Vital Farms, Inc. Stock Price, News & Analysis

Vital Farms, a leader in pasture-raised food, launched its innovative campaign, “Hens Behind the Lens”, on November 2, 2021. The campaign allows hens to capture their daily lives using custom cameras, promoting transparency in food production. With a focus on honesty, the initiative offers a unique perspective on the hens' experiences in pasture environments. The campaign will be featured on digital billboards nationwide in major cities and includes limited-edition coffee table books showcasing the hens' photography. Vital Farms emphasizes ethical practices and community support.

Vital Farms (Nasdaq: VITL) has been recognized as one of Fast Company’s inaugural “Brands That Matter” for 2021, celebrating its cultural impact and social engagement. The company emphasizes its commitment to transparency and ethical production in pasture-raised foods, which has fostered trust among consumers. Kathryn McKeon, VP of Marketing, highlighted the innovative marketing initiatives, including their Traceability program, connecting customers to their production processes. This recognition reflects Vital Farms' dedication to ethical practices and community engagement.

Vital Farms launched its first e-commerce storefront, the Vital Farms Farm Shop, allowing consumers to purchase products like butter, ghee, and egg bites directly online. This initiative aims to enhance accessibility to ethically produced foods across the U.S. Key offerings include Pasture-Raised Sea Salted Butter, Himalayan Salt Ghee Butter, and various Breakfast Bars. The online store, powered by Brand Driver and KeHE Distributors, offers free shipping on orders over $59.99 within the continental U.S.

Vital Farms (VITL) will announce its third-quarter financial results for the period ending September 26, 2021, on November 9, 2021, before the market opens. The announcement will be followed by a conference call and webcast at 8:30 a.m. ET on the same day to discuss the results. As a Certified B Corporation, Vital Farms is committed to ethical food production and sustainability, partnering with over 225 family farms across the U.S. The company is a leader in the market for pasture-raised eggs and other products, available in over 17,250 stores nationwide.

Vital Farms (Nasdaq: VITL) will host an Investor Day on September 28, 2021, at its Springfield, MO facility. The event, starting at 9:00 a.m. ET, will include a webcast presentation featuring updates on the company’s operations, focusing on its unique supply chain. Vital Farms, a Certified B Corporation, specializes in pasture-raised foods and collaborates with over 225 family farms. The event can be accessed through their Investor Relations website, where the presentation will also be archived for one year.

Vital Farms reported a record net revenue of $60.3 million for Q2 2021, marking a 1.7% increase from the previous year. The net income was $3.9 million with an adjusted EBITDA of $5.1 million. The company noted a 36.7% two-year CAGR in revenue, attributed to growth in egg-related sales and increased household penetration. However, gross profit decreased to $21.9 million due to higher promotional spending and grain input costs. The company reaffirmed its 2021 revenue guidance of $246-$253 million, representing a 15-18% increase.

Vital Farms has launched a new product: Pasture-Raised Butter with Sea Salt & Avocado Oil. This is the first nationally distributed tub butter made with pasture-raised butter and avocado oil, boasting an exceptional 85% butterfat content. The butter is crafted from pasture-raised milk sourced from family farms across the U.S. and is designed for versatile cooking. Vital Farms, recognized for its ethical farming practices, continues to lead the U.S. market in pasture-raised butter, expanding its portfolio with this sixth product. The new butter is now available at Sprouts and will reach Whole Foods by August 30.

Vital Farms has appointed Stephanie Coon as the new Senior Vice President of Strategy, a pivotal role in accelerating the company's growth initiatives. Coon, with over 15 years of experience in strategic leadership roles, previously worked at KIND Healthy Snacks and The Hershey Company. Reporting to CEO Russell Diez-Canseco, she will lead long-term planning to enhance Vital Farms' mission as a trusted food brand. The company is recognized for its ethical and sustainable practices in the consumer food sector, especially in pasture-raised products sold across 16,500+ stores nationwide.

Vital Farms introduces a new line of Breakfast Bars, made with pasture-raised ingredients and designed for convenience. Launched on August 2, 2021, these warm, egg-based bars feature high protein content and are free from added sugars and preservatives. Each bar contains between 7-14 grams of protein and is under 200 calories. Available flavors include Uncured Bacon & Cheddar, Broccoli & Cheddar, Sausage & Cheddar, and Southwest Fire Roasted Corn. The bars will be available at major retailers like Kroger and Whole Foods Market.