Vital Farms, Inc. Stock Price, News & Analysis

Vital Farms (Nasdaq: VITL) has launched True Blues, a new carton of heirloom blue eggs, at select Whole Foods Market locations in the Southern Pacific and Northeast regions. Priced at $9.99 per dozen, these Certified Humane® eggs are produced by pasture-raised hens and are aimed at bringing novelty to consumers’ kitchens. The launch includes availability at 100 Whole Foods Market outlets, with plans for further expansion. This addition complements Vital Farms' existing range of premium egg products.

Vital Farms reported a record fourth quarter net revenue of $77.4 million, a significant increase of 43.4% year-over-year. For the fiscal year 2021, net revenue reached $260.9 million, climbing 21.8% from the previous year. However, the company faced challenges with a net loss of $3.6 million in Q4, worsening from $0.8 million in the prior year. The initial outlook for fiscal year 2022 projects net revenue exceeding $340 million, representing a 30% growth. Despite gross profit growth, input cost increases pressured margins, resulting in a cautionary tone amid economic uncertainties.

Vital Farms (Nasdaq: VITL) will release its financial results for the fourth quarter and fiscal year ended December 26, 2021, on March 10, 2022, before the market opens. A conference call and webcast will follow at 8:30 a.m. ET to discuss the results. Vital Farms, a Certified B Corporation based in Austin, Texas, is known for its ethically produced foods and is the leading U.S. brand of pasture-raised eggs. The company works with over 250 small family farms and offers a variety of products sold in over 18,000 stores nationwide.

Vital Farms (Nasdaq: VITL) has promoted Stephanie Coon to Senior Vice President of People and Strategy. In this new position, she will oversee the People function along with Strategy, Project Management, and New Ventures. CEO Russell Diez-Canseco highlighted the importance of people as a competitive advantage for the company's growth. Coon joined Vital Farms in August 2021 and has been instrumental in aligning the company's objectives to drive long-term growth. Vital Farms is recognized for its ethical food production practices and is a leading brand in pasture-raised eggs.

Vital Farms has appointed Kathryn McKeon as the new Chief Marketing Officer (CMO) effective January 27, 2022. With over 15 years in brand marketing, McKeon has been pivotal at Vital Farms since 2016, driving brand development and consumer loyalty. She succeeds in evolving the brand as a leader in ethical food products, showcasing her expertise through successful campaigns like the Bullsh*t Free initiative. McKeon holds a Bachelor's in Marketing from The University of Texas at Austin and an MBA from NYU Stern.

Vital Farms (Nasdaq: VITL) has partnered with HomeState, a Southern California Texas Kitchen, to feature its pasture-raised eggs on the menu. This collaboration highlights shared values of high-quality, ethically sourced ingredients. Vital Farms, a Certified B Corporation, emphasizes humane treatment of animals and sustainable practices, working with over 250 family farms. Their products are available in over 18,000 stores nationwide, and they are the leading brand of pasture-raised eggs by retail dollar sales, further expanding their reach through foodservice operators.

Vital Farms reported record net revenue of $64.6 million for Q3 2021, marking a 21.1% increase from Q3 2020. The company expanded its farm network to over 250 farms and retail distribution to over 18,000 stores. However, a net loss of $1.3 million was reported, with an adjusted EBITDA of $0.2 million. For the full year 2021, Vital Farms raised its revenue guidance to between $253 to $256 million, reflecting strong growth momentum despite rising grain costs and increased operating expenses.