Vision Marine Technologies Demonstrates Premium Electric Watersports Strength at Miami International Boat Show, Expanding Retail Ecosystem Integration Across Nautical Ventures

Rhea-AI Summary

Vision Marine Technologies (NASDAQ: VMAR) reported that Nautical Ventures' Watersports Division generated gross revenue within approximately 5% of prior year at the Miami International Boat Show (Feb 11–15, 2026) despite lower unit volumes, driven by higher average transaction values and a premium electric product mix.

The company highlighted rollout of its curated Electric Division (launched Sep 2025) and deeper retail integration of E-Motion™ propulsion across showrooms, waterfront displays, and financing/service infrastructure to boost visibility and premium adoption.

Argus Mar 4 session

+0.41% close to close Open Argus

Details

News Market Reaction – VMAR

On Mar 4, the day this news came out, VMAR closed 0.41% above the previous close.

Data tracked by StockTitan Argus for the Mar 4 session.

Key Figures

Miami show revenue trend: within 5% of prior year Miami show dates: February 11–15, 2026 Electric Division launch: September 2025

Miami show revenue trend

within 5% of prior year

Nautical Ventures Watersports gross revenue vs. prior year at Miami show

Miami show dates

February 11–15, 2026

Discover Boating Miami International Boat Show period

Electric Division launch

September 2025

Launch of curated Electric Division portfolio at Nautical Ventures

Historical Context

5 past events · Latest: Mar 02

5 events

1. Mar 02

   Rental growth update

   24h Move

   +0.0%

   Ventura trips and rental revenue showed strong year-over-year growth and expansion.

2. Feb 26

   Patents granted

   24h Move

   -7.3%

   Two U.S. patents granted securing core E-Motion 180E propulsion architecture.

3. Feb 19

   Patent application

   24h Move

   -2.2%

   Filed patent for modular integration system pairing electric motors with outboard units.

4. Feb 17

   Financing program

   24h Move

   +1.1%

   Established Yamaha Financial Services floor plan program across Nautical Ventures.

5. Feb 12

   Structural integration IP

   24h Move

   +1.5%

   Filed U.S. patent for structural integration of high-voltage electric outboard systems.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

high-voltage electric propulsion system, vertically integrated model

2 terms

high-voltage electric propulsion system technical

"platforms alongside boats equipped with Vision Marine's E-Motion™ high-voltage electric propulsion system."

A high-voltage electric propulsion system is a propulsion setup that uses electrical power at relatively high voltages to accelerate charged particles and produce thrust, commonly used in spacecraft and emerging electric aircraft. It matters to investors because it can dramatically cut fuel needs, operating costs and maintenance compared with chemical engines, while shifting value toward companies that supply power electronics, lightweight structures and energy storage; like swapping a gas-guzzling motor for a lightweight, highly efficient electric drivetrain, it changes long-term economics and risk.

vertically integrated model technical

"Vision Marine continues to execute on its vertically integrated model, connecting curated electric mobility"

A vertically integrated model is a business structure in which a company controls multiple steps of its supply chain—such as raw materials, manufacturing, distribution and sales—rather than relying on outside suppliers or partners. For investors this matters because integration can lower costs, improve quality control and speed up delivery like a bakery that grows its own wheat and runs its own shops, but it also ties up capital and concentrates operational risk.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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MONTREAL, March 4, 2026 /PRNewswire/ -- Vision Marine Technologies Inc. (NASDAQ: VMAR) ("Vision Marine" or the "Company"), a vertically integrated marine company combining proprietary propulsion technology with multi-brand retail and service operations, today demonstrated continued premium electric watersports performance across its Nautical Ventures dealer network following the Discover Boating® Miami International Boat Show, held February 11–15, 2026.

At the Miami International Boat Show, Nautical Ventures' Watersports Division generated gross revenue within approximately 5% of the prior year despite lower unit volume. Management attributes this performance to higher average transaction values and a continued shift toward premium electric and performance-oriented products within the division's portfolio.

"Miami confirmed what we are increasingly seeing across our retail locations," said Jesse Cors, Head of Watersports at Nautical Ventures. "Customers are gravitating toward higher-value electric products. While unit volume was lower, overall revenue remained in line with prior year levels through a stronger premium mix, reflecting more deliberate purchasing behavior and continued interest in electric marine mobility."

