VCI Global Secures US$12 Million Contract With Datanex for AI-Powered Digital Marketing Solutions Through VC AI Limited
Rhea-AI Summary
VCI Global (NASDAQ: VCIG) has secured a US$12 million contract through its subsidiary, VC AI , with Datanex, a Malaysian marketing and data solutions agency. The partnership focuses on delivering AI-driven marketing solutions, including predictive analytics, personalized marketing, and dynamic bidding tools.
Datanex, which partners with notable companies like Alibaba Cloud and Ant Group, will leverage VC.AI's technology to enhance its digital marketing services. The collaboration aims to help clients optimize ad spend, improve targeting strategies, and boost engagement and conversions.
The agreement positions VCI Global in the rapidly growing AI marketing sector, projected to expand from US$25.83 billion in 2025 to US$217.33 billion by 2034. The broader digital marketing market is expected to reach US$1.18 trillion by 2033, with a CAGR of 11.22% from 2025-2033.
Positive
- Secured significant US$12 million contract for AI marketing solutions
- Partnership with established company having ties to major tech firms (Alibaba, Ant Group)
- Positions company in rapidly growing AI marketing sector (US$217.33B by 2034)
- Expands client base and market presence in digital transformation sector
Negative
- None.
Insights
The US$12 million contract between VC AI and Datanex represents a transformative deal that could significantly impact VCI Global's market position and financial trajectory. The contract value is particularly noteworthy as it represents over 50% of VCI Global's current market capitalization, potentially indicating a major growth catalyst.
The strategic value of this partnership extends beyond the immediate financial implications. Datanex's existing relationships with tech giants like Alibaba Cloud and Ant Group provide VC AI with indirect access to advanced technological infrastructure and potential future collaboration opportunities. This ecosystem connection could accelerate VC AI's capability development and market penetration.
The partnership's focus on AI-powered marketing tools addresses a rapidly growing market need. The projected growth of the AI in marketing sector from US$25.83 billion in 2025 to US$217.33 billion by 2034 represents a compound annual growth rate of approximately 26.7%, significantly outpacing the broader digital marketing industry's 11.22% CAGR. This differential suggests increasing AI adoption in marketing operations, positioning VC AI advantageously in a high-growth segment.
However, several critical factors warrant attention. The contract's execution timeline and revenue recognition schedule remain unclear, which could impact short-term financial performance. Additionally, the integration of AI solutions into Datanex's existing service portfolio may face technical and operational challenges, particularly in ensuring seamless deployment across diverse client requirements.
The partnership's success will largely depend on effective implementation of advanced features like predictive analytics and dynamic bidding systems. These capabilities must demonstrate measurable improvements in marketing campaign performance to justify the investment and drive client adoption. The diverse client portfolio of Datanex, spanning hospitality, healthcare, and technology sectors, provides a robust testing ground for VC AI's solutions while offering potential for cross-sector expansion.
Strategic Partnership Set to Drive Digital Transformation and Innovation with AI-Driven Marketing Solutions
KUALA LUMPUR, Malaysia, Feb. 12, 2025 (GLOBE NEWSWIRE) -- VCI Global Limited (NASDAQ: VCIG) (“VCI Global”) is pleased to announce that it has secured a US
Through this contract, VC.AI will support Datanex in enhancing and expanding its services by delivering AI-driven solutions and programs tailored to its clients’ specific needs and future growth. These clients will be able to implement their marketing campaigns using AI-powered tools such as predictive analytics, personalized marketing, and dynamic bidding, enabling them to identify high-potential leads, optimize ad spend, and refine targeting strategies for improved engagement and conversions. The collaboration also presents opportunities for VC.AI to strengthen its position in the AI solutions market, broaden its client base, and drive digital transformation across various industries.
Datanex is a solutions provider offering a comprehensive range of services, including creating brand identity creation, app development, blockchain development, social marketing services and digital marketing. With key associates and partners such as Alibaba Cloud by Alibaba Group Holding Limited, Ant Group Co. Ltd, and AntChain Technology Pte. Ltd, Datanex has served in multiple industries including notable players like The Sukhothai Hotels and Resorts by HKR International Ltd, Shintech Sdn Bhd, Duplex Healthcare Sdn Bhd, and many others.
The global AI in marketing market is projected to grow from US
“This partnership marked a significant step for VCI Global, reinforcing the expertise of our subsidiary, VC.AI, in AI-powered digital solutions and positioning us as a leader in the industry. We are excited to work with Datanex to drive innovation in digital marketing and continue helping businesses use technology to grow and evolve. Together, we believe we can make a real impact on the future of marketing and deliver valuable solutions to our clients,” said Dato’ Victor Hoo, Group Executive Chairman and Chief Executive Officer of VCI Global.
About VCI Global Limited
VCI Global is a diversified global holding company with a strategic focus on AI & Robotics, Fintech, Cybersecurity, Renewable Energy, and Capital Market Consultancy. With a strong presence in Asia, Europe, and the United States, VCI Global is committed to driving technological innovation, sustainable growth, and financial excellence across multiple industries.
For more information on the Company, please log on to https://v-capital.co/.
About Datanex Sdn Bhd
Datanex Sdn Bhd is a leading marketing and data solutions agency based in Kuala Lumpur, Malaysia. Specializing in digital marketing strategies and data-driven solutions for professional service providers, Datanex helps businesses across various industries optimize their marketing efforts, enhance customer engagement, and drive growth by offering its services including social media marketing management, search engine marketing, website development, marketplace set-up and management, logo design, content production and more.
For more information, please visit: https://www.datanex.asia/
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the Company’s ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words “intends,” “may,” “will,” “plans,” “expects,” “anticipates,” “projects,” “predicts,” “estimates,” “aims,” “believes,” “hopes,” “potential” or similar words. These forward-looking statements are based only on our current beliefs, expectations, and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks, and changes in circumstances that are difficult to predict and many of which are outside of our control. Therefore, you should not rely on any of these forward-looking statements. Actual results could differ materially from those described in these forward-looking statements due to certain factors, including without limitation, the Company’s ability to achieve profitable operations, customer acceptance of new products, the effects of the spread of coronavirus (COVID-19) and future measures taken by authorities in the countries wherein the Company has supply chain partners, the demand for the Company’s products and the Company’s customers’ economic condition, the impact of competitive products and pricing, successfully managing and, general economic conditions and other risk factors detailed in the Company’s filings with the United States Securities and Exchange Commission (“SEC”). The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake any responsibility to update the forward-looking statements in this release, except in accordance with applicable law.
CONTACT INFORMATION:
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FAQ
What is the value of VCI Global's (VCIG) new contract with Datanex?
What services will VC.AI provide to Datanex under the new contract?
What is the projected growth of the AI marketing market by 2034?
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What is the expected CAGR for the digital marketing market from 2025 to 2033?
