Varonis Launches Data Lifecycle Management to Cut Storage Costs in the Face of Unprecedented Data Growth

Varonis introduces an automated data lifecycle tool aimed at cutting ROT-driven storage costs and reducing security and compliance risk.

Rhea-AI Summary

Varonis (VRNS) launched its Data Lifecycle Management (DLM) capability to automatically identify and remediate redundant, obsolete, and trivial (ROT) data across enterprise environments.

DLM, built on the Varonis Data Security Platform, classifies data, shows ROT in a single dashboard, analyzes duplicates with full context, and enforces configurable retention policies that can quarantine non-compliant data. Actions are reversible, and companies can request a free Data Risk Assessment to estimate potential storage savings and risk reduction.

News Explained

The release adds a broad sizing claim: Varonis says up to 30% of enterprise data can be redundant, obsolete, or trivial, but this is not a quantified result for Varonis or its customers.

Key Figures

ROT enterprise data: Up to 30%

ROT enterprise data

Up to 30%

Enterprise data identified as redundant, obsolete, and trivial

Historical Context

1 past event · Latest: Aug 03

1 event

1. Aug 03

   AI access-control launch

   24h Move

   +3.1%

   Introduced Agent Intent-Based Access Control as a new Varonis Atlas capability

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

data lifecycle management, rot, gdpr, ccpa, +1 more

5 terms

data lifecycle management technical

"today launches Varonis Data Lifecycle Management (DLM), a new capability"

Data lifecycle management is the set of policies, processes and tools that govern a piece of data from creation or collection through storage, use, sharing, archiving and final deletion or destruction. It ensures data remain accurate, secure and compliant with laws and contracts as they age and change, much like rules for storing and rotating inventory. Investors care because it affects regulatory risk, operational costs, data-driven revenue and exposure to cyber or compliance failures.

rot technical

"redundant, obsolete, and trivial (ROT) data across a company's data estate"

Rot is the biological breakdown and decay of organic material by microbes, fungi or enzymes that causes discoloration, softening, foul odor and loss of usefulness. It matters to investors because rot reduces the value of inventory, crops, food products, and biological assets, can create liability or cleanup costs, and disrupts supply chains—like a hidden tax slowly eating away at the stock of goods a company depends on.

gdpr regulatory

"under regulations like GDPR, CCPA, and HIPAA"

General Data Protection Regulation is a law that sets rules for how organizations must collect, store and use personal data about people, and gives individuals rights over that data. It matters to investors because noncompliance can lead to large fines, higher operating costs and damaged reputation, while strong compliance can be a competitive advantage—think of it as a strict safety code for handling customer information.

ccpa regulatory

"under regulations like GDPR, CCPA, and HIPAA"

A California law that gives people control over their personal data—letting them see, delete, or stop the sale of information companies collect about them. Think of it as a rulebook for how businesses must handle customer data; compliance can require new systems, change how services operate, and create legal and reputational risk if ignored. Investors watch CCPA because it can affect a company’s costs, growth opportunities and regulatory exposure.

hipaa regulatory

"under regulations like GDPR, CCPA, and HIPAA"

A U.S. law that sets rules for keeping individuals’ health information private and secure, and for how that information can be shared. Think of it as a mandatory lock-and-key system for medical records that hospitals, insurers, and tech vendors must use. Investors care because failing to follow these rules can lead to big fines, costly remediation, loss of business access to patient data, and reputational damage that can hurt a company’s finances and growth prospects.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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New capability automatically uncovers and removes redundant, obsolete, and trivial data

MIAMI, Sept. 15, 2026 (GLOBE NEWSWIRE) -- Varonis Systems, Inc. (NASDAQ: VRNS), the data and AI security leader, today launches Varonis Data Lifecycle Management (DLM), a new capability that automatically finds and removes redundant, obsolete, and trivial (ROT) data across a company's data estate.

Up to 30% of enterprise data is ROT, and it’s expensive in more ways than one. Unnecessary data leads to higher storage bills, noise in AI outputs, and a wider attack surface. When sensitive data is scattered across cloud platforms, warehouses, and forgotten corners of the environment, it can also lead to audit findings and fines under regulations like GDPR, CCPA, and HIPAA.

