2025 Vera Bradley Annual Outlet Sale Tickets Now Available

Rhea-AI Summary

Vera Bradley (VRA) has announced ticket sales for its 2025 Annual Outlet Sale, scheduled for April 30 – May 4 at the Allen County War Memorial Coliseum in Fort Wayne, Indiana. The event will offer discounts up to 70% off MSRP on Vera Bradley products and Pura Vida items.

Tickets are required for the first three days (April 30-May 2) and cost $6 plus fees. Each day features three shopping sessions: 9am-12pm, 1pm-4pm, and 5:30pm-8:30pm. The final two days (May 3-4) are open to the public without tickets.

The sale typically attracts over 24,000 shoppers from across the US and internationally, generating more than $5 million in economic impact for the local community. The event will also support the Vera Bradley Foundation for Breast Cancer through various fundraising initiatives, including -edition apparel sales and donation opportunities.

Positive

• Expected economic impact of over $5 million for local community
• Attracts 24,000+ shoppers nationally and internationally
• 70% discount offering potential for significant revenue generation

Negative

• None.

Sale to be held April 30 – May 4 in Fort Wayne, Ind.

FORT WAYNE, Ind., Feb. 13, 2025 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) (the “Company”) and its iconic American bag and luggage lifestyle brand, Vera Bradley, today announced the launch of ticket sales for the 2025 Vera Bradley Annual Outlet Sale (the “Sale”), to be held at the Allen County War Memorial Coliseum in Fort Wayne, Ind. from April 30 – May 4, 2025.

Tickets, which are required to shop the Sale from April 30 to May 2, are $6 each (plus applicable fees). Ticketed shopping sessions allow sale-goers to take advantage of the best selection of Vera Bradley handbags, travel items, accessories, stationery and luggage in a variety of current and retired patterns, along with bracelets and other items from VRA-owned lifestyle brand Pura Vida—all discounted up to 70% off MSRP.

Tickets can be purchased at www.ticketmaster.com/acwmc, via the Ticketmaster Mobile App, authorized Ticketmaster locations, and the Allen County War Memorial Coliseum Ticket Office. Qualified motorcoach and bus tour operators can contact Visit Fort Wayne, the Fort Wayne/Allen County Convention and Visitors Bureau, at (260) 424-3700 for group tour information.

The Sale will be open for public shopping (no ticket required) on May 3 and May 4.

2025 Vera Bradley Annual Outlet Sale
Allen County War Memorial Coliseum
Fort Wayne, Ind.

Wednesday, April 30, through Friday, May 2
3 Shopping Sessions Daily; Tickets Required

• Session 1: 9 am – 12 pm
• Session 2: 1 pm – 4 pm
• Session 3: 5:30 pm – 8:30 pm

Saturday, May 3, and Sunday, May 4
No Tickets Required

• Saturday: 8 am – 8 pm
• Sunday: 10 am – 5 pm

Vera Bradley will invite customers to join the Company in supporting the Vera Bradley Foundation for Breast Cancer (the “Foundation”) in its mission to raise funds for critical advancements in breast cancer research when they visit the Sale. Shoppers can purchase limited-edition Foundation apparel, enter for the chance to win the Foundation’s one-of-a-kind “Quilt with a Cause,” make a donation to access a “pink pass” expedited checkout lane, and round up their purchase at the register.

The Vera Bradley Annual Outlet Sale consistently attracts 24,000+ shoppers, representing nearly every state and several countries. According to the Fort Wayne/Allen County Convention and Visitors Bureau, this tourism surge generates an economic boost of more than $5 million for the local community.

For information and updates, visit www.verabradley.com/annualsale and follow @verabradleyoutletstore on Facebook.

ABOUT VERA BRADLEY, INC.

Vera Bradley, Inc. operates two unique lifestyle brands – Vera Bradley and Pura Vida. Vera Bradley and Pura Vida are complementary businesses, both with devoted, emotionally-connected, and multi-generational female customer bases; alignment as casual, comfortable, affordable, and fun brands; positioning as “gifting” and socially-connected brands; strong, entrepreneurial cultures; a keen focus on community, charity, and social consciousness; multi-channel distribution strategies; and talented leadership teams aligned and committed to the long-term success of their brands.

Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns, and brilliant colors that inspire and connect women unlike any other brand in the global marketplace.

In July 2019, Vera Bradley, Inc. acquired a 75% interest in Creative Genius, Inc., which also operates under the name Pura Vida Bracelets (“Pura Vida”). Pura Vida, based in La Jolla, California, is a digitally native, highly-engaging lifestyle brand founded in 2010 by friends Paul Goodman and Griffin Thall. Pura Vida has a differentiated and expanding offering of bracelets, jewelry, and other lifestyle accessories. The Company acquired the remaining 25% of Pura Vida in January 2023.

CONTACTS
877-708-VERA (8372)
Mediacontact@verabradley.com

Hunter PR for Vera Bradley
verabradley@hunterpr.com

FAQ

When is the 2025 Vera Bradley Annual Outlet Sale?

The 2025 Vera Bradley Annual Outlet Sale will be held from April 30 to May 4, 2025, at the Allen County War Memorial Coliseum in Fort Wayne, Indiana.

How much are tickets for the 2025 VRA Outlet Sale?

Tickets cost $6 plus applicable fees and are required for shopping sessions from April 30 to May 2, 2025. No tickets are required for May 3-4.

What discounts are offered at the 2025 VRA Annual Outlet Sale?

The sale offers discounts of up to 70% off MSRP on Vera Bradley handbags, travel items, accessories, stationery, luggage, and Pura Vida products.

What are the shopping session times for the 2025 VRA Outlet Sale?

There are three daily sessions from April 30-May 2: 9am-12pm, 1pm-4pm, and 5:30pm-8:30pm. May 3 runs 8am-8pm, and May 4 runs 10am-5pm.

How many shoppers attend the VRA Annual Outlet Sale?

The Vera Bradley Annual Outlet Sale consistently attracts more than 24,000 shoppers from nearly every state and several countries.