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Happy Belly's Heal Wellness QSR Signs Five-Unit Franchise Agreement in British Columbia

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Happy Belly Food Group Inc. has signed a multi-unit franchise agreement for Heal Wellness, a fresh smoothie bowl and breakfast waffles restaurant. Five Heal Wellness stores will be developed across major British Columbian markets. This agreement brings the total number of Heal Wellness locations to twelve. The anticipated opening of these locations will commence in Q1 2024.
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  • Happy Belly Food Group expands its franchise agreement with Heal Wellness, adding five new locations in British Columbia. This will contribute to the company's top line and bottom line growth.
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Toronto, Ontario--(Newsfile Corp. - October 24, 2023) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce it has signed a multi-unit franchise agreement for Heal Wellness, a fresh smoothie bowl, acai bowls, smoothies and delicious breakfast waffles quick serve restaurant.

We are pleased to announce another multi-unit agreement that will see five (5) Heal Wellness stores being developed across major British Columbian markets such as, but not limited to, Vancouver, Abbotsford, Kelowna, Kitsilano, North Vancouver and other densely populated target markets in British Columbia.

This agreement for Heal Wellness will be the brands first five (5) locations of the twenty (20) units committed through our area development program in British Columbia, and bring the brands total to twelve (12) since launching the accelerated franchising framework in March 2023; bringing Happy Belly's signed franchise agreements to twenty two (22) across all brands in its portfolio.

"This signing is a milestone for both Heal Wellness and Happy Belly Food Group as we officially become a multi-provincial operator of Heal Wellness. We have been able to make this possible by leveraging our previous franchising experience to accelerate the growth of our brands while utilizing Happy Belly's accelerated franchising model that leverages our platform and our experienced team as they continue to deliver results," said Sean Black, Chief Investment Officer of Happy Belly. "Anticipated opening of these locations will commence in Q1 2024."

"This new franchisee group for Heal Wellness is one of British Columbians top operating franchisee groups. They are operators of many successful franchisee units across multiple brands in British Columbia and Alberta. The locations being chosen for these franchisee's are perfectly aligned for Heal Wellness as the demographics of these locations reflect its customer base perfectly."

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Heal Wellness

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"Our approach has always been to specialize in the development and growth of emerging brands in the food sector. Heal Wellness was an accretive acquisition by Happy Belly Food Group, and it is anticipated that our franchising program will deliver new franchised locations that will continue to drive both the top line and bottom line of the company."

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Heal Wellness
Heal Wellness was created out of a passion and mission to serve quick, fresh wellness foods that power and support a busy, active lifestyle. Currently, we are pleased to offer a wide variety of smoothie bowls, smoothies, and delicious breakfast waffles. We are proud to highlight that every superfood ingredient in the Heal Wellness menu is carefully selected with the intention of fueling the body with a reduced ecological.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

Happy Belly Food Group
Shawn Moniz
Chief Executive Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur, and include the future performance of LumberHeads Food Co. Forward-looking statements are based on the opinions and estimates at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedar.com.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/185064

FAQ

What is the multi-unit franchise agreement for Heal Wellness?

Happy Belly Food Group has signed a multi-unit franchise agreement for Heal Wellness, which will result in the development of five new locations in British Columbia.

How many locations will be developed through the franchise agreement?

Five new locations will be developed through the franchise agreement.

When will the new locations open?

The anticipated opening of these locations will commence in Q1 2024.

How many Heal Wellness locations are there currently?

There are currently twelve Heal Wellness locations.

How will this agreement impact Happy Belly Food Group?

This agreement will contribute to the company's top line and bottom line growth.

Happy Belly Food Group Inc.

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