VinFast’s Decade of Coverage Brings Peace of Mind to Electric Vehicle Buyers

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09/03/2025 - 07:37 AM

MARKHAM, Ontario--(BUSINESS WIRE)-- Vietnamese automaker VinFast is challenging Canada’s auto industry norms by offering a 10-year, 200,000-kilometre warranty on its electric vehicles, a bold move aimed at easing buyer concerns over cost, reliability, and battery life.

Remember the summer of 2019, when the Raptors brought a championship home? If you bought a new crossover that June, your factory warranty would probably be on its last legs today. Yet drivers hang onto their cars for around twelve years or more, according to J.D. Power¹. That shift has created a gap between how long we own our cars and how long automakers promise to stand behind them.

VinFast wants to close that gap from the start. The Vietnamese automaker backs its EVs with a 10-year, 200,000-kilometre bumper-to-bumper warranty, plus a 10-year, unlimited-kilometre battery guarantee under normal use. In effect, the company shifts the risk of long-term wear from driver to manufacturer. In a market where most warranties stop at three years or 60,000 kilometres and premium brands reach only four years or 80,000, VinFast’s coverage stands apart. The difference is a nod to how Canadians drive, what they should expect, and how EV ownership is changing.

This matters in Canada, where harsh winters punish cars year after year. Salted roads, icy mornings, and sharp temperature swings wear down even the toughest machines. More than ever, buyers now see “expected dependability” as the top reason to choose a brand². The longer warranty speaks directly to that. “The warranty gives me peace of mind like no other,” said J.M., who switched to the VF 8 for its mix of comfort and assurance.

By stretching coverage to ten years, VinFast moves the burden of repairs—and the question of battery longevity—off the customer. The company takes responsibility for the big unknowns that can make or break the EV experience, especially in a country where the average price of an electric vehicle hovers around C$73,000³ and potential buyers hesitate. The mid-sized VinFast VF 8, priced between C$53,600 and C$59,200, sits well below that average, and when paired with a decade-long warranty, it turns EV adoption from a leap of faith into a calculated step.

The Catalyst for Change

The warranty is not a stand-alone offer. VinFast ties it to after-sales support that includes 24/7 roadside assistance, mobile technicians, and a growing service-centre network. Its mobile app also connects with nearly every public charging station in North America. Owners can locate and activate more than 100,000 Level 2 and DC fast chargers from a single screen. Few tools offer that kind of reach.

These features turn the warranty from a sales pitch into protection drivers can count on. For R.L., another VF 8 owner, the appeal is clear. “We took a chance on the VF 8, and it's paying off with its smart design and lively performance. The extended warranty was a major attraction for us.”

The move comes at a crucial moment. Electric vehicles made up 15.4 percent of new Canadian registrations in 2024⁴, with Ottawa aiming for 20 percent by 2026 and full adoption by 2035. The market is moving beyond early adopters. Families want something reliable for school runs and winter commutes, not just tech enthusiasts. Dependability now counts as much as acceleration or charging speed. Long-term warranties like VinFast’s give buyers the confidence to make the switch.

Coverage that lasts a decade could set a new bar for the industry. It forces a rethink about what carmakers owe their customers and how much risk they should carry. The idea of a warranty as a “confidence contract” could push others to follow suit, helping the entire market shift faster toward electric vehicles.

Viewed through this lens, VinFast is essentially making a statement about what customers should expect from the brands they trust. With its 10-year promise, the company bets that Canadians will welcome a longer relationship—and that the industry, sooner or later, will have to respond.

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¹ https://www.jdpower.com/business/resources/how-automotive-marketers-can-capture-shopper-attention-in-2025

² See 1 footnote

³ https://energyrates.ca/electric-vs-gas-vehicles-a-cost-comparison/

⁴ https://driveteslacanada.ca/news/canadas-zev-adoption-soars-in-2024-but-challenges-loom-ahead/