents a significant competitive advantage in the financial services market, where time-to-market is increasingly critical.
What makes this collaboration noteworthy is how it addresses a key challenge for established financial institutions: balancing regulatory compliance and security with the agility needed to meet evolving consumer expectations. By utilizing Pismo's cloud-native platform alongside Visa's payment infrastructure, ABN AMRO has effectively created a fintech-like proposition within a traditional banking framework.
The strategic targeting of Gen Z consumers is particularly significant. This demographic has shown markedly different financial behaviors compared to previous generations, including greater digital fluency and skepticism toward traditional banking models. BUUT's digital-first approach appears designed to capture this market before loyalty to neobanks becomes entrenched.
This development signals Visa's evolving business strategy beyond payment processing into value-added services and technology enablement. The emphasis on API-based infrastructure reflects broader industry shifts toward modular, flexible banking technology stacks that can be rapidly reconfigured as market needs change.
While no financial terms were disclosed, this partnership likely strengthens Visa's position in the competitive payments ecosystem by embedding its services deeper into the technology stack that powers next-generation banking products.
The new challenger proposition was created at fintech speed, powered by Pismo's cloud-native platform
While BUUT led the proposition with deep customer insight and regulatory expertise, Pismo's cloud native platform enabled the rapid build of a seamless debit card experience built for a digital-first generation.
"Our work with BUUT is a powerful example of what's possible when banks and technology partners come together with a shared vision," said Mandy Lamb, Visa Europe's Head of Value-Added Services. "In just 10 weeks, ABN AMRO has launched a proposition that could rival the best of fintech. This is the future of banking– collaborative, agile, and built around the customer."
"This project shows that banks don't need to choose between security and speed. With the right partners, they can have both. And in a world where customer expectations are shaped by the best digital experiences – not just in banking, but across every industry – that's not just a competitive advantage. It's a necessity."
Hein Ter Braak, Head of BUUT, said: "With BUUT, we aim to build the most financially confident and healthy generation ever. That's why we didn't waste any time and launched as quickly as possible. The timelines and collaboration with Visa and Pismo aligned perfectly with ours, making a swift release possible!"
The collaboration reflects interest among banks to consider API-based, cloud-native infrastructure, such as Pismo, to cater for the expectations of digital-first consumers.
This milestone also underscores Visa's capabilities and expertise beyond traditional payment credentials to empower financial institutions to innovate faster and smarter through its value-added services. As the financial landscape continues to evolve, Visa remains focused on helping its clients stay ahead through digital payments and open banking solutions that protect transactions for European consumers and merchants.
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
About Pismo
Pismo is a technology company offering a comprehensive processing platform for banking, payments, and financial market infrastructure. Major banks, marketplaces, and fintech companies already use its cloud-based microservices platform. Its clients are launching cutting-edge solutions and migrating their legacy systems to a next-generation platform designed with advanced technology to Pismo's cloud platform enables teams to quickly develop and launch new functionalities while scaling as their user base grows, all while maintaining high security and availability standards.
About BUUT
BUUT is the new bank from the creators of Tikkie. Like Tikkie, BUUT is part of ABN AMRO. With BUUT, teenagers can use handy pots to save up money and make payments easily. The app is designed especially for a new generation – simple, visual, user-friendly and interactive. It Tikkie's a different box than other banks. As part of ABN AMRO, BUUT is covered by the Dutch Deposit Guarantee Scheme and combines the reliability of a large bank with the fresh energy and innovative power of Tikkie.
View original content:https://www.prnewswire.com/news-releases/visas-tech-stack-powers-buuts-bold-new-card-for-gen-z-302566107.html
SOURCE Pismo
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