Vans Debuts Premium Old Skool Music Collection

Rhea-AI Summary

Vans (NYSE: VFC) has announced the launch of its Premium Old Skool Music Collection, celebrating the iconic skateboarding shoe's influence across music and skateboarding cultures. The collection features three distinct capsules releasing monthly from February to April 2025:

1. '70s-'80s Punk Capsule (Feb 6) - featuring leopard print and original colorways
2. '90s-2000s Warped Tour Capsule (Mar 6) - incorporating Checkerboard and flame prints
3. 2010s Hip Hop Capsule (Apr 10) - showcasing vibrant colors with gum soles

The Premium Build includes enhanced features such as 30% biobased Sola Foam ADC insoles, improved fit, glossy sidewalls, higher foxing tape, and throwback branding. The collection involves collaborations with artists including The Paranoyds, Voice of Baceprot, Little Simz, and Hi-Tech.

Positive

• Launch of new premium collection targeting multiple music genres and demographics
• Product improvements including 30% biobased materials and enhanced comfort features
• Strategic monthly release schedule to maintain sustained market interest
• Collaboration with current artists to enhance brand relevance

Negative

• None.

Prints and Colors Inspired by Three Defining Eras of the Old Skool™ in Music, All in a Vans Premium Build Designed with Enhanced Cushioning, Improved Fit and Archival Details

'70s- '80s Punk Capsule drops February 6
'90s-2000s Warped Tour-Inspired Capsule drops March 6
2010s Hip Hop Capsule drops April 10

COSTA MESA, Calif., Feb. 4, 2025 /PRNewswire/ -- Vans is proud to present the Premium Old Skool Music Collection, celebrating the timeless legacy and profound impact of the iconic silhouette across music and skateboarding. Fusing heritage with innovation, the Premium Old Skool Music Collection continues to inspire the next generation of cultural trailblazers, driving the evolution of style, comfort and self-expression.

First released in 1977, the Style 36—aka the Old Skool™—was the second skate shoe Vans ever made, and the first to feature the iconic Sidestripe™ that solidified Vans' visual connector for generations to come. Designed by and for the pioneers of skateboarding, the Old Skool became an icon beyond the world of skate—particularly in underground music scenes. Today, Vans celebrates this unending connection with the Premium Old Skool Music Collection, featuring three unique capsules inspired by the Old Skool in different eras and genres of music.

The first drop in this capsule collection features a bold leopard print and standout solids that represent the original colorways first adopted by early punk and hardcore musicians in the '70s and '80s. The second capsule inspired by the Warped Tour pops with classic Checkerboard, two tones and flame prints rekindling Y2K spirit. The last drop features vibrant colorways on gum soles that call back to when underground hip hop took the Old Skool to new places. Each capsule is designed to honor non-conformity and the spirit of pushing boundaries that has defined the Old Skool since its inception.

Reconsidered by way of refined materials and modern construction, the Vans Premium Old Skool Build evolves the icon with enhanced cushioning, improved fit and archival design details. The updated silhouette has a more seamless fit and 30% biobased Sola Foam ADC insoles for all-day cushioning and improved comfort. The Premium Build also includes glossy sidewalls, higher foxing tape and throwback branding, sharing many design details of '90s-era Vans footwear.

For the collection, Vans tapped into musicians who embody raw emotion and passion through music, including The Paranoyds, Voice of Baceprot, Little Simz and  Hi-Tech. These crews shape cultural narratives through their creative endeavors and uplift the "Off The Wall" mindset with the Old Skool on their feet.

The Premium Old Skool Music Collection will drop monthly beginning February 6 at Vans retail locations and at Vans.com.

About Vans
Vans^®, a VF Corporation (NYSE: VFC) brand, is the leading skateboarding and original action sports footwear, apparel, and accessories brand. Vans^® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors, and international offices. Vans^® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans^® brand inspires and empowers everyone to live "Off the Wall" embodying the youthful spirit of freedom, non-conformity, and relentless drive to push culture across action sports, music, art and design.

Vans, "Off the Wall" Since '66

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SOURCE Vans

FAQ

When will VFC's Vans Premium Old Skool Music Collection be released?

The collection will be released in three monthly drops starting February 6, 2025, with subsequent releases on March 6 and April 10, 2025.

What are the key features of VFC's new Premium Old Skool Build?

The Premium Build features 30% biobased Sola Foam ADC insoles, enhanced cushioning, improved fit, glossy sidewalls, higher foxing tape, and throwback branding.

Which artists are collaborating with VFC's Vans for the Premium Old Skool Music Collection?

The collection features collaborations with The Paranoyds, Voice of Baceprot, Little Simz, and Hi-Tech.

Where can customers purchase VFC's new Vans Premium Old Skool Music Collection?

The collection will be available at Vans retail locations and through Vans.com.