The Miami results follow the continued rollout of Nautical Ventures curated Electric Division portfolio, introduced in September 2025 to strategically expand electric watersports and mobility offerings across the Company's Florida retail network. Since that launch, electric watersports products have been integrated into showroom placements, waterfront displays, and major show activations, positioning premium electric mobility platforms alongside boats equipped with Vision Marine's E-Motion™ high-voltage electric propulsion system.

"Our Electric Division is evolving from a product category into an ecosystem strategy," said Maxime Poudrier, Chief Operating Officer of Vision Marine. "By aligning propulsion-equipped boats, premium electric watersports platforms, and our retail infrastructure under one operational framework, we are creating a differentiated pathway to electric adoption in marine. Miami reinforced that customers are responding to premium, integrated experiences, not standalone products."

This integrated retail configuration was visible at Miami, where electric and performance-oriented platforms accounted for a larger proportion of premium-ticket transactions compared to the prior year. The alignment between curated electric categories and Vision Marine's propulsion ecosystem continues to enhance category visibility across the network.

By embedding electric watersports products within its established financing, insurance, service, and dealership infrastructure, Vision Marine continues to execute on its vertically integrated model, connecting curated electric mobility offerings with propulsion-equipped boats and direct consumer exposure.

This update underscores the role of the Electric Division within Nautical Ventures as both a premium retail category and a visibility amplifier for Vision Marine's broader propulsion ecosystem.

About Vision Marine Technologies Inc.
Vision Marine Technologies Inc. (NASDAQ: VMAR) is a vertically integrated marine company combining proprietary high-voltage electric propulsion technology with multi-brand boat retail and service operations. Through its E-Motion™ electric propulsion platform and its ownership of Nautical Ventures Group, an award-winning Florida-based dealership network, Vision Marine delivers premium boating experiences across both electric and internal combustion segments.

The Company's strategy focuses on scalable growth, operational discipline, and direct market access through integrated technology, retail distribution, financing, and service infrastructure across North America's boating market.

For more information, visit: https://investors.visionmarinetechnologies.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of applicable securities laws. Forward-looking statements may include, but are not limited to, statements regarding electric adoption trends, product integration, retail visibility, cross-category engagement, and strategic positioning within the marine market. These statements are based on management's current expectations and assumptions and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied in such statements.
Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date hereof. Vision Marine Technologies Inc. undertakes no obligation to update or revise any forward-looking statements except as required by applicable law.

View original content to download multimedia:https://www.prnewswire.com/news-releases/vision-marine-technologies-demonstrates-premium-electric-watersports-strength-at-miami-international-boat-show-expanding-retail-ecosystem-integration-across-nautical-ventures-302703441.html

SOURCE Vision Marine Technologies, Inc

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How did Vision Marine (VMAR) perform at the Miami International Boat Show Feb 11–15, 2026?

Revenue at Nautical Ventures' Watersports Division was within approximately 5% of prior year, despite lower unit volume. According to Vision Marine, stronger average transaction values and a higher premium electric mix sustained overall revenue levels at the show.

What is the role of Vision Marine's Electric Division introduced Sep 2025 for VMAR shareholders?

The Electric Division serves as a curated retail ecosystem to showcase premium electric watersports and propulsion-equipped boats. According to Vision Marine, it integrates showroom placement, waterfront displays, and dealer activations to increase category visibility and drive premium purchases.

Does Vision Marine say lower unit volume hurt overall sales growth for VMAR?

Lower unit volume occurred but did not materially reduce revenue, which stayed within about 5% of prior year. According to Vision Marine, higher average transaction values and a premium product mix offset the lower unit sales at Miami.

How is Vision Marine integrating E-Motion™ propulsion into its retail network for VMAR?

Vision Marine is aligning boats with its E-Motion™ high-voltage system alongside premium electric watersports in showrooms and displays. According to Vision Marine, this operational alignment aims to create integrated customer experiences and promote electric adoption across its dealer network.

What evidence did Vision Marine provide that customers prefer premium electric products in 2026?

At the Miami event, premium electric and performance platforms accounted for a larger share of premium-ticket transactions versus the prior year. According to Vision Marine, this shift reflects deliberate purchasing behavior favoring higher-value electric offerings across retail locations.

How does Vision Marine connect electric watersports products to financing and service for VMAR customers?

Vision Marine embeds electric products into existing financing, insurance, and service infrastructure to simplify purchases and ownership. According to Vision Marine, this vertical integration links curated electric offerings with dealer support and propulsion-equipped boats for consumer exposure.