Managing storage is table stakes. The harder problem is knowing what’s safe to delete automatically, which requires accurate classification, access context, and activity monitoring. Varonis DLM is built on the Varonis Data Security Platform, so it understands what data is sensitive, who can access it, and how it’s being used — giving you the context to remove ROT data with confidence.

What Varonis Data Lifecycle Management does:

• Shows all ROT data in one place. A single dashboard displays total ROT volume, duplicate clusters, stale files and folders, and data that's past its retention window, filterable by data source, sensitivity, topic, and owner.
• Gives every duplicate full context. Drill into any duplicate group to see the original, the most recent copy, where else it lives, and whether it's sensitive, overexposed, or expired.
• Catches what classification tools miss. Varonis DLM finds ROT data hiding beyond text-based documents, surfacing data in media files, installers, DLLs, and archives.
• Turns policy into action. Out-of-the-box, fully configurable policies map classification categories to legal retention windows, then automatically quarantine data that violates them.
• Never deletes without a safety net. Every action is reversible, and companies choose which copy to keep before anything moves.
  

"Every enterprise is sitting on data that's costing them money and adding risk, and AI will only multiply that risk and make it harder to manage at scale," said David Bass, Executive VP of Engineering and CTO at Varonis. "Varonis does that work automatically, behind the scenes. Customers get real storage savings, cleaner AI, and a smaller attack surface, without lifting a finger."

Varonis Data Lifecycle Management is available now. Companies can schedule a free Varonis Data Risk Assessment to see how much ROT data is hiding in their environment and how much they could potentially save.

Additional Resources

• Read more on the Varonis blog.
• Learn more on the Varonis website.
• Schedule a personalized Varonis demo.
• Visit our blog, and join us on LinkedIn and YouTube.
  
  

About Varonis
Varonis (Nasdaq: VRNS) secures AI and the data that powers it. The Varonis platform gives organizations automated visibility and control over their critical data wherever it lives and helps ensure safe and trustworthy AI from code to runtime. Backed by 24x7x365 managed detection and response, Varonis gives thousands of organizations worldwide the confidence to adopt AI, reduce data exposure, and stop AI-powered threats. 

Investor Relations Contact:
Tim Perz
Varonis Systems, Inc.
646-640-2112
investors@varonis.com

News Media Contact:
Rachel Hunt
Varonis Systems, Inc.
877-292-8767 (ext. 1598)
pr@varonis.com

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is Varonis Data Lifecycle Management designed to do?

Varonis Data Lifecycle Management (DLM) automatically finds and helps remove redundant, obsolete, and trivial (ROT) data across a company's data estate. It aims to reduce storage costs, cut noise in AI outputs, and shrink the data attack surface while supporting compliance with regulations such as GDPR, CCPA, and HIPAA.

How does Varonis DLM decide what data is safe to delete?

DLM runs on the Varonis Data Security Platform, which understands which data is sensitive, who can access it, and how it is being used. The product combines accurate classification, access context, and activity monitoring, and uses configurable policies that map classification categories to legal retention windows before quarantining data that violates those policies. Companies choose which copy to keep, and every action is reversible.

What specific visibility and controls does the DLM dashboard provide?

The DLM dashboard displays total ROT volume, duplicate clusters, stale files and folders, and data that is past its retention window. Results are filterable by data source, sensitivity, topic, and owner. Users can drill into duplicate groups to see the original file, the most recent copy, where else it resides, and whether it is sensitive, overexposed, or expired.

What types of data can Varonis DLM surface beyond standard documents?

Varonis DLM is described as finding ROT data that classification tools may miss, including content stored in media files, installers, DLLs, and archives, in addition to typical text-based documents.

When is Varonis Data Lifecycle Management available and how can companies get started?

Varonis Data Lifecycle Management is available now. Companies can schedule a free Varonis Data Risk Assessment to see how much ROT data exists in their environment and how much they could potentially save. They can also read more on the Varonis blog, learn more on the Varonis website, or schedule a personalized Varonis demo.