VENU Unveils Multi-Season Amphitheater Renderings for McKinney, Texas and Broken Arrow, Oklahoma Venues
Game-Changing Design Features Enable Year-Round Live Entertainment at Sunset Amphitheaters
The Sunset Amphitheater at
The newly released renderings highlight VENU’s revolutionary approach to amphitheater design, featuring advanced engineering solutions that solve the traditional limitations of outdoor venues. Both locations will incorporate cutting-edge wind wall technology, integrated radiant heating systems and protective canopied roof structures – setting a new standard for comfort, weather protection and multi-seasonal functionality in the live entertainment industry. “We set out to create more than amphitheaters—these venues redefine the very meaning of premium in live music,” said Jeff Crocker, Owner and Project Lead at BCA Studios Architects. “Every detail, from the structural engineering to the guest amenities, is being considered through the lens of fan experience.”
“These renderings illustrate a pivotal moment for the future of outdoor entertainment,” said J.W. Roth, Founder, Chairman & Chief Executive Officer of Venu Holding Corporation. “We’re not just building amphitheaters; we’re reimagining what's possible when you combine innovative design with an unwavering commitment to the fan experience. The multi-season capabilities of these venues are absolute game-changers, allowing us to deliver world-class live music 365 days a year while striving to ensure every guest enjoys optimal comfort and protection from the elements.”
Revolutionary Multi-Season Design Features
Both Sunset Amphitheater locations showcase breakthrough design elements that enable true year-round activation:
Wind Wall Technology: Strategically designed large-scale wind walls that reduce harsh winds while controlling temperature and containing sound within the venue, creating a more intimate and immersive experience for guests. “From the beginning, we envisioned the wind walls as more than functional architecture,” said Crocker. “They are designed to create new innovations and immersive experiences in an outdoor environment. By integrating dynamic lighting and video, the walls transcend their practical purpose, becoming part of the performance and carrying the energy of the stage into the architecture itself.”
Canopied Roof Structure: An innovative canopy that offers protection from rain and harsh weather while preserving the open-air concert atmosphere. Integrated heating elements provide consistent warmth during colder months, ensuring comfort and usability year-round.
Flexible Multi-Configuration Staging: Adaptive staging capabilities allow venues to seamlessly transition between full-capacity major productions and more intimate events, maximizing programming opportunities throughout all seasons.
The Sunset Amphitheater at
The Sunset Amphitheater at
“These multi-season amphitheaters represent the future of live entertainment,” added Roth. “By eliminating weather as a barrier to great concerts, we’re able to deliver more shows, attract bigger artists and provide fans with unforgettable experiences every month of the year. This is a true game-changer for the industry and for the communities we serve.”
Both venues are being developed in partnership with industry leaders including Troy Aikman and his EIGHT Elite Light Beer, and Aramark Sports + Entertainment, ensuring world-class operations and programming.
For more information about VENU’s innovative amphitheater projects visit https://venu.live/ and to view the new multi-season renderings, visit
About Venu Holding Corporation
Venu Holding Corporation ("VENU") (NYSE American: VENU), is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by
VENU has been recognized nationally by The Wall Street Journal, The
About BCA Studios Architects
BCA-Studios Architects is an award-winning architectural firm with over 30 years of experience in hospitality, entertainment, and hotel design across
Forward Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20251015417537/en/
VENU Media and Investor Relations
Chloe Hoeft, choeft@venu.live
Source: Venu Holding Corporation
